Google Rankings Dropped? Learn How to Fight Back

Google Rankings Dropped

Google Rankings Dropped? Learn How to Fight Back: Phil Gregory – Peak District SEO.

If you own a website the chances are at one time or another you’ll have seen your web rankings dropped for certain keywords or key phrases. Don’t panic, this can happen for a number of reasons. You may have had a penalty – or it may be competitors have simply overtaken you. Here’s how to fight back and ensure that your listings rise back up the SERPS.

One of the many questions we get asked on a regular basis is:

“What Can I Do If My Google Rankings Dropped”?

Google Rankings Dropped
The answer to this question is many pronged.

Firstly….

Did You Make Major Changes To Your Website?

If you made major changes to your website and then noticed that your rankings dropped. You need to evaluate those changes, to see what may have caused the drop.

Perhaps the new version of the site has poor page load speed, or perhaps the navigation has changed completely?  If you changed the URLs, have you implemented a set of redirects to send traffic to the correct pages?

Be sure to check Google Search console Google Search Console to find out the things that are not in your favour. Simply go to Crawl section, Crawl Errors. the reports will give you an indication of what is the reason behind any sudden SEO ranking drop after making changes to your site.

add redirects

Monitor The Competition

If you are trying to rank on page 1, it’s fair to expect that your competitors also have the same objective. When your rankings go up, someone elses’ are dropping. So it’s unlikely, in the never-ending contest, that you will have everything your own way.

You can experience a sudden drop in SEO traffic if some of your web pages have gone down in SERPs for specific keywords. It’s highly likely that your nearest competitors have an active SEO campaign trying to outmanoeuvre you.

monitor the competition

Loss of Quality Backlinks

Sites gain authority in the eyes of Search engines when they acquire high-quality links from other sites.  Search engines see such backlinks as an endorsement of quality content. Needless to say that the loss of such backlinks can hurt your current search engine rankings which and lead to sudden SEO traffic drops.

Your SEO agency will monitor your backlink profile by using specialist tools Yto monitor your backlinks.  When they find lost backlinks they can take steps to try to get it back,  in order to bring your position in SERPs back.

Search Engine Penalties

Violating the Googles policies engine policies when optimising your website, can cause a big penalty to make your site disappear from the rankings.

Which will definitely bring with it a huge traffic drop.  Check Google search console to see if you have been penalised by an algorithm change or with a Manual Action which is a penalty applied by the Google staff for violating their best practice.

Manual actions are actually reasonably easy to reverse, so long as you take the appropriate action and fix the issue.  the longer they remain in place the more it will hurt your website though.algorithm updates

Action Site Audit issues To Improve Your Web Rankings

It’s really prudent to get a full website audit.  If you cannot do this in-house, hire an SEO agency or SEO freelancer to do it for you. The results of the SEO audit should reveal the general health of your website. When you look at the report that the SEO agency has produced it should highlight any urgent work will need to be carried out to help make your site rank higher.

Most of the problems the report will highlight are likely to be such factors as website speed, The use of CSS and JavaScript on the page, The use of Words and images on the page. As well as basic SEO like making sure all your pages have proper titles, proper meta descriptions, making sure that the titles and meta descriptions are the right lengths, Making sure that you use the proper headers throughout the page and a number of other factors.

Whilst these factors do not necessarily guarantee that your website will rank well in the search results, what they will do is ensure that your website is in the best health that it can be. You want your website to be truly competitive but for it to be competitive it has to be in good health. You can’t ignore errors and keep letting them build up. That can be a recipe for disaster.

The next thing to do is to check to see if Google and the other search engines have rolled out any large algorithm changes. If you discover that there has been an algorithm change trying to find out as much about that change as possible. It might be the case that your site has become affected because of poor quality content. Every now and then Google reviews its rules on the standard of content. Or it might simply be that Google considers your backlinks to be spammy (low quality).  If this is the case, then you will need to take action. But it can be hard to understand where to start to get this fixed, Again this is where you would speak to an SEO agency to get advice and get pointed in the right direction.

