Writing Good Titles & Meta Descriptions

titles in browser tabs

Writing Good Titles & Meta Descriptions: Peak District SEO

Titles and Descriptions are metadata. We often get asked about the best way to write titles and meta descriptions for web pages. Metadata helps users and search engines understand what a website is about.

Page Titles

Titles are VERY important for SEO. The title is the name of the page, category page or a product page.  When browsing the web you can see the title of the page on the Tab that you have open.

The image below shows how the three main web browsers display plage titles on the tab of a browser.

titles in browser tabs
titles in browser tabs – Chrome, Safari and Firefox

When displayed on a browser tab the title tag seems almost inconsequential.
Perhaps this is why it is so often overlooked?

However, the title is actually far more useful when we see how it’s used in the Search Engine Results Pages (SERP).

Here’s an example

title tag displayed in SERP
title tag displayed in SERP

As you can see, the title tag for Debenhams helps describe the website and what it sells.  Titles, often called Meta Titles present you the website owner with a great opportunity to uniquely title each and every page on your site.
This information can help influence whether web users click the listing or choose another one.

We often see websites with many pages that do not have titles at all.  When a web page doesn’t have a title, it appears in the SERP as UNTITLED DOCUMENT

Here’s an example

untitled document
These pages all need titles

If your website has pages without a title, these pages lose an opportunity to convey your message or advertise your products and services.

How Long Should Title Tags Be?

Title tags should be no longer than 70 characters long or 600 pixels wide.  *Google increased the allowed length of both titles and meta-descriptions in 2017.

The pixels measurement should not be ignored as that relates to mobile devices. In 2018 Google is switching over to the mobile first index, meaning that it will show mobile-friendly results first.

“The mobile-first index is Google’s attempt at looking at the web and indexing and ranking the web from a mobile-first perspective. This means that if you have a mobile-friendly version of your website, instead of indexing the desktop version, Google will first index that website’s mobile version.T
SearchEngineLand Feb21st 2018

Meta Descriptions

Meta Descriptions are also very important but are NOT a ranking factor.
We use meta descriptions to give users a further indication of what a web page is about. The same sorts of rules apply to an information page, a category page or a product page.

How Long Should Meta Descriptions Be?

The recommended length of meta descriptions changes over time.  In 2018  the recommended length is 320 characters. This is a considerable increase from the previous limit of 155 characters.

Writing A Good Meta Descriptions

To write a good meta description you should mention what the page is about and who is writing it.  In addition, you can mention any special features or interest points.  The more compelling your meta description is, the more likely someone will click it.  Provide as much information as possible in as fewer words as possible.  The final part of a good Meta Description should use a call to action.

meta description

Useful Links
Big Leap – Metadata

Phil Gregory

Phil is the founder of Peak District SEO. He helps businesses make more money. Using traditional Search engine Optimisation (SEO), Social Media, and paid advertising (PPC). Phil loves Real Ale & Fell Running.

The Ultimate Beginners Guide to SEO Jargon

SEO Jargon Buster

The Ultimate Beginners Guide to SEO Jargon: By Phil Gregory. Director, Peak District SEO

So you have a website, and you’ve heard that you need SEO, But what even is SEO?

A few weeks back This post appeared as a guest post over on Social Myna The Their MD, Kaye Booth, asked me to write a blog post that could explain all that tricky SEO terminology that you have been struggling to get your head around.  Let’s start with some basic terms.

SEO
SEO stands for search engine optimisation. That’s the process of improving a website so that it shows up higher in the search results. For example, if a person searches on Google or Bing, a well-optimised page will appear closer to the top of the listings.

SERP
Serps, this stands for Search Engine Results Page. So if you hear web professionals referring to your position in the SERP, they are talking about where your website appears in the rankings.

Rankings
The term ranking essentially means where a website appears in the SERP. A website that appears at the top of the list of results is considered to have the #1 Organic ranking.

Organic SEO
Organic SEO is when your SEO agency works on your site with the goal of improving your rankings without using paid search methods

Paid Search
Paid search, is when you pay a fee to advertise your business. the most common types of paid search are Google Adwords, Bing Ads, or Facebook Ads. There are other types of online advertising.

