Social Media Management Helps Businesses

Social Media Icons

Social Media Management lightens the load: Phil Gregory – Peak District SEO

I was searching for articles relating to Social Media in The Peak District and the surrounding area. It’s always good to search for your business topic and the area that you work in. Firstly, I like to make sure that I have my finger on the pulse of local digital marketing provision as well as national and international developments.

Secondly, I also like to know what the competition is doing. Ignore the competition at your peril. Whilst you are having a nice little snooze, propped up on the cushion of your previous victories, your competitors are busy dominating the market by improving their influence and brand awareness.

If you don’t look for what your competitors are doing, you can easily miss it. When you finally notice what’s going on, you are playing catchup, and what’s worse, you could be looking at a big bill to even compete.

Why Businesses Should Engage With Social Media

Sooner rather than later

Part of the reluctance of some businesses to engage with social media is based on some false premises.

We don’t have the time to do Social Media

If you don’t have the time to do Social media posting and engagement work, then you need to hire someone to help you.

All companies face significant time management issues at one point or another especially when new practices or technologies are introduced. There is a natural period of adjustment required before changes become best practice.

Social media is a broad church these days, with so many platforms out there, even choosing the right platform can be a big decision. Perhaps you have a reasonable amount of experience in using Social accounts but don’t really have the time to train someone up to your own standards.

This is where hiring a third party company will be of help. Even if it’s just to get the campaigns up and running and to start building up follower numbers.

We don’t have the skills to run social media accounts

This is another area where hiring a third party company can help. Perhaps you have a young person in your company who is willing to have a go at running your social accounts, but they don’t know best practice?

With a short training course, they could be up to speed in no time and fully understand the do’s and don’ts of running social accounts for business.

“We can’t afford to hire the help”

Larger companies can often afford to train staff en-mass and bring in third parties to write new procedures and oversee their implementation. Small and medium-sized businesses often don’t have that luxury.

This is a tricky one, It’s about return on investment. Social media accounts very often don’t generate huge leads or sales. What they can do for your company is raise your brand awareness. Your account can make you stand out as an authority in your field in a way that traditional advertising simply cannot measure up to.

The money you spend on social media is money that’s making your business visible to the wider world. That has to be worth the investment.

“By making your business visible you are helping potential customers to think of your brand first.”

A company offering social media support will grow your followers and their engagement with your brand, they will get other brands and influencers in your sector to like and share your posts. By making your business visible they are helping potential customers to think of your brand first.

Improving your own Skills

Anyone who can use a computer or a smartphone can use social media. However, it does take a degree of time to fully familiarise yourself with the etiquette and functionality. To get started why not consider a social media training course, these are usually one-day courses in which you can learn the basics and better understand the benefits Social media can bring your business.

You have to be interested. If you are Interested and passionate about, your business there is no reason why you can’t succeed using social media.

Outsource your Social Media Management

If your company is facing these issues you might want to Outsource your Social account management.  Peak District SEO manage multiple Social media accounts for clients in different sectors.

Get Started Today!

We are always happy to assist your company with your social media needs.

We envisage that you will eventually run everything for yourself. Until that time, don’t wait, rest on your laurels.

Get started today, and let us help you.

Contact Peak District SEO today for more information about how to get started with Social Media

Phil Gregory

Phil is the founder of Peak District SEO. He helps businesses make more money. Using traditional Search engine Optimisation (SEO), Social Media, and paid advertising (PPC). Phil loves Real Ale & Fell Running.

Plan Your Marketing Campaigns For 2018 Using Data

Year on Year Campaign Data

Plan Your Marketing Campaigns For 2018 Using Data: Phil Gregory, Peak District SEO.

So the summer of 2017 is over, and you should be able to see your rate of profit or loss, but now is not the time to be winding down your campaigns. In fact, it’s quite the opposite. It’s time to ramp up the campaigns ready for the Christmas season.’

Even as a child,  I used to hear my gran saying:

“You’ve got to speculate to accumulate”.

Of course, at the time, I had no idea what she meant, but today I get it totally. Translating her meaning into business terms:

“To raise awareness of your business and to gain more attention, you have to invest in some marketing”.

To get started, you’ll want to take stock of all the things that you did right, and all the things you did wrong in this year’s marketing campaigns. That will allow you to plan your marketing campaign effectively.

If you’ve got data from previous years you’ll want to compare the data and pick out the best actions that you applied and rework your campaigns for 2018.

Year on Year Campaign Data
Figure 1: Comparing your data is crucial for planning your next moves

Using Google Analytics, you can plan your marketing campaign,  but don’t procrastinate, do it now!  Starting in February could cost you a huge amount of lost leads and sales.

Plan Your Marketing Campaign Using Google Analytics.

I believe in a very steady, practical approach that uses data to make decisions.
Many SEO companies offer complex solutions or write overly detailed ‘tutorials’ that lose their meaning before you hit the third paragraph.
Walk before you can run. Look at the obvious things first.

Understanding  Your Visitors
Every website needs visitors, and lot’s of them right?  Wrong!
You don’t need lots of visitors. You need enough visitors, enough of the right kind of visitors.

In the old days, (pre-2013),  it was very easy to see which search terms brought the visitors to your website. Google and other search engines have since removed that data, making it harder for marketers and business owners to be sure of the intent that drove a visit to your site.