Review Your Content To Get better Rankings

It’s important to remember that in 2018 there are more and more companies trying to compete for attention from users than at any other time. Therefore to guarantee first-page places you have to be on top of your game.
You have to be working hard, You have to be aware of what your competitors are doing. You have to be planning your strategy so that your content beats theirs and is providing more value to your potential customers.

Sitemaps
It’s prudent to review all content on your site. The easiest way to do this is to take a look at your sitemap. Are there redundant pages? If so let’s get rid of them. Perhaps some pages can be merged?

The sitemap will show all the pages on your website. If you haven’t got a sitemap yet, You should talk to us, we can get one set up for you.

Running a review of the sitemap gives us an indication of all the pages on the site. When you couple the sitemap with the information that comes out of Google Analytics, we can tell which pages are popular and which ones are not engaging your customers your customers.

If your customers are not engaging with your content, this is a good indication that you are not serving them with the information they are looking for. This can lead to a high bounce rate and search engines will see this as a negative signal, which can harm your web rankings.

Build a Content Calendar To Earn Rankings For New Terms

When you work with Peak District SEO We will help you build a content calendar. Building a content calendar helps you to get organised in terms of writing new content for your website. This will enable you to publish the content that your customers are looking for.

the most honest way to Improve your search rankings is to ensure that you are providing useful information for your customers. This will be seen by search engines as engaging content and it is more likely to generate social signals and backlinks.

Without new content, your website will experience drop after drop down the search engine results pages.Schedule content

Google Seach Console & Analytics To Get Answers

Google Search Console provides information about user queries on Google and that your site shows up for. It’s really important that you understand what sort of queries your site is actually showing up for. You can easily connect your Google Analytics to your Search Console and pull the search query information through for analysis.

Don’t forget that as well as yourself, Your competitors will also be employing this technique. Everyone is competing for the attention of the customer.

Avoiding a ranking drop is not truly possible, because we don’t have any control over the rules Google sets or on what level of work and investment your competitors make. This is why you can’t afford to “set and forget”. This is why you need to use an ongoing Organic SEO expert

How Good Content Helps Reduce Ranking Drops

It is not enough to just write the basic information about the product or service that you sell. Instead, your time would be better spent working to a more comprehensive strategy. Think about how you can make your site the best in its niche.

  • Keyword Reviews
    Think of all the keywords that relate to your product,  then look again at that list of keywords to see how can you expand it. How might someone ask the questions differently?  Think of synonyms try to use all of these ideas in the page content?  Your SEO professional can take your keyword list and identify which words are going to be the most profitable for you to work with.  Using these words and phrases in your copy will make your pages and articles more relevant to user searches on Google & Bing.
  • Adding Value
    Pages should have good images, not only should they illustrate your pages, they should be well optimised too. See our Images checklist for more info.
  • Create Downloadable Resources.
    Creating downloadable files such as whitepapers, or how to sheets and infographics give your customers a reason to stay on site and come back for more.
  • Link to Relevant Websites
    Link to useful and relevant sites that will help your customers gain knowledge, and see your accreditations. It’s good to link to relevant sites.
  • Regular Ranking Checks
    Check the rankings regularly.  If the general trend of your standings is going up you know you’re doing the right thing. Some keywords will have climbed and some rankings dropped.
  • Don’t obsess about every keyword position
    A word of caution, don’t be fooled,  rankings can be a vanity metric.  Try not to fly into a panic or a rage when you notice that some keyword rankings dropped a couple of places.

I have seen sites with many, many numbers one rankings and yet they still were not getting the best enquiries that they could be.  You really want qualified traffic, not just tyre kickers.  So ranking #1 for every term may not always serve your business as well as ranking for just a few words that attract your perfect customer.

In Conclusion

Monitoring your site is the best way to ensure that your rankings do not drop dramatically.  If your team are not skilled SEOs you need to hire an SEO company to do this on your behalf.