PPC
Pay Per Click. A term applied to online advertising such as Google Adwords where you only pay when someone clicks your ad.

Local SEO
Local SEO is the process of ensuring that your site ranks well in your local area. The first step to doing this is to use Google My Business (GMB). This is free to set up. You can also add your listing to regional directories of which there are literally hundreds. Take advice before starting this though, if done incorrectly, it can cause issues with local SEO.

Traffic
Web traffic is the flow of visitors that come to your website. It consists of two parts, Sessions and Visitors. Sessions are the number of individual visits, Visitors are people or bots who visit your site.

Direct Traffic
Direct traffic is officially described as visits that come directly to your site. For example, a user knows your brand and types your URL into the browser. Or they have your address bookmarked (in favourites) and they click a link from there.

* However, recent evidence suggests that traffic that cannot be exactly identified is attributed to being direct traffic by search engines.

Referral Traffic
Referral traffic comes to your site from other websites. For example Facebook, Twitter or any sites that link to yours.

SEO Audit
Site Audit

A site audit is essentially a health check carried out by SEO professionals. There are many types of Audit, some better than others. You can pay for an audit, or there are free ones. Paid audits are usually necessary for websites experiencing major issues. Free SEO audits are given as an overview of existing problems, they are usually simple and non-exhaustive.

Website Architecture Jargon

HTML
(HyperText Markup Language) this is simply the code that powers your website. When browsing a webpage, right click and choose “view source”. You will see the HTML which is a set of directives that tell your browser how to display the content on the page.

URL
URL stands for (uniform resource locator). None the wiser? No, didn’t think so. Its a posh name for website address. Daniel Miessler has a more detailed explanation.

Head
The head is a section of your HTML code. It appears at the top of the code, and usually contains specific instructions for the browser. Called metadata. For example the code language of the page, the written language, title of the page, and a description. Links to external files like CSS (cascading style sheets), and javascript.

CSS or Stylesheets
Your style sheet is a text document that contains a set of instructions for web browsers on how to display the contents of a web page. CSS (Cascading Style Sheets) files are often standalone, but CSS commands can also be embedded inside any individual page.

Javascript
A separate code language that enables extra capabilities on your website. Often used to power slideshows, or process forms and menu systems.

Body
The body is the main part of your HTML code and always appears below the HEAD section. It contains all the information on your page, such as text, images, links, etc.

Copy
“Copy” is just a fancy way of saying text. If you are told your site needs more copy, you need to write more words on your web pages.  If you don’t like writing copy, speak to us. Phil is a qualified Copywriter.

Terms Your SEO Team Will Mention

Now that we’ve covered the broad terms, let’s take a look at a longer list of words that your SEO company are likely to use when discussing issues they find on your website.

Authority
Authority is an indication defined by the search engines that your site is or isn’t trusted. The key types of SEO related Authority in 2018 are DA (Domain authority), TF – (Trust Flow) and CF (Citation Flow).

Pagerank
Page Rank is a metric used by Google to determine the authority of a website based on the number and quality of backlinks pointing at a website. Google used to have a browser toolbar which displayed your page rank score, but page rank is no longer a public metric. Google stopped updating it in 2013.

Domain Authority
DA is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages.

Trust Flow
TF is a score created by MAJESTIC predicting how trustworthy a page is based on how trustworthy sites tend to link to other trustworthy sites.

Citation Flow
is also a score created by Majestic, to predict how influential a URL might be based on how many sites link to it.

Duplicate Content
Duplicate content is when you have very similar content on more than one page. Try not to be tempted to copy content from other websites, unless you have permission even then you should cite the source.

Canonical URLs
If you have a product that has variations, for example, Men’s, Star Wars T-shirt. And that T-shirt is available in several sizes such as small, medium, large and extra large. It is a mistake to create a different product for each variation. It isn’t 4 different products, its one product with 4 variations.