Plan Your Marketing Campaigns For 2018
Figure 2: The Google Analytics Audience Overview Report

Looking at the Google Analytics Overview Report can give you an idea of how many visitors are coming to your site, but don’t rely exclusively on this report because it only tells part of the story.

  • You need to know how they found you
  • What device they used to access your website
  • What browser they used on that device

There are other metrics that you might want to check on, but I think these are the most important.

1) Visitors
2) Landing Pages
3) Site Search
4) Goal Completions
5) Transactions

How Visitors find your Website

The acquisition report
Figure 3:

How visitors find your website is really important. If you can access this data, you can determine which type of campaigns are the most effective and which need more work.

Use the Acquisition report to see which channels (means) drove traffic to your website.

Was it organic traffic,  or paid traffic?   Perhaps you got most visitors from referral traffic?  Referral traffic visitors followed a link on another site to get to yours.  For instance perhaps a link on your Social Media profiles.  Perhaps users knew your web address and typed it into the search engine, that’s known as direct traffic.

Maybe you’ve just run an email campaign or maybe people saw a post on Social Media and that brought them to your site?  Whichever way people found your site, you need to know, before you can make any good decisions about how to engage with them.

The Acquisition Report

Google Analytics is a very versatile application, it allows you to customise the default reports looking only at the metrics you want or need to see.  Here’s one I made earlier.  Let me know if you need help creating custom reports.

Google Analytics Custom Reports
Figure 4: Acquisition Channels

Paid Traffic
In figure 4: above, I’m looking at traffic channels in a customised acquisition report.

You can see that paid search brought in the most traffic in the period I was checking.   It would be too easy to jump to conclusions and say that because paid campaigns brought the most visitors that you should focus on that channel.

The pro’s and cons of paid traffic are too many for this post, but it can be said that paid traffic can be highly successful at driving traffic to your website.  The questions you have to answer are:  Is your paid traffic profitable?

Organic Traffic
If you look a little deeper,  you can see that Organic visitors made more transactions, earned more revenue, and completed more goals than traffic acquired by paid search.

Organic traffic is technically free. People are finding your site listings because Search engines think the content on your site matches what visitors are searching for.  You are not bidding for a position on page one, you earned it by having a great website.  So improving your organic traffic should be a consistent target.

Direct Traffic
We can see that those who visited the site directly, whilst considerably less in numbers,  had an even better conversion rate, completed more goals (such as downloads or email signups) and earned proportionally more revenue. This makes direct visitors a group you want to increase. This sort of traffic increases as your brand awareness grows.

Find Your Top Landing Pages

Landing pages are just what you might think, the pages that visitors arrive on. You’ll want to take notice of the top 10-20 landing pages on your site.  You might be very surprised at the data.

Over the years I’ve spoken to countless business owners who were convinced that one page or a specific set of pages would or should be their top revenue earner, but the data told a different story.

Be mindful that your sales and revenue are driven by how well you meet the demands of your customers. Give them what they want.

Look at the landing pages report. There is a reason that customers are coming to these pages in numbers.  Here are some possible reasons why.

  • These pages offer what visitors are looking for
  • These pages seem to offer what visitors are looking for but don’t actually
  • These pages outrank other more important pages on your website
  • Traffic is somehow being driven to these pages
Examine Landing Pages
Figure 5: Landing Pages

When you look at the landing pages report, you may well be surprised. For better or for worse, this report displays most popular pages.
Try sampling the data from previous weeks, months and years if possible. You can even sample the data for all time (as long as your site has been online). This will give you a very clear indication as to what products/services are popular.

Think how you can:

A) Capitalise on these pages and give users a reason to convert here. eg: A newsletter signup, or a download.

B) See what you can learn from these pages that can be applied to other important pages on your site. What is different? It might be links, images or it might be the really good copy, but something is attracting traffic to these pages.

“Ask yourself,  are these high volume landing pages actually bringing value to my site? Or are they accidentally diverting visitors from becoming customers”?

The ultimate aim here is to identify your highest converting landing pages.

It’s worth remembering that visitors don’t always enter the site via the homepage.

Try to ensure that every page has a purpose and furthers your aims. If it doesn’t do this, you should consider amending or removing the page.

Use Site Search Data

Site search is the most underused metric I’ve ever come across.  I’ve lost count of the number of sites I’ve examined that didn’t have site search tracking set up.  They are missing out on so much useful data.

Whenever I deliver SEO for a site, this is one of the first things I enable when auditing a new client’s analytics setup.

Site Search

Whether you use a free platform like Blogger or whether you have an e-commerce site running on Shopify, Magento or Opencart, most website platforms nowadays offer some form of site search.

Google Analytics can track any search that takes place on your site.

Internal Site Search
Site Search:  Image: Avinash Kaushik

By tracking site search this data you can see which products, services and information your customers are looking for.  You might think that your pages or products are obvious and that your navigation is simple and easy to use. Maybe the users don’t agree.  If that’s the case, you are losing business.

Use the volume search terms to your advantage.
Look for terms that have high search volume. Now you can make sure that the things users are searching for can be made more prominent.  Also, these searches can provide you with lots of great ideas for your blog.

If you sell garden chainsaws and see that people are searching for them,  be sure to promote the page widely.  Use social media and promotional banners on your site and in store.  Write a blog about the best 5 garden chainsaws, point links from the blog to your chainsaws pages.