Do not obsess over rankings, instead focus on giving customers what they actually need, this will lead to a higher conversion rate and more revenue for your business.

Need Help Recovering Rankings? If so get in touch for a free quote.

Get Your Website Found


Have you read these?

Phil Gregory

Phil is the founder of Peak District SEO. He helps businesses make more money. Using traditional Search engine Optimisation (SEO), Social Media, and paid advertising (PPC). Phil loves Real Ale & Fell Running.

ecommerce seo expert

ecommerce seo experts

Is your business looking for an ecommerce seo expert?

If so then why not talk to us?  Peak District SEO have plenty of experience of working on Multi-Million Pound eCommerce Websites.

Regardless of what platform your ecommerce website runs on, we can help. The majority of our experience lies with Magento, Shopify, Opencart and WooCommerce but we have worked an almost all the major ecommerce platforms and evaluate all work thoroughly before sending out quotes.

If you want to know more about what might be holding your ecommerce website back, get in touch.

Let us Check Your Site For Errors.

Get in Touch


How is Ecommerce SEO Different To Normal SEO?

Well truthfully, it isn’t.

Ecommerce SEO still requires a mix of technical SEO, On page, off page SEO, some social media and maybe some paid marketing. Most of all it requires a whole heap of patience and hard work.  The main aim is getting you more leads and sales. Visitor numbers matter but we want them to convert into customers.

“It’s no good paying for a couple of months work and expecting your sales to skyrocket. “

It’s no good paying for a couple of months work and expecting your sales to skyrocket.  I mean, that could happen, but it’s likely to take a lot more work than that.

ecommerce SEO takes time because usually ecommerce sites have a lot more pages than the average brochure website.  There are informational pages, Category pages and product pages, lots and lots of product pages.

Hire an affordable ecommerce seo expert

Price is always relative, but we have fixed rates. We don’t adjust the price up if we think you have money in the bank. We always offer a choice of work packages based on the amount of work that needs doing.

Nevertheless, you’ll find that Peak District SEO offer affordable rates for SEO and PPC that will allow your ecommerce business to grow year on year.

Some Common eCommerce SEO Mistakes

Titles and Descriptions
The majority of companies with ecommerce websites will come unstuck at some point.

“We’ve seen businesses start doing their ecommerce merchandising with the best of intentions, fifty products in and they are completely bored”

We’ve seen businesses start doing their ecommerce merchandising with the best of intentions, fifty products in and they are completely bored.  Then they start copy/pasting the same titles and descriptions on every product, you know, “just to save time”, when in fact, they are creating a nightmare for themselves further down the line.

We’ve seen sites with thousands of products that all have the same title and description, just because ‘some bright spark’ decided a plugin that offered a ‘one-click fix’ was the answer to all their problems.  Ignore ‘one click fixes’, ignore claims of ‘automated solutions’, humans understand user intention, humans, understand data, humans write passionate engaging content.

Good titles and descriptions have to be thought about, and they have to be written by hand.

Fix Your Image Size Mistakes

Images make a website right?  How many times have you heard that? Well to some degree, it’s true, but they can also BREAK a website.  All too often we see ecommerce sites with terrible, terrible images.

Your images shouldn’t be too small or too large. They should always be named and labelled well.

Blurry images tend to be a hangover from the days when we all had to over-optimise images because we all had terribly slow internet.  Whilst the UK isn’t known for its lightning internet speeds, it’s certainly good enough to handle decent quality product images on ecommerce websites, so you don’t need to OVER compress images.

*You should still compress your images. Try to remember though that your product images don’t need to have huge physical dimensions.  They just need to be clear and properly illustrate the product.  If your images are too big they just slow the site down and make your pages load too slowly.

Name your images properly and give them an ‘alt tag’ that reflects the product.

Then you’re going to have decent images. Even then, don’t rest on your laurels, keep an eye on the product, has it changed?  Watch what your nearest competitor is doing.  Are they presenting the products in a more engaging way than you?  If so, you need to respond.