SSL Certificate
SSL Certificates are files that digitally bind an encrypted code to an organization’s details. When installed on a web server, it activates the padlock icon in your browser’s’ address bar and creates an https version of your website’s pages.This allows secure connections from a web server to a browser.

Alt Attribute/Tags
Alt attributes are often (incorrectly) called alt tags. Whenever you have an image on your page, you have the option of adding alt attributes to it. Alts are basically just an opportunity to describe the image It’s the best practice to add these for accessibility. It’s also a great way to add relevant keywords.

Mobile Friendly
This term refers to how your website looks and works on a mobile phone or tablet device. If your site works well and looks good on these devices the chances are your site is mobile friendly.
If it doesn’t scale down and work well, you need to get your website redesigned.

301 / 302 Redirects
Redirects are directives given to the browser to send users who request an old web address to new web address without them realising. To ensure that users don’t land on a page that no longer exists, you need to add a 301 redirect.

For example, a user requests:

https://mysite.com/products/my-ace-product
but you have moved the page to
https://mysite.com/my-ace-product

The redirect catches the request and sends your visitor to the new page without issuing a 404 not found page.

404 error
A 404 is an error message displayed by a browser when a web address cannot be found. A few 404s don’t harm your site but too many can annoy your visitors and cost you leads and sales.

Analytics

Web Analytics
Analytics is a broad term for software that tracks visits to your website. You Must have some form of analytics installed to effectively monitor your site’s performance. The most popular web analytics is Google Analytics.

Search Console / Webmaster Tools
If you want to promote your website you should use a set of free Webmaster tools.
Google’s version is called Search Console and Bing’s is called Bing Webmaster tools.

These tools can gather information about queries to your site. Request that the site is crawled and indexed, highlight SEO shortcomings and more.

Google Tag Manager (GTM)
Tag manager is Google’s latest way to simplify the addition of tracking of code to websites.
Instead of adding lots of disparate pieces of code such as analytics, search console meta tag, bing webmaster tools meta tag, facebook pixel, twitter pixel, Pinterest meta tag. You can now just add the Google Tag manager container code to your site. GTM does the rest.

Crawl
A Crawl is when SEO companies use software to check the content and performance level of your website. The software is called a ‘spider’ or bot.

Spiders / Bots
A bot is a computer program that visits websites and gathers the code behind them, to help other companies create a database of information eg: Google, Bing or SEO Software companies.

Crawl Budget
This is nothing to do with money. Search engine bots have to crawl the entire web, it’s a massive job. In simple terms, Crawl budget is how many of your pages a bot will /can crawl.
Ideally, the simpler, and most logical sites are the best crawled. Sites with thousands of pages, duplications, faceted navigation may see that not all their pages are being crawled and indexed.

For more details on this see Google Webmasters Explanation on Crawl Budget.

Index
An index is a database of Web pages and their content.

If your SEO team say they will Index the page/site they mean they will crawl the site/page in order to add it to a search engine index. Indexed Pages are simply pages on a site which have been indexed.

Sitemap
There are two kinds of sitemaps.

HTML Sitemap
This is just a normal webpage on your site that contains a link to all the pages included on your site. It is easy to read for both human visitors and bots.

XML Sitemap
Your XML Sitemap is built for web crawlers, or search engine bots. It provides an up to date list of all the pages on your site so that the crawlers can visit every link (or as many as they can) and add them to the search engine listings.

Robots.txt. Robots File
The robots file is a text file that lives on your server, it tells bots which pages to index and which pages to ignore.

Blog
A Blog is a piece of software that can stand alone or as a wider part of a website that serves a set of news articles. Alternatively, it can work as a knowledge base about your specific products or service.

Blog Posts
Individual articles that reside within the structure of the blog.

Plugins
Small pieces of software that are added to your existing blog to enhance or extend its capabilities

That’s quite enough jargon for one read, but there’s more, lot’s more.  If you found this article useful, please don’t forget to share on Social Media.

Phil Gregory

Phil is the founder of Peak District SEO. He helps businesses make more money. Using traditional Search engine Optimisation (SEO), Social Media, and paid advertising (PPC). Phil loves Real Ale & Fell Running.

