Google Rankings Dropped? Learn How to Fight Back: Phil Gregory – Peak District SEO.
If you own a website the chances are at one time or another you’ll have seen your web rankings dropped for certain keywords or key phrases. Don’t panic, this can happen for a number of reasons. You may have had a penalty – or it may be competitors have simply overtaken you. Here’s how to fight back and ensure that your listings rise back up the SERPS.
One of the many questions we get asked on a regular basis is:
“What Can I Do If My Google Rankings Dropped”?
The answer to this question is many pronged.
Did You Make Major Changes To Your Website?
If you made major changes to your website and then noticed that your rankings dropped. You need to evaluate those changes, to see what may have caused the drop.
Perhaps the new version of the site has poor page load speed, or perhaps the navigation has changed completely? If you changed the URLs, have you implemented a set of redirects to send traffic to the correct pages?
Be sure to check Google Search console Google Search Console to find out the things that are not in your favour. Simply go to Crawl section, Crawl Errors. the reports will give you an indication of what is the reason behind any sudden SEO ranking drop after making changes to your site.
Monitor The Competition
If you are trying to rank on page 1, it’s fair to expect that your competitors also have the same objective. When your rankings go up, someone elses’ are dropping. So it’s unlikely, in the never-ending contest, that you will have everything your own way.
You can experience a sudden drop in SEO traffic if some of your web pages have gone down in SERPs for specific keywords. It’s highly likely that your nearest competitors have an active SEO campaign trying to outmanoeuvre you.
Loss of Quality Backlinks
Sites gain authority in the eyes of Search engines when they acquire high-quality links from other sites. Search engines see such backlinks as an endorsement of quality content. Needless to say that the loss of such backlinks can hurt your current search engine rankings which and lead to sudden SEO traffic drops.
Your SEO agency will monitor your backlink profile by using specialist tools Yto monitor your backlinks. When they find lost backlinks they can take steps to try to get it back, in order to bring your position in SERPs back.
Search Engine Penalties
Violating the Googles policies engine policies when optimising your website, can cause a big penalty to make your site disappear from the rankings.
Which will definitely bring with it a huge traffic drop. Check Google search console to see if you have been penalised by an algorithm change or with a Manual Action which is a penalty applied by the Google staff for violating their best practice.
Manual actions are actually reasonably easy to reverse, so long as you take the appropriate action and fix the issue. the longer they remain in place the more it will hurt your website though.
Action Site Audit issues To Improve Your Web Rankings
It’s really prudent to get a full website audit. If you cannot do this in-house, hire an SEO agency or SEO freelancer to do it for you. The results of the SEO audit should reveal the general health of your website. When you look at the report that the SEO agency has produced it should highlight any urgent work will need to be carried out to help make your site rank higher.
Whilst these factors do not necessarily guarantee that your website will rank well in the search results, what they will do is ensure that your website is in the best health that it can be. You want your website to be truly competitive but for it to be competitive it has to be in good health. You can’t ignore errors and keep letting them build up. That can be a recipe for disaster.
The next thing to do is to check to see if Google and the other search engines have rolled out any large algorithm changes. If you discover that there has been an algorithm change trying to find out as much about that change as possible. It might be the case that your site has become affected because of poor quality content. Every now and then Google reviews its rules on the standard of content. Or it might simply be that Google considers your backlinks to be spammy (low quality). If this is the case, then you will need to take action. But it can be hard to understand where to start to get this fixed, Again this is where you would speak to an SEO agency to get advice and get pointed in the right direction.
Review Your Content To Get better Rankings
It’s important to remember that in 2018 there are more and more companies trying to compete for attention from users than at any other time. Therefore to guarantee first-page places you have to be on top of your game.
You have to be working hard, You have to be aware of what your competitors are doing. You have to be planning your strategy so that your content beats theirs and is providing more value to your potential customers.
It’s prudent to review all content on your site. The easiest way to do this is to take a look at your sitemap. Are there redundant pages? If so let’s get rid of them. Perhaps some pages can be merged?
The sitemap will show all the pages on your website. If you haven’t got a sitemap yet, You should talk to us, we can get one set up for you.
Running a review of the sitemap gives us an indication of all the pages on the site. When you couple the sitemap with the information that comes out of Google Analytics, we can tell which pages are popular and which ones are not engaging your customers your customers.
If your customers are not engaging with your content, this is a good indication that you are not serving them with the information they are looking for. This can lead to a high bounce rate and search engines will see this as a negative signal, which can harm your web rankings.
Build a Content Calendar To Earn Rankings For New Terms
When you work with Peak District SEO We will help you build a content calendar. Building a content calendar helps you to get organised in terms of writing new content for your website. This will enable you to publish the content that your customers are looking for.
the most honest way to Improve your search rankings is to ensure that you are providing useful information for your customers. This will be seen by search engines as engaging content and it is more likely to generate social signals and backlinks.
Without new content, your website will experience drop after drop down the search engine results pages.
Google Seach Console & Analytics To Get Answers
Google Search Console provides information about user queries on Google and that your site shows up for. It’s really important that you understand what sort of queries your site is actually showing up for. You can easily connect your Google Analytics to your Search Console and pull the search query information through for analysis.
Don’t forget that as well as yourself, Your competitors will also be employing this technique. Everyone is competing for the attention of the customer.
Avoiding a ranking drop is not truly possible, because we don’t have any control over the rules Google sets or on what level of work and investment your competitors make. This is why you can’t afford to “set and forget”. This is why you need to use an ongoing Organic SEO expert
How Good Content Helps Reduce Ranking Drops
It is not enough to just write the basic information about the product or service that you sell. Instead, your time would be better spent working to a more comprehensive strategy. Think about how you can make your site the best in its niche.
- Keyword Reviews
Think of all the keywords that relate to your product, then look again at that list of keywords to see how can you expand it. How might someone ask the questions differently? Think of synonyms try to use all of these ideas in the page content? Your SEO professional can take your keyword list and identify which words are going to be the most profitable for you to work with. Using these words and phrases in your copy will make your pages and articles more relevant to user searches on Google & Bing.
- Adding Value
Pages should have good images, not only should they illustrate your pages, they should be well optimised too. See our Images checklist for more info.
- Create Downloadable Resources.
Creating downloadable files such as whitepapers, or how to sheets and infographics give your customers a reason to stay on site and come back for more.
- Link to Relevant Websites
Link to useful and relevant sites that will help your customers gain knowledge, and see your accreditations. It’s good to link to relevant sites.
- Regular Ranking Checks
Check the rankings regularly. If the general trend of your standings is going up you know you’re doing the right thing. Some keywords will have climbed and some rankings dropped.
- Don’t obsess about every keyword position
A word of caution, don’t be fooled, rankings can be a vanity metric. Try not to fly into a panic or a rage when you notice that some keyword rankings dropped a couple of places.
I have seen sites with many, many numbers one rankings and yet they still were not getting the best enquiries that they could be. You really want qualified traffic, not just tyre kickers. So ranking #1 for every term may not always serve your business as well as ranking for just a few words that attract your perfect customer.
Monitoring your site is the best way to ensure that your rankings do not drop dramatically. If your team are not skilled SEOs you need to hire an SEO company to do this on your behalf.
Do not obsess over rankings, instead focus on giving customers what they actually need, this will lead to a higher conversion rate and more revenue for your business.