Create SEO Friendly URLs

It’s important to create easy to type and easy to remember URLs. Not just for customers but for search engines too.

URLs or web addresses, as many people know them, reflect the location of pages and content within your website. Having simple web addresses will help your site. The longer the URL the harder it is to remember it, the easier it is to make a mistake if typing it.

URLS reflect the structure of your website. It’s really important to plan the website before building it. We can always tell the sites that haven’t been well planned because their URL structures are poorly put together.

Here are some examples and variations of poor URLS

1) mygreatsite.com/products/shirts/greyshirts/mens/large/flanellet-greyshirt123
2) mygreatsite.com/Products/Shirts/Mens/Large/Grey/greyshirt123
3) mygreatsite.com/products/shirts/mens/calvin_klein/grey/grey_shirt_123

Example 1:
mygreatsite.com/products/shirts/greyshirts/mens large/flanellet-greyshirt123

This URL is just too long. Whilst it does reflect where the shirt is located and what the product is, it could be presented better. We don’t need the colour, or size in the URL and the product name could be more appealing.

Example 2:
mygreatsite.com/Products/Shirts/Mens/Large/Grey/greyshirt123

This URL uses capital letters. It’s not the end of the world, but it can lead to mistakes when you are sharing the links, or if people are typing the links by hand. If someone uses lowercase instead of uppercase, the link will break and the user will see a 404. Keep URL all lowercase.

Example 3: mygreatsite.com/products/shirts/mens/calvin_klein/grey/grey_shirt_123

This URL uses underscores. Again, not the end of the world but when the URL is displayed as a link and the link is underlined (depends on the site stylesheet) you can’t see the underscore.  Also when a search engine reads URLs with hyphens, it ignores them, so it will only see “calvinklein”, which may confuse it. So keep it simple and use hyphens to denote gaps between words.

We see many of these issues when looking at older ecommerce sites.  In 2018 there are plugins and extensions that help your website URLs to be better optimised and present better more user and search engine friendly URLs.

Search engine and user-friendly URL example.
mygreatsite.com/ck-flanelette-grey-fleck

How hard could it be?  Details like the colour and size can be chosen via filters on category pages or options on the product pages.

Of course, we’ve hardly scratched the surface, but there are literally hundreds of things you can do to improve your eCommerce site, here are a few more.  Alternatively, you could speak directly to us about getting your site appraised. It’s completely free and should help you to make some clear decisions about how to get started.

Got More Questions About Ecommerce SEO?


Phil Gregory

Phil is the founder of Peak District SEO. He helps businesses make more money. Using traditional Search engine Optimisation (SEO), Social Media, and paid advertising (PPC). Phil loves Real Ale & Fell Running.

Artificial Intelligence for SEO

Artificial Intelligence is the new buzzword in the news over the last few years.  But how can we use Artificial Intelligence for SEO?

It has become a game changer in SEO and Digital marketing.  Artificial Intelligence research is constantly moving forward to enhance the response rate used by digital marketers.  Before looking a little deeper into the topic, let us first know what SEO is and why is it so important?

What SEO is & How it Can Benefit From AI?

SEO is essentially a set of techniques used by digital marketers to enhance the quantity of traffic on the website and thereby increasing leads and sales. SEO, when done correctly should, over time, improve the ranking of the website.

Artificial Intelligence
Search engines like Google work on an algorithm that has a constant watch on the entire content of web servers.  Google monitors this content by reviewing sites using software bots known as Google crawlers or ‘Googlebot’.  These crawlers rank the websites according to Googles predefined parameters.

So, being more visible to web crawlers and obtaining good rankings is really important.   Some things should be kept in mind before carrying out SEO.

Focus on growing your organic traffic. Organic traffic is traffic that is obtained without paid ads. Organic SEO is a long-term strategy that will save you money.