How Using Pinterest Can Benefit Your Business

Pinterest for business

How Using Pinterest Can Benefit Your Business: Phil Gregory – Peak District SEO

What Is Pinterest?

For those who haven’t encountered Pinterest, it’s basically, an online pinboard for collecting photos and images (sometimes video).  Pinterest has been an extremely popular social media platform for people of all ages and is especially popular with women.

Pinterest users browse other users boards, liking, commenting, and repinning each other’s collections.

Users can create as many boards of pins as they like, which is great for organising images and building collections.

One example of a Pinterest board might be if you like collecting pictures of Trees, you can create a board and label it Trees.”  If you also like collecting vinyl records, you could create another board and call it “Vinyl.”

Pinterest Boards
Pinterest Boards let users curate collections that are almost limitless

How Popular is Pinterest?

It literally has a massive following.  In terms of having the most active monthly users, Pinterest is listed as the 6th most popular Social media platform.  This is a decline in its initial popularity as Youtube continues to grow and Instagram benefits from Facebook‘s ownership.  Regardless It still has a cool 2 million monthly users, and that is not to be sniffed at.

Imagine all the ways your business could benefit from having all those people see your products.

Why Use Pinterest For Business?

Online businesses get started on Pinterest because they see their website visitors, using Pinterest.

Many people use Pinterest to plan their lives, their goals and to provide inspiration.  In addition, many people use it to create boards that make a statement about the things they love, such as brands, music, films, holiday destinations and more.  Any marketer will tell you this information is highly useful for building a profile of your website visitors.

Businesses know that images of their brands and products are appearing on the Pinterest network.  Widespread sharing of images can help spread brand awareness, drive traffic to the website, build inbound links and generate hype. What wouldn’t business be interested in harnessing some of that?

What Percentage of Pinners Actually Buy?

According to Smallbiz Trends, a massive 87% of pinners have actually bought something they say in a Pinterest collection. And what’s even better for retailers is that 55% of users say they have actually purchased items through Pinterest.

Tram Nguyen, of Pinterest, discusses how to use the Pin It button and make your website more pinnable. Stating that businesses are looking for a way to reach out to users to encourage even more brand engagement.

For example, a company who sells blinds and curtains could create collections of interior design ideas that match the products that they sell. By building boards about colour or painted walls, companies can assist their customers by helping them plan room design.   If your company has taken the time to create a great set of lifestyle shots, then there is no reason why you cannot mix these shots of your products in with the inspirational ideas.

Another example might be a company who sells work clothes. By creating boards that help customers create a stylish look at work, the company can establish themselves as a company with good ideas, and more importantly a company who can be trusted.

 Pinterest is great for  eCommerce sites too

Shopify has partnered with Pinterest to ensure that images pinned from online stores are automatically saved as rich pins. Rich pins have five types: movie, place, article, recipe and product pins. Rich pins provide more information than a standard pin.

Statistics released by Shopify in 2017 showed that:

  • Pinterest was the second biggest social source of traffic to Shopify stores.
  • Traffic from Pinterest had the 3rd highest basket price on average.
  • 50% of sales and visits happen after 3.5 months.

Want to know more?

If you want to know more about how you can use Social Media to improve the visibility of your brand and to help drive leads and sales then do please get it touch. You can speak to a dedicated social media manager who will either organise training dates for you or help you plan and manage your social media accounts.

If you liked this article, please feel free to share it on social media using the buttons below. Alternatively,  you can link to the article on your website.

Phil Gregory

Phil is the founder of Peak District SEO. He helps businesses make more money. Using traditional Search engine Optimisation (SEO), Social Media, and paid advertising (PPC). Phil loves Real Ale & Fell Running.

SEO in Buxton Taught Me These 10 things!

SEO in Buxton taught me these 10 things

SEO in Buxton Taught Me These 10 things!: Phil Gregory 2018

After working for Stoke on Trent City Council for 10 years as an IT Trainer and Technologist, I got the chance to come home and work in Derbyshire. It was 2012 and I’d landed a job working as an SEO in Buxton.

