In Conversation with Kaye Booth of SocialMyna

Kaye Booth - social media training

KayeBooth – MD of  SocialMyna – Social Media Training & Management & Consultancy.

Kaye Booth - social media trainingKaye Booth is a Derbyshire businesswoman who left her old job to set up her own social media training and management company.

We’ve been following the progress of her company SocialMyna, for a few years, and decided she’d be a great subject for an interview on the Peak District SEO blog.
Interview below.

Kaye, can you tell us a little about how you came to launch SocialMyna,  and what motivated you to do that?

A number of factors led me to launch SocialMyna back in 2011, a run of unsatisfying employed roles and a long-held desire to be self-employed with a successful business.

I began by working from home, like many startups, it was a case of utilising the back bedroom.  I did that for about 18 months and at the time I didn’t really enjoy it.  The set up wasn’t quite right and there we too many distractions.

I took up a then shared office in the Belper Business Centre. We shared with a web design company and after a year we moved to our own offices had for 3 years. Now we have modernised again coming full circle.  Today I work from home again, it’s more flexible and I have the experience of setting up a proper working environment at home, where we can easily travel out to clients to deliver training.

How old were you at the time of launch and do you think there were any benefits/pitfalls of doing it when you did?

Asking a woman her age, how very dare you! (joking)  I was 47 years young. For me it was the perfect time to launch my business, I feel that the
life experience gained up to that time served me well. The hardest part was the self-doubt that new business owners feel about whether they are professional enough.  Also as the boss of your own company you have to learn to work smarter, and not be a  “busy fool”, The work you do has to add real value to the business, as opposed to just marking time for the sake of revenue generation.

Did you seek any financing to launch the business?

I had no financial backing and this was actually important to me personally as I wanted to be successful and independent.  I had saved up enough money to give myself a buffer whilst getting started.  Initially, I didn’t need a huge outlay, but as any business owner will tell you, it was hard at first.

Was it difficult to launch a Social media business, given that many businesses in Derbyshire are rural? 

No not at all, it did take time to gain trust and build our community but the nature of social media means that I could approach anyone, anywhere.

Most of our work comes in via referral, which shows that we are doing a good job.  Luckily that meant that we don’t have to spend huge sums of money on advertising as our good reputation brings in the work. Transparency is key for building trust and retaining customers.  If you can demonstrate that your services are value for money, then your customers will stay and happily recommend you.

Tell us about your first client, (they can remain anonymous) and how did you land them…any other details?

Hard to remember, but our first contract client if I can recount their story is actually still a managed profile client today.

They enquired about social media training via LinkedIn and after an email response plus an impromptu cold call,  simply because I was in the area they signed SocialMyna up to deliver a group training session for their MD and Sales Team.

Within a month of the training, they decided that to have a dedicated social media team who were remote was the way forward and we took over their content creation and delivery with immediate effect.

What do you love about your work? Why…what motivates you, do you have any exciting plans for the future? 

I love the flexibility that my work gives me, and since growing my team of ‘Chicks’  with their support,  I am able to choose how, when and where I work.

Motivation comes in many forms, client satisfaction and word of mouth recommendation make me strive to deliver a service which exceeds expectations. A supportive team motivates me to encourage their personal growth and the future looks very bright as we continue to evolve and grow as a company.

How has social media training changed since you started working in the industry and what are the big challenges that you face in 2018?

The spotlight is really on social media compared to when we set up SocialMyna back in 2011, with high profile press representation it’s important that we encourage clients to represent their businesses in a positive light.

Educating our clients about social media promotion is an important part of our daily work, platforms change and evolve so quickly these days that we need to keep an eye on these changes so that we can be at the forefront of all the new social media innovations.

What do you think is the best innovation in your sector, how has it helped or hindered your business?

The pace of change online is hard to keep up with.  Platforms are constantly changing and evolving and our team has to keep up with that.  We have regular online meetings to share knowledge and keep each other in the loop with regard to platform changes and new features on the various social channels.

How has collaboration with other digitals helped your business to grow?

When collaborated with the web designer form, through online networking, this gave me the confidence to know that we could offer e more complete and supported service and add that extra layer of support if needed. These days we regularly work with videographers and photographers, and SEO’s of course.