Consider creating an email newsletter promoting the products that users are searching for.  You could run an ad campaign targeting the products users are searching for.  When the ads are clicked users will land on exactly the right page making them more likely to convert.

Tip: Try to really help the average person, they have neither the time nor the inclination to work hard on your website.  Don’t make them work to find what they need, it’s highly likely they will leave and never return.

eCommerce Tip: Redirect search terms with high volume directly to product pages or category pages.  This will increase your conversion rate.

“If you sell red balloons and your visitors almost always search for blue balloons,  sell blue balloons and make more profit”.

Focus on . what your audience wants
Pennywise didn’t follow market trends.

Set Goals in Analytics

A goal is simply a target that you decide you want to achieve, such as gaining more newsletter signups or getting more calls from mobile users. Set your goals to measure performance.  These key performance indicators allow you to quantify success and then adjust your tactics.

For instance, you may want to know which pages lead to the most newsletter signups. These pages are highly valuable. The features on these pages can be applied to the rest of your site. Or the data might influence you to create an advertising campaign to drive even more traffic to your best revenue-generating pages.

Some goals you can create:

    • Destination goals
    • Duration goals
    • Pages/Screens per session goals
    • Event-driven goals


    Destination Goals
    allow you to track specific pages. For example, you may have created a thank you page, for visitors to land on once they have completed an contact form. You can also set a goal to monitor the number of visitors to the contact page, then compare the data to see how successful your page is at converting.

    Duration Goals allow you to see how engaged users are with your content. Certain types of content require user engagement. You may want your users to watch one of your product videos. If the video is 3 minutes long, you need visitors to watch to the end.

    Set a goal to track how long users stay engaged with your content. If the majority of visitors stay engaged, then you know you have the right approach.  If the majority of visitors are not staying engaged, then your approach much change.

    Pages /Screens Per Session
    These goals track the number of pages each user visits before they leave. This type of goal will trigger if visitors view more than the specified number of pages in a single session. If they do, this will result in a goal conversion.

    Event Driven Goals track a specific action such as clicking a link or downloading a file. You might use these goals to track how many brochures are downloaded from your site, or how many times mobile users clicked a telephone number on your website.

    Conversions ie: Leads/Sales

    A conversion happens when the targets you set as goals are met. The most obvious types of conversion are goal conversions such as form completions, calls and downloads and transactions/sales.

    At the end of the day, the bottom line is what matters most.  To ensure you are hitting your financial targets, you need to ensure your customers are happy. use the old saying and follow the money.  The pages, that earn you the most money are ultimately your most important.

    Product Performance

    Do not fall into the trap of going with your gut. Check the data and react appropriately.

    Put your best sellers and your best margin products/services front and centre. Product pages or service pages that don’t earn you money or convert, need improving and if they still don’t perform, remove them.

    In Conclusion: 

    Many businesses start to get busy again around March time, so to be sure of a better March than last year, we need to be fully aware of what worked and what didn’t work last March.

    Using Google Analytics you can plan effectively for the future. but don’t procrastinate, do it now.  Don’t worry if you can’t implement all the points discussed in this post, just make a start.  Starting in February could cost you a huge amount of lost leads and sales.

If you want to know more about how you can leverage your data to increase sales and leads Contact Peak District SEO

Get in touch
Tell us a little about your site and we'll be in touch.
Phil Gregory

Phil is the founder of Peak District SEO. He helps businesses make more money. Using traditional Search engine Optimisation (SEO), Social Media, and paid advertising (PPC). Phil loves Real Ale & Fell Running.

Organic SEO Will Save You Money – Find Out Why – Peak District SEO

organic seo

Organic SEO (Search engine Optimisation) is the use of methods used to gain a high placement (or ranking) on a search engine results page in unpaid, algorithm-driven search results produced by search engines such as Google and Bing.

Organic SEO helps you to strengthen the pages and articles on your website, making them more relevant to what users are searching for.

In 2017 there are many, many more websites online than at any time in the past and the likelihood is that the number is going to continue to grow as more and more businesses move their marketing efforts online.

Subsequently, we speak to many businesses who have had a web presence since the late 1990s complaining that their influence in their sphere has begun to diminish as new players enter the market. As each niché becomes more and more crowded you will have to take steps to make your business stand out from the crowd.

“Organic SEO”  is essentially comprised of technical SEO, on-page SEO and Off Page SEO. These three elements all help to improve your rankings and the health of your website.

technical seo

What is Technical SEO?

Technical SEO issues are missed by so many webmasters. They do not announce themselves, they are not obvious, and they sit in the background accumulating quietly dragging your website down. By auditing your website regularly we can detect errors before they escalate and become a major issue.

Some Technical SEO Errors That Might Affect Your Site.

Crawl errors.
Crawl errors occur when the search engine crawlers or robots, (bots) cannot access a part of your website that is either linked to from another website, listed in the search engine results pages (SERPs). The missing pages may have been removed from your site, or perhaps just slow to load.

Getting your pages indexed
Getting your pages indexed is important but many websites either have too few pages indexed by search engines or they have too many. Both issues can be a problem for different reasons.

Crawl Budget
Managing your Crawl Budget is essential for large sites, if your site architecture is poor, then web crawlers could miss visiting key pages of your site. If they are not crawled, they won’t be indexed, meaning that users won’t get the chance to choose your listing in the search engine results pages.