Now, let’s discuss the applications of artificial intelligence in Search Engine Optimisation

Understand Meanings Behind Keywords

Billion of searches are going on around the world, each and every second.  People want the most relevant results regardless of how they search.  For example, people search queries such as:

“Which hotel has the best view of the Wye Valley, Wales?”

Search engines have become intelligent enough to understand the intent of the search and provide results with the list of hotels.

Artificial intelligence Predicting user behaviour

Artificial intelligence helps predict user behaviour. This has become possible by collecting huge amounts of data.  As soon as a user opens the browser and start searching the search data get stored in databases. In this way, user behaviour can be predicted by their past searches, profession, age, gender etc.

By predicting user behaviour, A business can focus on their target customers.  All businesses are looking to gain more targeted customers, as targeted customers are more likely to buy something or sign up for a service.

The more engaged customers are, the longer they stay on site, and the more likely they are to make a purchase, sign up for a service or leave reviews. all of this data creates ranking signals which improve rankings in the SERPS.

How A.I Provides Insight From Consumer Reviews

Reviews from the customers have larger relevance in SEO than you might think. This is because reviews are written by real people in normal language.

For example, a customer might write: – “this is the best restaurant in the city”.
So, if someone in that same city searches for” best restaurants nearby”, the chances are, a positive review like that can help the restaurant get listed in the local search results.  The power behind these local results is  Artificial Intelligence.  By helping to interpret the meaning of what people are searching for, it assists local business websites that match the queries.  Of course, it’s more complex than that, but you get the idea?

Chatbots To Improve SEO

Customers have thousands of queries about your product or services. To answer all the queries in an effective way, artificial intelligence has come up with some solutions. Chatbots. You heard it right.

One of the most common applications of Artificial Intelligence is chatbots. Chatbots help in answering the queries of customers in an effective way. Chatbots behave in a friendly helpful manner by engaging with people.  This, in turn, helps improve your conversion rate. This site has a chatbot (chat box) and most marketing websites and ecommerce websites will be deploying some sort of chat box on their site.

During working hours the chat boxes send a message to the website owners/staff that a customer needs help, it’s the digital equivalent of the bell on the shop counter. Out of hours the chatbots, depending on how sophisticated they are can either take a message or even refer customers to specific parts of the website to help customers with their queries.

Don’t miss the chatbot boat

According to a recent report by Grand View Research, the global chatbot market is expected to reach $1.23 billion by 2025

computing giants Oracle published a survey of chief marketing officers, chief strategy officers, senior marketers, and senior sales executives from France, the Netherlands, South Africa, and the UK, 80% of the respondents said they already used chatbots or planned to use them by 2020.

Forty-two per cent of participants were really embracing automation technologies, 48% are already using automation technologies, and 40% are planning to implement automation by 2020.

Companies were wary of the use of chatbots are now feeling the pressure to integrate them into their service offering.

Improve Shopping Experiences Using Customer Data

We all know how tedious it can be to shop online.  There are millions of products that are available on various shopping sites.  The Artificial Intelligence in search engines and now ecommerce websites such as Amazon can gather a user’s previous data, analyse it and show recommendations based on the previous searches.

More and more companies are developing A.I that delivers recommendations.  Sites which implement such software have seen a boost in their sales. Sites Personalisation software is driving in-site recommendations.

In Conclusion

At the end of the day, we can say that using artificial Intelligence for SEO has helped Search marketers to a huge extent already In the future, it’s going to become necessary for digital marketers to learn more about Artificial Intelligence, and how to harness its data gathering power.

Phil Gregory

Phil is the founder of Peak District SEO. He helps businesses make more money. Using traditional Search engine Optimisation (SEO), Social Media, and paid advertising (PPC). Phil loves Real Ale & Fell Running.

Writing Good Titles & Meta Descriptions

titles in browser tabs

Writing Good Titles & Meta Descriptions: Peak District SEO

Titles and Descriptions are metadata. We often get asked about the best way to write titles and meta descriptions for web pages. Metadata helps users and search engines understand what a website is about.