You’d be forgiven for thinking that there aren’t any companies offering SEO in Buxton, but like any other rural town, the advent of high-speed broadband means that rural workers are no longer forced to commute into Sheffield or Manchester. Today there is an ever-growing number of creative agencies in Buxton and around the Peak District.

During my time working in Buxton, five years flew by in the blink of an eye, and in that time, I moved house twice, got through 3 cars, emptied and sold my late Aunts house. We gained and lost a few pets, not to mention a few pounds in weight.

The job was focussed on e-commerce SEO in Buxton.  I learned a lot about myself and about working with other people.  Here’s my list of some of the key things I’ve learned and am now mindful of in my own business.

1) Rural Towns Need Better Broadband

We’ve all heard that broadband speeds in rural areas could be better. It’s definitely true in the Peak District and surrounding areas.   The terrain is challenging for sure.  There are many small hamlets such as Weston, Smalldale,  King Sterndale and Biggin, but there seems to be a lack of real will to create a comprehensive plan to connect rural towns and villages to the 21st century.

Most homes in Buxton now have access to ADSL and Fibre is available, in some places. However, I’ve had many conversations with local business owners who say that their internet connections simply aren’t up to the job.

The Peak District and outlying towns like Buxton and Matlock may be rural but they still have a healthy population.  These larger towns and villages like Tideswell, Bakewell and Baslow have thriving businesses who want to expand their online operations, and yet in many cases are still being prevented from moving forward due to poor access to the Internet.

To be fair, there are some moves being made. Derbyshire County Council has the Digital Derbyshire initiative in place, and fibre is being added to more and more areas.

Seo Companies like Peak District SEO, Web agencies like Tor Studio and Social Media Management companies like Social Myna are flourishing as more and more firms take their business online.  The change of pace could be faster though.  We need every house and business connected to the fibre by 2030 as a minimum goal.

2) SEO in Buxton & Towns Like it is Essential

Rural Derbyshire towns like Buxton, New Mills, Glossop, Bakewell,  Matlock, Wirksworth and Ashbourne are all expanding. With that expansion comes new people with new ideas.  People moving out of the cities into rural areas bring with them new, fresh ideas, not to mention investment and job creation.

Most new businesses created today have some kind of web presence.   However, to be competitive in 2018, you cannot just have a web page, stick it up on the web and leave it.  Nor is it sufficient to just have a Facebook page.

It’s never been more important to have your own corner of the web, branded with your own logo and colours, where you have total editorial control of how you promote your business.  Yet without the help of web professionals many business websites flounder.

In the past, their best option has been to turn to the city agencies, only to recoil at the prices quoted.  I get many SEO enquiries from small businesses who share this vision but simply cannot stomach the exorbitant prices charged by big city agencies.peak district seo - digital marketing services at affordable prices

That’s why I set up Peak District SEO.  I saw that local small to medium-sized businesses really needed assistance with all topics website related.

3) There’s a Lot of Hype About SEO Prices

Let’s get something straight, SEO is expensive. Any professional service that you pay for comes with a healthy price tag. However, just because a company may be more expensive than another, doesn’t automatically make them better.

The same applies to companies whose prices are ridiculously cheap. It pays to do a little research on the companies before hiring. Make sure they can show you examples of their successes.

Whilst doing SEO in Buxton, I researched a number of so-called “leading Magento agencies” and found that the prices being charged for Website builds, SEO, PPC etc were just phenomenal.  These companies were trading off their brand name and the name of the product.   When we came to review the work of some of these companies, we were often shocked at its poor quality.

We all have costs to meet and all know the value of our work.

In the 1st century BC, Publilius Syrus wrote:

“Something is only worth what someone is willing to pay for it”.

That said, there are limits. I’m against charging companies more money just because they have a higher turnover. Nor do I believe in charging high prices just because I want to align myself with the “leading lights” of the industry. No, Peak District SEO always charge a fair price for work carried out.

I like to think of myself as a tradesman of the digital age. I don’t saw wood or build walls, I build links, and renovate websites. Furthermore, It’s my aim to align with the businesses I work with, not ones in Seatle, Rome or Monaco.