URL Redirects
When we have broken pages on sites, it pays to redirect the traffic coming into the site to a new and relevant page, this prevents potential customers being annoyed and holds on to pages rank, a metric that search engines use to measure the relevance of websites. If you don’t redirect broken pages or links you could see a large upturn in 404 errors being served to your visitors. Search engines don’t mind a few but frown upon a lot of 404s, as this is seen as a signal of a poorly maintained site.

Your preferred domain
Having a preferred domain and declaring it to the search engines is key. If there are multiple versions of your site available to the search crawlers how will they know which one to prioritise? If you are tracking your site using an analytics package, and you have multiple versions of your site, the data you see on visitors, and conversions could be completely inaccurate. Use Google search console to set your preferred domain.

Page Speed
Page speed is a ranking factor. That means if your page loads slowly, be sure that the search engines will be penalising you. Speak to your developer about running speed tests and ensure that the site loads as fast as possible.

Mobile Friendliness
Your site must look good on mobile devices or you will be losing money and customers. Every year mobile traffic grows and grows. In 2016 we saw combined mobile phone and tablet views surpass views from desktop computers for the first time. This will continue to change as phone screens get bigger and tablets get faster. If your website renders poorly on these screens and doesn’t fit the screens properly, is hard to read or click, you will be penalised by the search engines.

Your Robots.txt file
Your Robots file tells search engines about your page, where your sitemap is and which pages it is allowed to visit. Making a mistake on this file can be costly.  We’ve seen whole sites that weren’t being indexed for search because of errors in the robots file.

XML Sitemaps
Sites without sitemaps are just making life difficult for themselves. Make sure you have an XML sitemap for crawlers.  Your Sitemap should update automatically, make sure it’s listed in your robots file. Make sure you let search engines know about your sitemaps. You can also add an HTML sitemap for users.

On Page SEOWhat is On-Page SEO?

On-page seo is an important part of organic seo. On-page seo is all about improving the content on your site and making it relevant. All too many sites are full to the rafters of thin content, page after page of short-form content with little relevance to what users are actually searching for.

Build a strong site architecture
Before you build your site plan it. Make sure that every page is necessary, that it’s linked to from other pages and that it’s easy to find and not duplicated. Avoid going too crazy with subcategories. A well-planned site makes your organic seo work so much easier in the long run.

Remove thin content
Thin content is when a page just doesn’t have enough content on it to make is deemed as relevant to search terms. A good example of where we see thin content is e-commerce sites who sell for example 20 versions of the same product, each version has a tiny difference, very often webmasters don’t make the effort to highlight the differences and benefits of each variation. Leaving just a very brief description of the product.

Another example is very short blog posts. Short blog posts are a waste of time, write to engage and enthuse your audience.

Remove Duplicate Content
Duplicate content is bad for your site. All your content should be unique where possible. Try to make your pages focus on a unique topic or idea, otherwise, if you have several pages all focusing on the same topic, your pages will compete with each other in the search results.

You shouldn’t need to borrow or pinch content from anywhere else, paraphrase and quote by all means but don’t use whole chunks of other people’s content. Google will know.

Reduce orphan pages
Orphan pages are pages that live on your site that isn’t linked to from any other pages on your site. They are like sand traps and will confuse both user and search engine crawlers.

Build relevance
Make your pages as relevant to what your target audience will be searching for. To rank highly your pages need to be relevant. Organic seo is about being natural, so think about what words and phrases your audience use to find the products and services that you sell, ensure that you use them appropriately on your page.

off site seoWhat is Off Page SEO?

Off-page SEO isn’t all about online work, it’s a combination of internet related action and real-world actions.

Building Links
Links from other websites help get you ranked but only go for quality, relevant links, the rest can be more bother than they are worth. Each time your website gets a link from another website, that is seen as an endorsement. But all links are not equal, so a link from an authoritative website is worth more than one from your sisters Twitter profile. don’t EVER be tempted to pay for link bundles, they are rarely worth the money.

Social Media Profiles
Make sure you have all the relevant social media profiles. No point setting up a Snapchat profile if you only sell to the over 65s. Try to be where your audience is. Focus on the ones you can manage, do not over face yourself by launching too many profiles and then neglecting them.

Guest Blogs
Write Guest blogs on other people’s sites in your niche. It’s not always easy to get these opportunities, but if you can, it provides authoritative and relevant links and the search engines will reward you for it.

Video and Podcasting
The modern generation, called iGens are all about video and podcasting, they don’t want to sit and read articles, they want to watch an engaging video or listen to informative stories on their headphones. Can you see any opportunity from having multiple links pointing to your site from youtube and iTunes? We can.

Infographics and Image search
Images catch the eye. So, if you have a service-specific set of photos, make sure that they are branded. Eg: If you are a chimney sweep in Buxton. Be sure to place your branding and phone number on your work images. That way, if people search for ‘sweeps in Buxton’ and they see the image, you make it easy for people to contact you.

Professional articles
Write articles on Linkedin or for your local chamber of trade and put your presentations up on  Slideshare. Professional articles are the old school version of Video and podcasting. Perfect for those who want to read. If you don’t relish the thought of typing long form articles like this one, why not simply make transcripts of your videos and podcasts? They are articles within themselves, are great as an accessibility feature and can only enhance the content on your site and social media profiles.

Professional articles are great for embedding multiple links inside that point to all the great products and services your company provides.