Page Titles

Titles are VERY important for SEO. The title is the name of the page, category page or a product page.  When browsing the web you can see the title of the page on the Tab that you have open.

The image below shows how the three main web browsers display plage titles on the tab of a browser.

titles in browser tabs
titles in browser tabs – Chrome, Safari and Firefox

When displayed on a browser tab the title tag seems almost inconsequential.
Perhaps this is why it is so often overlooked?

However, the title is actually far more useful when we see how it’s used in the Search Engine Results Pages (SERP).

Here’s an example

title tag displayed in SERP
title tag displayed in SERP

As you can see, the title tag for Debenhams helps describe the website and what it sells.  Titles, often called Meta Titles present you the website owner with a great opportunity to uniquely title each and every page on your site.
This information can help influence whether web users click the listing or choose another one.

We often see websites with many pages that do not have titles at all.  When a web page doesn’t have a title, it appears in the SERP as UNTITLED DOCUMENT

Here’s an example

untitled document
These pages all need titles

If your website has pages without a title, these pages lose an opportunity to convey your message or advertise your products and services.

How Long Should Title Tags Be?

Title tags should be no longer than 70 characters long or 600 pixels wide.  *Google increased the allowed length of both titles and meta-descriptions in 2017.

The pixels measurement should not be ignored as that relates to mobile devices. In 2018 Google is switching over to the mobile first index, meaning that it will show mobile-friendly results first.

“The mobile-first index is Google’s attempt at looking at the web and indexing and ranking the web from a mobile-first perspective. This means that if you have a mobile-friendly version of your website, instead of indexing the desktop version, Google will first index that website’s mobile version.T
SearchEngineLand Feb21st 2018

Meta Descriptions

Meta Descriptions are also very important but are NOT a ranking factor.
We use meta descriptions to give users a further indication of what a web page is about. The same sorts of rules apply to an information page, a category page or a product page.

How Long Should Meta Descriptions Be?

The recommended length of meta descriptions changes over time.  In 2018  the recommended length is 320 characters. This is a considerable increase from the previous limit of 155 characters.

Writing A Good Meta Descriptions

To write a good meta description you should mention what the page is about and who is writing it.  In addition, you can mention any special features or interest points.  The more compelling your meta description is, the more likely someone will click it.  Provide as much information as possible in as fewer words as possible.  The final part of a good Meta Description should use a call to action.

meta description

Useful Links
Big Leap – Metadata

Phil Gregory

Phil is the founder of Peak District SEO. He helps businesses make more money. Using traditional Search engine Optimisation (SEO), Social Media, and paid advertising (PPC). Phil loves Real Ale & Fell Running.

The Ultimate Beginners Guide to SEO Jargon

SEO Jargon Buster

The Ultimate Beginners Guide to SEO Jargon: By Phil Gregory. Director, Peak District SEO

So you have a website, and you’ve heard that you need SEO, But what even is SEO?

A few weeks back This post appeared as a guest post over on Social Myna The Their MD, Kaye Booth, asked me to write a blog post that could explain all that tricky SEO terminology that you have been struggling to get your head around.  Let’s start with some basic terms.

SEO
SEO stands for search engine optimisation. That’s the process of improving a website so that it shows up higher in the search results. For example, if a person searches on Google or Bing, a well-optimised page will appear closer to the top of the listings.

SERP
Serps, this stands for Search Engine Results Page. So if you hear web professionals referring to your position in the SERP, they are talking about where your website appears in the rankings.

Rankings
The term ranking essentially means where a website appears in the SERP. A website that appears at the top of the list of results is considered to have the #1 Organic ranking.

Organic SEO
Organic SEO is when your SEO agency works on your site with the goal of improving your rankings without using paid search methods

Paid Search
Paid search, is when you pay a fee to advertise your business. the most common types of paid search are Google Adwords, Bing Ads, or Facebook Ads. There are other types of online advertising.

PPC
Pay Per Click. A term applied to online advertising such as Google Adwords where you only pay when someone clicks your ad.