If you could give one piece of advice to anyone starting a digital services company in 2018, what would it be?

Just to be honest and transparent, represent your business in a true light and be ready to evolve and grow to ensure that you are recognised as a responsible and trustworthy business.  The killer things to watch for is that you stay humble, take it slowly and assess as you go.  It’s too easy to get carried away with growth whilst forgetting to nurture your existing customers.

Related Links
SocialMyna Website
SocialMyna Facebook
SocialMyna Twitter
SocialMyna Insta

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Phil Gregory

Phil is the founder of Peak District SEO. He helps businesses make more money. Using traditional Search engine Optimisation (SEO), Social Media, and paid advertising (PPC). Phil loves Real Ale & Fell Running.

Building an Email Campaign for LinkedIn

Email Campaign for LinkedIn

Building an Email Campaign for LinkedIn – James Gorski

Email campaigns on LinkedIn are officially known as LinkedIn Sponsored InMail. This article will show you how to build a successful InMail campaign. In doing so, you will learn how to build a framework, develop your content, launch your campaign, and understand some best practices as well as things to avoid when developing your InMail campaign.

The Framework Of Your Email Campaign for LinkedIn

Building the framework of your campaign on LinkedIn is very easy, because LinkedIn shows you a string of prompts that will guide you in building out this framework. In order to access these prompts your first point to access the Campaign Manager on LinkedIn.

From here, you’re going to select the Sponsored InMail option. Continue following these prompts to set up your campaign account. Then, designate a sender for the campaign. You can choose for the sender to be yourself or someone else on your team.

Develop The Content Of Your Campaign

When creating the content for your email, make sure that the content is personal. This can be achieved easily by using %FIRSTNAME% %LAST NAME%. Using this special command will allow you to create a personalized greeting that will feature the recipient’s name.

It is best for the body of your email to have less than 500 characters because data shows that emails of this size have a significantly higher click-through-rate. You may also want to include hyperlinks within your email because this makes your email more interactive, which will increase the chances of engagement.

The body of your email should announce any offers, coupons, giveaways, terms and conditions, etc. Also, make sure to include visual elements within your email. Sponsored InMail is already set up to include a banner image of 300 x 250 pixels. If you don’t include this banner image, an ad from another brand will appear in this space.

Prepare to Launch Your Campaign

Before launching your campaign, you will want to test your campaign within your own InMail mailbox. Once you have approved your campaign through this test, you will choose a target audience using the Campaign Manager. A standard audience size that is considered to be sufficient is usually around 100,000 people.

Lastly, you will want to select a budget using the Campaign Manager. When doing so, Campaign Manager allows you to place a bid. You may want to consider researching best practices for bidding on Campaign Manager to ensure the most cost-efficient results. Once you have set your budget, you will be able to select when you want to launch your campaign. You may choose to select to have it launched right away, or at a later time.

Sponsored InMail Best Practices

Although using InMail email marketing may seem basic, there are various best practices that you can implement in order to ensure the best results for your campaign. First, make sure that your campaign is mobile optimized.

Next, make sure that you choose a sender who is relevant to the content of your email. For instance, if you’re sending an email about technology it’s ideal to have a relevant staff member as the sender, or another person in charge of technology at your company.

Don’t forget to focus on personalization, because a personalized email typically leads to higher conversion rates.

Lastly, while it may seem time-consuming to create a customized visual for the banner image, it’s worth the time to do this. This is because the banner image will help to create brand exposure in a visual way.

Things to Avoid When Creating Your Campaign

  • Don’t be too formal, a conversational tone is best.
  • Don’t be too lengthy.
  • Don’t select someone unqualified as the sender.
  • Don’t have a busy banner image. Instead, select an image that compliments your text.
  • Don’t ignore the mobile aspect of your email marketing experience. The majority of recipients will likely be opening your ad on their smartphones or tablets.
  • Don’t present your content in a way that is spammy.

Want to know more about Social Media Campaigns? Talk to us >>

James Gorski
In addition to being the editor at designrfix and writing about tech, web and graphic design among other subjects, I love “unplug” and be outdoors hiking and enjoying nature. If you can’t reach me, it’s probably because where I am at doesn’t have cell phone reception.