Branding
Branding is everything, but get it right. Get your logo, URL, email and phone number on your paperwork, your vehicles, your computers, your email footers and anywhere else that you can think of like Flyers, business cards and billboards.

Try sponsoring a grass verge, a school play or perhaps an annual event in your town or village. When you do, get banners made and be visible, use the opportunity to market your services.

Court Web Influencers
Get people to love you by the things you do for them. Talk to others online, listen to them, empathise with them, share their content and soon you will have friends, sharing and linking your content, over the years we’ve seen famous people retweeting our tweets and liking our posts.

Customer service
Good customer service is absolutely critical, it’s something that we are pretty awful at in the UK, but if you’ve ever visited the United States, you’ll have noticed that companies there really go the extra mile to ensure you have a great experience with their brands.

If you employ front of house bar staff, restaurant waiters, telephone salespeople or delivery drivers, customers always have a lot to say about the level of service your business provides.

The best advert you can give yourself is to treat every customer like a king or queen, no matter how difficult or irritating they can be. One bad review could lose you potentially hundreds to thousands of pounds so really try to bend over backwards to ensure customer satisfaction.

Bringing Organic SEO together

If your website is poorly organised and difficult to understand, your users become confused and frustrated and search engines will also have a hard time interpreting what your site is about. This is why it’s crucial to have clear merchandising and navigation.

The many facets of organic SEO are what helps to strengthen a web page, what helps to make that page visible when users search for products and services.  Organic SEO focuses on improving the content on each page of your website. By improving the information you provide to customers, you increase the likelihood that they will continue to browse your site without leaving immediately.

One of the biggest problems that web businesses face is the issue of non-returning visitors. Many visitors will come to your website, judge that it is not for them because it was poorly labelled in the search engines.  Then they will leave,  there’s a high likelihood that they will never return.

You can combat this by creating good clear titles for each page and write good copy on your web page.  Add a good meta description you can help users better understand just what each page on your site is about before they click through to it from the search engine results pages.

To do this you need to understand your audience and what they are searching for.

 Do you know what sort of search terms your visitors are likely to put into Google or Bing when searching for the goods and services that you offer?

 

Organic SEO Lives

“I heard Organic SEO is dead, is it?”

In a word, No.

Google is the most popular search engine by far. There are hundreds of other search engines out there trying to copy and improve upon what Google does.

Whilst it’s certainly true that Google has been strengthening the potential of the search engine to generate revenue using paid ad placement, I don’t believe it’s going to give up on organic search results anytime soon,  if it did, it would lose all credibility.  The public trusts search engines to match their search queries with the most relevant and useful sites. Sites that show up in the search rankings because they are relevant to what the users search for.

Ads on the other hand, are triggered by paid keywords which are entered into an online auction. The advertiser who bids the most and has the best ads will show up first for matching searches. That’s all well and good, but not all sites are quality or truly relevant.

“Any fool can throw money at Google to get clicks, but building a relevant and informative site, that’s a different matter”.

If all we ever saw was paid ads, people would soon turn away from Google and find a new search engine that offered better, more natural results.

seo takes time

I don’t have time to wait for Organic SEO, I need results now!

Time is precious, we understand this but cutting corners won’t save your business. Paid ads are great, but they are not the whole solution.

You wouldn’t tell a construction company to skip the concrete foundations of your new home because they are costly and nobody sees them.  No, you’d want the very best foundations so that your house will still be structurally strong in 30, 50 or 100 years time.

It’s the same with SEO. A well-optimised site will continue to bring you good consistent results week after week, month after month and year after year.

We’ve spoken to search companies who report a drop off in demand for organic seo. This is due in part to a growing number of people who are online savvy and willing to attempt their own SEO, and the relentless promotion of advertising services offering “quick wins”.
The problem with “quick wins” is that so often, they are a short-term strategy that doesn’t offer the small business a plan B. Small businesses need to see results as soon as possible, but throwing money at advertising doesn’t guarantee success.

“The best strategy for sustainable growth of your business website is to build customer trust over the medium to long-term”.

The best hope of growth any business website has is to build customer trust over the medium to long-term.

When visitors trust your website, they will stay longer, so offer visitors what they were searching for. They may return multiple times, and hopefully click the call button, fill out the contact form, or buy something that you are selling. If you missed our earlier article about building website trust, you can read it here.

I can do my own SEO, so thanks, but no thanks!

Sure you can, SEO itself isn’t particularly difficult, but it is a discipline. There’s a heck of a lot to learn and you don’t become good at it overnight.

We can all use a hedge trimmer but we are not Tree Surgeons. Attempt the basics by all means, but it makes good sense to bring in more experienced people for the expert stuff, or you risk causing unnecessary damage to your site

That’s why hiring a local SEO company is something you should consider if you’re serious about growing your online business.

 

Roundup
We hope we’ve helped you to understand a little more about what organic SEO is now?

Organic SEO will save your business money in the long run. Why? Ultimately because you want the majority of your website traffic to find your site without you having to pay for traffic.

By working closely with SEO professionals you can fix many of the issues that your site faces and enjoy a massive increase in targeted visitors to your website.

Why Choose Peak District SEO for Organic SEO?

Peak District SEO firmly believe that organic SEO campaigns are critical in helping business owners to strengthen the foundations of their websites.

When you choose Peak District SEO you get years of experience and hands-on expertise. We will grow your audience, and increase your leads and sales. We send you a detailed, monthly report showing the progress made.