Local SEO
Local SEO is the process of ensuring that your site ranks well in your local area. The first step to doing this is to use Google My Business (GMB). This is free to set up. You can also add your listing to regional directories of which there are literally hundreds. Take advice before starting this though, if done incorrectly, it can cause issues with local SEO.

Traffic
Web traffic is the flow of visitors that come to your website. It consists of two parts, Sessions and Visitors. Sessions are the number of individual visits, Visitors are people or bots who visit your site.

Direct Traffic
Direct traffic is officially described as visits that come directly to your site. For example, a user knows your brand and types your URL into the browser. Or they have your address bookmarked (in favourites) and they click a link from there.

* However, recent evidence suggests that traffic that cannot be exactly identified is attributed to being direct traffic by search engines.

Referral Traffic
Referral traffic comes to your site from other websites. For example Facebook, Twitter or any sites that link to yours.

SEO Audit
Site Audit

A site audit is essentially a health check carried out by SEO professionals. There are many types of Audit, some better than others. You can pay for an audit, or there are free ones. Paid audits are usually necessary for websites experiencing major issues. Free SEO audits are given as an overview of existing problems, they are usually simple and non-exhaustive.

Website Architecture Jargon

HTML
(HyperText Markup Language) this is simply the code that powers your website. When browsing a webpage, right click and choose “view source”. You will see the HTML which is a set of directives that tell your browser how to display the content on the page.

URL
URL stands for (uniform resource locator). None the wiser? No, didn’t think so. Its a posh name for website address. Daniel Miessler has a more detailed explanation.

Head
The head is a section of your HTML code. It appears at the top of the code, and usually contains specific instructions for the browser. Called metadata. For example the code language of the page, the written language, title of the page, and a description. Links to external files like CSS (cascading style sheets), and javascript.

CSS or Stylesheets
Your style sheet is a text document that contains a set of instructions for web browsers on how to display the contents of a web page. CSS (Cascading Style Sheets) files are often standalone, but CSS commands can also be embedded inside any individual page.

Javascript
A separate code language that enables extra capabilities on your website. Often used to power slideshows, or process forms and menu systems.

Body
The body is the main part of your HTML code and always appears below the HEAD section. It contains all the information on your page, such as text, images, links, etc.

Copy
“Copy” is just a fancy way of saying text. If you are told your site needs more copy, you need to write more words on your web pages.  If you don’t like writing copy, speak to us. Phil is a qualified Copywriter.

Terms Your SEO Team Will Mention

Now that we’ve covered the broad terms, let’s take a look at a longer list of words that your SEO company are likely to use when discussing issues they find on your website.

Authority
Authority is an indication defined by the search engines that your site is or isn’t trusted. The key types of SEO related Authority in 2018 are DA (Domain authority), TF – (Trust Flow) and CF (Citation Flow).

Pagerank
Page Rank is a metric used by Google to determine the authority of a website based on the number and quality of backlinks pointing at a website. Google used to have a browser toolbar which displayed your page rank score, but page rank is no longer a public metric. Google stopped updating it in 2013.

Domain Authority
DA is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages.

Trust Flow
TF is a score created by MAJESTIC predicting how trustworthy a page is based on how trustworthy sites tend to link to other trustworthy sites.

Citation Flow
is also a score created by Majestic, to predict how influential a URL might be based on how many sites link to it.

Duplicate Content
Duplicate content is when you have very similar content on more than one page. Try not to be tempted to copy content from other websites, unless you have permission even then you should cite the source.

Canonical URLs
If you have a product that has variations, for example, Men’s, Star Wars T-shirt. And that T-shirt is available in several sizes such as small, medium, large and extra large. It is a mistake to create a different product for each variation. It isn’t 4 different products, its one product with 4 variations.

SSL Certificate
SSL Certificates are files that digitally bind an encrypted code to an organization’s details. When installed on a web server, it activates the padlock icon in your browser’s’ address bar and creates an https version of your website’s pages.This allows secure connections from a web server to a browser.

