Adwords / Google Ads

Adwords or Google Ads as it’s now known as one of the quickest and best ways to grow the online visibility of your company.  Goole ads is a form of PPC (Pay Per Click) advertising which works hand in hand with SEO.

What is Adwords and How Does It Work?

Google AdsGoogle Ads, AKA Google AdWords, is Google’s advertising platform. Advertisers (That’s you)  bid on certain keywords to ensure their clickable ads appear in Google’s search results. When an ad is clicked a cost is incurred. This is how Google makes money from its Ads platform.

The Advertising business sets a budget for advertising and they only pay when people click on the ads. The ad service is largely focused on choosing keywords to target.

Is Google Adwords Free?

Ah, we love this question. Yes and No is the answer.
The Google Ads (AdWords) platform is free to use. All you need do is set up an account.

If your ads are clicked, you’ll pay Google either a monthly fee or when your budget cap is reached.  Costs per click vary and can go up and down based on seasonality or trends and demand.

If you use a third party to run your ads, you also have to pay their fee. It may be that there is no additional cost to pay if you pay a monthly marketing retainer.

Finally, there are some Google tools that you have to pay for but they are targeting companies with very large budgets. Search Ads 360, Display & Video Ads 360 etc. where advertisers will pay a fee based on their total spend in a set period.

Do Google Ads Really Work?

If you need to grow your visibility quickly whilst your brand and website gets established, Yes, they work.

If you want to plug a gap in the market where you don’t appear in the search engines, yes they work.

If you want to increase the chances of sales and leads via the web, yes they work.