The first step to take is to signup for your FREE website review. We give your website a health check and tell you what work is needed to make it perform as it should.

So don’t delay, get in touch today!

Website Review Form
Tell us a little about your site and we'll be in touch.
Phil Gregory

Phil is the founder of Peak District SEO. He helps businesses make more money. Using traditional Search engine Optimisation (SEO), Social Media, and paid advertising (PPC). Phil loves Real Ale & Fell Running.

The Best SEO Company in Matlock – Peak District SEO | SEO & PPC

seo company matlock

New SEO company in Matlock: Peak District SEO 2017

Is your company based in the Matlock Area? Do you have a website that just sits there, doing nothing, despite the fact that you paid hundreds for it, or maybe even thousands?

Good news, There is a new SEO company in Matlock, and that means that you have an easy to reach, experienced web marketing team just on your doorstep.

There are many reasons why websites fail.  Too many to list in a quick post like this but here at Peak District SEO, we’ve seen all of them.  With 18 years of experience in building and doing SEO for all kinds of different websites across the Derbyshire and the rest of the UK, we are well placed to help you.

“It’s time to take action and stop the rot”.

If you are disappointed with your website’s performance the first thing to do is find out why it’s broken. Very often, websites accumulate issues over time. Sites that are not busy, can become neglected by owners who are reluctant to spend any more money on them.  We understand this, but it’s time to take action and stop the rot.

Let’s Find Out What’s Wrong With Your Website.

If you want to save your website and are prepared to take the first steps to doing this,  it will costs you nothing to do so.  That’s right, nothing!

Peak District SEO offer FREE website audits to websites who are interested in getting their websites working again.

Just fill out the contact form below and we’ll be in touch to start the ball rolling.   We will perform a range of tests on your website and produce a report for you detailing what works and what doesn’t.  Then we’ll offer you a list of solutions.

The rest is up to you.  You are free to work with us to fix your website, or you can simply walk away. No obligation, no catch.

Website Review Form
Tell us a little about your site and we'll be in touch.

Choose the best SEO company in Matlock

Peak District SEO exists to help small to medium-sized businesses like those in Matlock and the surrounding area.

If your business is based in Rowsley, Darley Dale, Wensley, Winster, Cromford Crich, Leigh, Holloway, Riber, Tansley or any of the surrounding villages, we are literally just a few minutes drive away.  So if you want to meet in person, we can be with you quickly.

Phil Gregory

Phil is the founder of Peak District SEO. He helps businesses make more money. Using traditional Search engine Optimisation (SEO), Social Media, and paid advertising (PPC). Phil loves Real Ale & Fell Running.

Old Computer? Outlook Express – Email Hell? This will Help

We understand that some people are still using older computers. Sometimes the software goes a bit crazy and you can’t get your emails. So we put together this simple guide for users of older versions of Outlook and Outlook Express. I

Set Up An Outlook / Express eMail Account

We understand that some people still use older computers. Sometimes those computers need wiping, resetting or sometimes the settings just break.

2. Set Up An Outlook / Express eMail Account The Internet Connection Wizard makes short work of setting up your online mailbox by walking you through each step for every email account you set up. 1. Before you get going, make sure you know your email address and the following information. (You may need to contact your ISP, Internet Service Provider, to get it.

3. Information about the email servers The type of email server you use: POP3 (most email accounts), HTTP (such as Gmail), or IMAP The name of the incoming email server ○ For POP3 and IMAP servers, the name of the outgoing email server (generally SMTP or just “mail.yourserver.com”)

4. Information about your account: ○ Your account name and password ○ Find out if your ISP requires you to use Secure Password Authentication (SPA) to access your email account—yes or no is all that’s required. Start Outlook Express,Click >>Tools >> Accounts. If the Internet Connection Wizard starts up automatically, skip ahead to step 4. Click Add >> Mail to open the Internet Connection Wizard.

5. On the Your Name page of the wizard, type your name as you want it to appear to everyone who gets email from you. Click Next. Most people use their full name, but you can use any name—even a nickname—that people will recognise. On the Internet Explorer Address page, type your email address, and then click >>”Next”.

6. On the Email Server Names page, fill in the first block of information that you gathered from your ISP in step 1, and then Click Next. Note: If you chose HTTP as your incoming email server—as for a Hotmail or Gmail account—this wizard page changes slightly so you can identify your HTTP mail service provider.

7. On the Internet Mail Logon page, type your account name and password. Note: If you’re concerned about security to your email, click to remove the tick/check in the “Remember Password” box. You’ll then be prompted for the password each time you send or retrieve mail.

8. Click Next >> Finish. You’re ready to send your first email! Unsure if your new email account is working? Send an email message to a friend. If they get the message, your account is ready to roll! If you run into problems setting up your account, Outlook Express offers help. Search for troubleshooting topics from Contents and Index on the Help menu.

Original article comes from Microsoft support: For other Microsoft email support issues please see.
https://support.office.com/en-us/article/Add-an-email- account-to-Outlook-for-PC-6e27792a-9267-4aa4-8bb6- c84ef146101b?ui=en-US&rs=en-US&ad=US

9. Get your Website Found http://www.peakdistrictseo.co.uk

Phil Gregory

Phil is the founder of Peak District SEO. He helps businesses make more money. Using traditional Search engine Optimisation (SEO), Social Media, and paid advertising (PPC). Phil loves Real Ale & Fell Running.