When you book work with Peak District SEO, you’ll get a fair deal, plain speaking and consistent growth. There’s no hype, no daft unattainable projections, just solid graft and a marketing colleague working for your success.

4) Derbyshire Businesses Need SEO & I.T Training

I’m not talking about those seminars held in big draughty halls where a presenter talks for an hour about digital marketing and how you should choose their company.   I’m talking about one to one support that businesses need.

Over the years I have talked to many company directors about their hopes to grow their online business. These directors have all have a difference in technical know-how as to what they want, what they need and how to implement their plans.

One common theme is that companies are, in the main,  not aware of all the many technical solutions that are available to aid productivity and collaboration.

Ten years of training teachers and educators across the country has taught me that even the brightest minds need support, and training from time to time.

IT-training
I organised Apple Mac Training for School Technicians in Stoke on Trent.

Peak District SEO have the policy of being available to deliver whatever support and training clients need.  I want clients to understand the differences between browsers, and email clients, and want them to know what types of software will help them do their jobs better.

5) Workmates Are Like Family. You Can’t Choose Them

When you work in one place for a number of years, your workmates become like family. You get to know them in a way that you never imagined that you would. You can’t choose your workmates, so try to look for their best qualities, even if there are some people you don’t seem to have much in common with.

Developers and SEOs are always locking horns regarding what makes a perfect website.  I can think of numerous times that Devs have helped me with problems that are out of the realm of an SEO’s technical knowledge. Stuff like server issues and DNS issues.

I also remember times when my seo knowledge has helped the design/dev team with little on-page SEO tips saving time by building features into sites from the get-go.

Just like in a family, there extroverts and introverts. There will be times of laughter and sometimes tears, occasionally anger, and definitely plenty of frustration.   When you’re feeling such frustrations, it’s good to remember that each member of the team is there because of the skills they can bring to the company as a whole. So don’t sweat the small stuff.

6) Someone  Know’s More Than You – Learn From Them

In 2012, I definitely thought that I knew it all when it came to SEO.

After being in post for 6 months I realised that I still had plenty to learn.  My boss had a real in-depth knowledge of software applications, introducing me to a myriad of plugins and extensions that could automate processes that I’d been doing by hand.  Initially, I was sceptical of such methods, but today I’m certainly grateful for that knowledge and still use a lot of it today.

Learning new things is great but it can be a bit scary at times. In an agency environment, you can feel intimidated and scrutinised, especially when the project timer is running.  My boss wasn’t scared of trying new things and would sit coding javascript to mine data. Or use regular expressions and APIs to talk to 3rd party software.  Initially, all that scared the hell out of me.

Now that I work for myself, I now know that such timidity has to go out of the window. A certain level of innovation and a fair dose of motivation is necessary.  My old boss was doing what he had to do to keep all the projects moving.  To add extra value to what we were delivering, he had to explore all possibilities. That is certainly a valuable lesson.

7) Learn to Let Go –  Don’t Try To Be A Control Freak

I think this lesson was one of the hardest to learn. Accepting that there is only so much you can do to make a project succeed.  Projects are rarely run in entirety by one person alone.

It can take a team of people to ease the burden and take up the slack sometimes. Whether that means you work tightly with developers and designers, or whether a project manager is delegating work to you, it can pay dividends to accept that you are only responsible for ‘your part’ of the project and that ‘your part’ is only part of the whole.

Even clients have to do their bit, by providing the relevant information, copy, business sector insight etc.  If clients aren’t fully invested in the project as a whole and aren’t keen to contribute and engage, projects can become heavy weather.  Don’t get stressed out if things aren’t moving as fast as you’d like, talk to the Manager or the PM, if they are happy then you can relax.

8) Get Qualified – Personal Growth is Essential

I talked earlier about the team and how every member of it is an essential piece of the jigsaw that makes up a well-run project.  That’s very true but what about when the individuals within the team, are not happy or fulfilled.