Alt Attribute/Tags
Alt attributes are often (incorrectly) called alt tags. Whenever you have an image on your page, you have the option of adding alt attributes to it. Alts are basically just an opportunity to describe the image It’s the best practice to add these for accessibility. It’s also a great way to add relevant keywords.

Mobile Friendly
This term refers to how your website looks and works on a mobile phone or tablet device. If your site works well and looks good on these devices the chances are your site is mobile friendly.
If it doesn’t scale down and work well, you need to get your website redesigned.

301 / 302 Redirects
Redirects are directives given to the browser to send users who request an old web address to new web address without them realising. To ensure that users don’t land on a page that no longer exists, you need to add a 301 redirect.

For example, a user requests:

https://mysite.com/products/my-ace-product
but you have moved the page to
https://mysite.com/my-ace-product

The redirect catches the request and sends your visitor to the new page without issuing a 404 not found page.

404 error
A 404 is an error message displayed by a browser when a web address cannot be found. A few 404s don’t harm your site but too many can annoy your visitors and cost you leads and sales.

Analytics

Web Analytics
Analytics is a broad term for software that tracks visits to your website. You Must have some form of analytics installed to effectively monitor your site’s performance. The most popular web analytics is Google Analytics.

Search Console / Webmaster Tools
If you want to promote your website you should use a set of free Webmaster tools.
Google’s version is called Search Console and Bing’s is called Bing Webmaster tools.

These tools can gather information about queries to your site. Request that the site is crawled and indexed, highlight SEO shortcomings and more.

Google Tag Manager (GTM)
Tag manager is Google’s latest way to simplify the addition of tracking of code to websites.
Instead of adding lots of disparate pieces of code such as analytics, search console meta tag, bing webmaster tools meta tag, facebook pixel, twitter pixel, Pinterest meta tag. You can now just add the Google Tag manager container code to your site. GTM does the rest.

Crawl
A Crawl is when SEO companies use software to check the content and performance level of your website. The software is called a ‘spider’ or bot.

Spiders / Bots
A bot is a computer program that visits websites and gathers the code behind them, to help other companies create a database of information eg: Google, Bing or SEO Software companies.

Crawl Budget
This is nothing to do with money. Search engine bots have to crawl the entire web, it’s a massive job. In simple terms, Crawl budget is how many of your pages a bot will /can crawl.
Ideally, the simpler, and most logical sites are the best crawled. Sites with thousands of pages, duplications, faceted navigation may see that not all their pages are being crawled and indexed.

For more details on this see Google Webmasters Explanation on Crawl Budget.

Index
An index is a database of Web pages and their content.

If your SEO team say they will Index the page/site they mean they will crawl the site/page in order to add it to a search engine index. Indexed Pages are simply pages on a site which have been indexed.

Sitemap
There are two kinds of sitemaps.

HTML Sitemap
This is just a normal webpage on your site that contains a link to all the pages included on your site. It is easy to read for both human visitors and bots.

XML Sitemap
Your XML Sitemap is built for web crawlers, or search engine bots. It provides an up to date list of all the pages on your site so that the crawlers can visit every link (or as many as they can) and add them to the search engine listings.

Robots.txt. Robots File
The robots file is a text file that lives on your server, it tells bots which pages to index and which pages to ignore.

Blog
A Blog is a piece of software that can stand alone or as a wider part of a website that serves a set of news articles. Alternatively, it can work as a knowledge base about your specific products or service.

Blog Posts
Individual articles that reside within the structure of the blog.

Plugins
Small pieces of software that are added to your existing blog to enhance or extend its capabilities

That’s quite enough jargon for one read, but there’s more, lot’s more.  If you found this article useful, please don’t forget to share on Social Media.

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Phil Gregory

Phil is the founder of Peak District SEO. He helps businesses make more money. Using traditional Search engine Optimisation (SEO), Social Media, and paid advertising (PPC). Phil loves Real Ale & Fell Running.