How Remarketing Boosts Your Blog Traffic

Retarget Your Blog Posts:  Phil Gregory –  July 2017

When you spend a lot of time working on web marketing campaigns, sometimes, it’s good to get a fresh perspective.  That’s why I always read a wide range of web marketing articles each week.  In fact, It’s part of my daily routine.

A while back, I found a premium article by Rand Fishkin, Of Moz in which he asked:

“What’s the most effective web marketing tactic you’ve seen or used that very few people know about?”

In the article, some of the worlds best SEO professionals were sharing some of their lesser known tips for marketing. Not every tip is suitable for your business, and some tips are purely budget focused, so you have to pick and choose.  Every man and his dog has a few tips that yield great results.  Here’s one of mine.

Remarketing your Blog Posts

Marketers, writers, makers, collectors, curators, and photographers, we write. We write a lot of articles.  Myself, I’ve written hundreds of articles over tens of different sites, all on a range of topics.  Some did well, others hardly got a click.

Nobody is reading my blog

Any blogger knows this pain, having spent time finding just the right words and just the right images, maybe even creating graphics, collecting relevant links and putting together all that great information to wow and engage your audience. You publish with high expectation, hoping for a flood of comments, a surge of mentions on social media, but nothing much happens.  Deflated,  you let it die.

Your article just sits there on your blog and you pray that someone might stumble across it. They may not! So how do you get people to come and read it? You remarket it.

If your website/blog is fairly new and you are not yet ranking well for your targeted phrases, your articles can just disappear. There are around 2 million blog posts written every single day. So if your’s isn’t hitting the mark or you posted it at the wrong time of day, it simply won’t have the desired impact.

Remarketing with Social Media RharingWhen I write an article, I share the link on Facebook, Twitter and Google Plus often using the scheduling features to deliver the article to the relevant audience at key times. Then a few hours later, I will share the link again, with a slightly different title.

It’s ok to share things multiple times, just let people know it’s a repost. That way, the audience who do follow you, don’t waste their time visiting the article twice.

When’s The Best Time For Remarketing?

Remember, the likelihood that all of your audience will see your blog posts, tweets, Facebook posts, or G+ posts the first time is unlikely. So, you have to give your audience as much opportunity to see the article as possible.

remarketing helps you engage with a new audienceChoose the optimum time to do your marketing by taking looking at your Google Analytics stats. Analytics will reveal to you when your audience is online and when they look at your blog/website. Find the optimum times and market accordingly.

If you don’t have Google Analytics set up on your website, get in touch, we can set that up.

Schedule Your Social Media & Blog Posts

If you use a platform such as WordPress, Drupal, or Magento, there are lots of 3rd party extension that you can add to your website to increase its capabilities. They are commonly known as plugins.

Statistics show that keeping your audience engaged, builds trust. Once you have trust visitors are more likely to convert into leads or customers. Remember, your aim is to get them to sign up for the newsletter or to buy that product.

Bloggers have found new ways of keeping people on their site for longer. Search around for plugins that highlight other related posts that you have written. This will help present users with more information that appeals to them. You need to feed them with articles that will engage them and later lead to conversions.

WordPress Plugins 
Use plugins to deliver extra engagementUsers often use plugins such as:

YARPP (Yet another Related posts Plugin). This plugin will show text links or image thumbnails of other posts that are similar to the one your visitor is currently reading.

Mashshare Share Buttons.  We’ve all seen the buttons on websites that allow you to share a post on social media, there are hundreds to choose from and some are better than others. I found Mashshare buttons recently, and now I’m recommending them to you.  These buttons emulate the social buttons on the popular blog, Mashable. They look professional, and they do the job nicely.  Hopefully, your fans will share whenever they like your work.

Revive Old Post. This plugin will automatically pick an old post to share on your social networks.  This is great for hitting new followers with content that they might have missed before, also it helps with scheduling posts, so you don’t always have to worry about what your next social post is.

Blogger Widgets
If you use Blogger, then try ‘Related Posts Widget for Google Blogger’ – v2 or if you use the TypePad platform then there is ‘Link Within’. All these plugins and widgets help you to recycle content that otherwise might not get a view, especially if it has dropped down the search engine results pages.

Benefits of Remarketing Your Blog

Over time, you can build up large numbers of social shares by remarketing your old blog posts.  This keeps you visible to your audience, great when you’re suffering from writer’s block.

Time Machine Blog PostsTry to do “Time Machine” posts, repost articles from previous months and years. They can still be interesting to a portion of your audience, just remember to check over them and rework if necessary make sure they are still relevant. Eg: Seasonal posts, family posts etc.

This technique the same effect as the ‘Related Posts’ plugins, but for people who haven’t arrived at your website yet.

One last thing…

Use your Mailing List

Use your mailing list, You do have a mailing list don’t you? Good, use it then! Just because you wrote a bunch of posts last month, doesn’t mean that those posts had the maximum exposure that they could have had.

Take the opportunity to reach out to your subscribers and remind them about all the great content that is available for them. To make an analogy remarketing is a bit like Mothers Day,

“Sometimes people need to be reminded that you love them”.

Mailing List

Questions

  • Do you have questions about remarketing?
  • Do you want to make more of your Blog/website?
  • Need help harnessing Social Media and improving your customer
  • engagement?
  • Need help setting up a mailing list to reach out to potential customers?