You have enough knowledge to know how to structure the tasks into manageable chunks but it can become a case of rinse and repeat, especially when working on eCommerce SEO. If you are tasked with on-page  SEO of 20,000 products, from a company that has a huge budget, and who rarely call or engage with you, it’s easy to become disillusioned.

I’d advise any SEO specialist who finds themselves in such a situation to seek out qualifications. Do your Google Exams, Bing Exams, Chartered Institute of Marketing, or copywriting.  Do something that makes you feel good about your skills, something that refreshes your skill set and revives your passion for this wonderful job.  If you don’t take such action, you can fall behind, then it can be a slippery slope.

It’s easy to get complacent when you have a 9-5 paid job. The bills are covered, you don’t have to pay for your desk, your computer, the lighting, heating water or ground rent. You turn up to work complete your tasks and go home. It’s certainly easy for someone in their late 30’s to early 40s to fall into such a pattern.   You can soon start to question your own worth, and feel negative about the work that you are doing.

Try to stay fresh with your subject knowledge. If you feel stale in what you are doing, the chances are, others around you will have noticed that staleness. Especially your team leader or boss.  If you value your job and want to save it from spiralling out of control, speak to management and get help to improve what you bring to the table. Do it now, before it’s too late.

9) Online Growth in Rural Areas Is The Future

There are many more villages and small towns in the U.K than there are cities. Throughout history, people have flocked to the cities for work, because that was where the new ideas were to found. In the 21st century, the Internet should level the playing field significantly. Businesses don’t need to be based in the City to reach a larger market because their audience can be reached online.

Similarly, workers will no longer need to commute because their work can be done from a home office, back bedroom or even the kitchen table. More and more people are working from home and more and more people are starting their own businesses.

TUC figures from 2016 show that 1.5 million people were now working from home.  As computer technology, mobile phone signals and broadband speeds improve. This figure is only going to rise as s people become more independent, and self-reliant, more opportunities arise.

The Office for National Statistics reported that in 2016 there were Five Million self-employed people.  I expect to see an explosion in new businesses in the coming decade as fewer people are restricted by the working constraints of the 20th century.

10) Self Determination is an Option

I began this article talking about getting an opportunity to work as an SEO in Buxton, and some of the things that 5 years in post taught me. I’d like to end by saying that long periods in one job sometimes show you that actually, a change is what you need.

After 10 years in Education, and then 5 years in an agency, I had a yearning to try my hand at running my own business.  I needed to be able to make decisions and stand by my decisions instead of deferring to someone else.

My instinct was telling me that there were business opportunities available that I wanted to tackle, but such opportunities weren’t always aligned with the goals of my employer. As frustrating as that may seem,  you have to respect their wishes because they are paying your wages. If you can’t handle being subordinate, it might be time to strike out on your own.

Even if you realise that you need a change, being brave enough to make that change is hard.

If there was one piece of advice I’d give to my younger self, it would be to take a leap of faith. Set up your company whilst you are young. Preferably, do it before you have a mortgage and kids, that way, if you fail, you have less to lose.   That said, for the first time in years, I’m no longer scared of failure, it’s just not an option.

In its first year, Peak District SEO is doing well. Leads keep coming in and they are becoming clients. I personally feel like I have learned more in the last 6 months than I’ve learned in the last 15 years.  I should have done this years ago!

Rural Business, Need SEO? Get in Touch


Phil Gregory

Phil is the founder of Peak District SEO. He helps businesses make more money. Using traditional Search engine Optimisation (SEO), Social Media, and paid advertising (PPC). Phil loves Real Ale & Fell Running.

Social Media Management Helps Businesses

Social Media Icons

Social Media Management lightens the load: Phil Gregory – Peak District SEO

I was searching for articles relating to Social Media in The Peak District and the surrounding area. It’s always good to search for your business topic and the area that you work in. Firstly, I like to make sure that I have my finger on the pulse of local digital marketing provision as well as national and international developments. Continue reading “Social Media Management Helps Businesses”

Phil Gregory

Phil is the founder of Peak District SEO. He helps businesses make more money. Using traditional Search engine Optimisation (SEO), Social Media, and paid advertising (PPC). Phil loves Real Ale & Fell Running.