Contact Peak District SEO Today.

Need Help – Contact us
Tell us a little about your site and we'll be in touch.

Are you re-marketing, How do you do yours? leave a comment below and let us know.

Phil Gregory

Phil is the founder of Peak District SEO. He helps businesses make more money. Using traditional Search engine Optimisation (SEO), Social Media, and paid advertising (PPC). Phil loves Real Ale & Fell Running.

Help! My Website is Not Generating Leads

Get Help Marketing Your WebsiteIs Your website performing well?  Are you getting calls from the site?
Are you getting inquiries from the site?  If the answer is no, then read on.

In this article, I will point out some of the reasons that websites are failing in their task of generating leads and sales.

Peak District SEO often get enquiries from business owners who tell me they have paid a lot of money for a website that just isn’t working well for them.

They all have very different websites, built on a range of platforms,  almost without exception they are suffering from the same problem, they went “live” too soon.

Over the many years that I have been doing Search Engine Optimisation (SEO),  I found this common issue time and time again. I can understand why businesses make this simple error,  they want to get their website online ASAP.

Why your Website is Not Generating Leads

A new and exciting project like publishing your company’s website creates a buzz.  Sadly this buzz can be short-lived if certain basic SEO steps are not followed.

If your website isn’t intuitive, customers get frustrated and leave. So you need a good plan first of all.

Plan Your Website

website not generating leads? Plan Your Website
Try to imagine what pages you’ll need on your site before you start to build it.

Before building your website.  Plan it first!

Often,  business owners look at me with a blank expression when I say “make a plan before you build“.  Adding pages as you go is commonplace but it can lead to a messy and confusing site if not regularly reviewed.

It’s fine to approach an agency without a plan, but be aware that if you do so, you are likely to end up paying a lot of money for them to come up with the plan for you.  You should be able to make a rough plan of what your website will need to look like.  Of course, this plan can be tweaked in collaboration with your web agency, but try to formulate a basic plan.

If you plan your website well, your customers will be able to find what they are looking for easily, only then are they likely to make an enquiry or buy.

Putting a plan together isn’t just about the structure of the website,
It’s also about the content and what goes where and when to post it.

Content is King, Content is King, Content is King.

There is an old saying in the web industry “Content is King”.  Many many websites ignore this mantra.  But what does ‘Content is King’ mean?

Your website content is the most important message

It simply means that the content on your site is what impresses people.

If they are not impressed, they won’t be engaged. If they are not engaged, they won’t stay long enough to contact you or make a purchase.

That’s why content is the most important thing on your site.  If you don’t build decent content for your website, you are likely to fail to achieve your goals.  Ignore it at your peril.

Questions to ask when planning content.

  • Who is it for? (Does it fit my audience needs)
  • Where will the content go, will it be relevant?
  • Why is it going on the site?
  • What purpose does it serve?
  • When to post it, are you talking to your audience…or the wall?

Everything you put on your site should be useful to your users.  If content doesn’t help users in some way, it doesn’t need to be there at all.

Writing Engaging  Website  Copy.

1) 300 words minimum for all articles.
2) Every product should have its own unique description where possible.
2) Do not fall back on the manufacturers’ descriptions.

300 Words Per Article

Three hundred words?  I know, that’s going to put a lot of people off writing content.  Most people struggle to write 100 meaningful words.  It’s important to show your belief in the product/service, be descriptive not rambling and answer your clients’ questions.

300 words per article - minimum

By writing a decent amount of “relevant copy”,  you give your customers confidence that they on the right page.

Start today.  Once you have written one article, you’ll feel better about writing the next one. Not a writer? Get help.

Unique Product Descriptions

What makes your site different or better than the competition?

In the past, I have practically had to beg clients to write proper product descriptions.  Time and time again, I was seeing websites with very little copy on category pages and virtually no copy on product pages. When I asked clients about this, I was met with indifference and complacency.  The standard response was,

“People have found the site… so they’ll find the product”  or

I don’t have time to write product descriptions”.

I understand, really I do.  You’re busy, I get it.  Bear this in mind though, your competitors CAN and most probably WILL find the time to write product descriptions.  Especially If it means beating your company to a bigger market share.

Delegate the work if necessary, or ask us to assist you.  The site with the best images and product descriptions is the one delivering value to the customer.

Avoid Manufacturer Descriptions

Improving product descriptions can seem like a  daunting task. Don’t be tempted to fall back to the easy options like adding manufacturer descriptions, or just importing the stock list. Don’t do it!

Create unique descriptions

A few of years ago, you could get away borrowing other peoples descriptions.

A search on Google would find tens of sites selling the same products, with exactly the same product descriptions, word for word. Today, this tactic won’t perform well.  Although I have seen instances of it still working in some niches, those instances are getting less and less.

Google frowns upon duplicate content.  So, if you set up a site that sells the same products as every other store in your niche, write your own product descriptions. Make your sales pitch the best in the market.

If you take the “easy option”, more than likely, you’ll be rewarded with indifference by Google and other major search engines and that means customers won’t find your site.

Want to Know more? Get in Touch!

Request A Website Review


Phil Gregory

Phil is the founder of Peak District SEO. He helps businesses make more money. Using traditional Search engine Optimisation (SEO), Social Media, and paid advertising (PPC). Phil loves Real Ale & Fell Running.