Google Rankings Dropped? Learn How to Fight Back

Google Rankings Dropped

Google Rankings Dropped? Learn How to Fight Back: Phil Gregory – Peak District SEO.

If you own a website the chances are at one time or another you’ll have seen your web rankings dropped for certain keywords or key phrases. Don’t panic, this can happen for a number of reasons. You may have had a penalty – or it may be competitors have simply overtaken you. Here’s how to fight back and ensure that your listings rise back up the SERPS.

One of the many questions we get asked on a regular basis is:

“What Can I Do If My Google Rankings Dropped”?

Google Rankings Dropped
The answer to this question is many pronged.

Firstly….

Did You Make Major Changes To Your Website?

If you made major changes to your website and then noticed that your rankings dropped. You need to evaluate those changes, to see what may have caused the drop.

Perhaps the new version of the site has poor page load speed, or perhaps the navigation has changed completely?  If you changed the URLs, have you implemented a set of redirects to send traffic to the correct pages?

Be sure to check Google Search console Google Search Console to find out the things that are not in your favour. Simply go to Crawl section, Crawl Errors. the reports will give you an indication of what is the reason behind any sudden SEO ranking drop after making changes to your site.

add redirects

Monitor The Competition

If you are trying to rank on page 1, it’s fair to expect that your competitors also have the same objective. When your rankings go up, someone elses’ are dropping. So it’s unlikely, in the never-ending contest, that you will have everything your own way.

You can experience a sudden drop in SEO traffic if some of your web pages have gone down in SERPs for specific keywords. It’s highly likely that your nearest competitors have an active SEO campaign trying to outmanoeuvre you.

monitor the competition

Loss of Quality Backlinks

Sites gain authority in the eyes of Search engines when they acquire high-quality links from other sites.  Search engines see such backlinks as an endorsement of quality content. Needless to say that the loss of such backlinks can hurt your current search engine rankings which and lead to sudden SEO traffic drops.

Your SEO agency will monitor your backlink profile by using specialist tools Yto monitor your backlinks.  When they find lost backlinks they can take steps to try to get it back,  in order to bring your position in SERPs back.

Search Engine Penalties

Violating the Googles policies engine policies when optimising your website, can cause a big penalty to make your site disappear from the rankings.

Which will definitely bring with it a huge traffic drop.  Check Google search console to see if you have been penalised by an algorithm change or with a Manual Action which is a penalty applied by the Google staff for violating their best practice.

Manual actions are actually reasonably easy to reverse, so long as you take the appropriate action and fix the issue.  the longer they remain in place the more it will hurt your website though.algorithm updates

Action Site Audit issues To Improve Your Web Rankings

It’s really prudent to get a full website audit.  If you cannot do this in-house, hire an SEO agency or SEO freelancer to do it for you. The results of the SEO audit should reveal the general health of your website. When you look at the report that the SEO agency has produced it should highlight any urgent work will need to be carried out to help make your site rank higher.

Most of the problems the report will highlight are likely to be such factors as website speed, The use of CSS and JavaScript on the page, The use of Words and images on the page. As well as basic SEO like making sure all your pages have proper titles, proper meta descriptions, making sure that the titles and meta descriptions are the right lengths, Making sure that you use the proper headers throughout the page and a number of other factors.

Whilst these factors do not necessarily guarantee that your website will rank well in the search results, what they will do is ensure that your website is in the best health that it can be. You want your website to be truly competitive but for it to be competitive it has to be in good health. You can’t ignore errors and keep letting them build up. That can be a recipe for disaster.

The next thing to do is to check to see if Google and the other search engines have rolled out any large algorithm changes. If you discover that there has been an algorithm change trying to find out as much about that change as possible. It might be the case that your site has become affected because of poor quality content. Every now and then Google reviews its rules on the standard of content. Or it might simply be that Google considers your backlinks to be spammy (low quality).  If this is the case, then you will need to take action. But it can be hard to understand where to start to get this fixed, Again this is where you would speak to an SEO agency to get advice and get pointed in the right direction.

Review Your Content To Get better Rankings

It’s important to remember that in 2018 there are more and more companies trying to compete for attention from users than at any other time. Therefore to guarantee first-page places you have to be on top of your game.
You have to be working hard, You have to be aware of what your competitors are doing. You have to be planning your strategy so that your content beats theirs and is providing more value to your potential customers.

Sitemaps
It’s prudent to review all content on your site. The easiest way to do this is to take a look at your sitemap. Are there redundant pages? If so let’s get rid of them. Perhaps some pages can be merged?

The sitemap will show all the pages on your website. If you haven’t got a sitemap yet, You should talk to us, we can get one set up for you.

Running a review of the sitemap gives us an indication of all the pages on the site. When you couple the sitemap with the information that comes out of Google Analytics, we can tell which pages are popular and which ones are not engaging your customers your customers.

If your customers are not engaging with your content, this is a good indication that you are not serving them with the information they are looking for. This can lead to a high bounce rate and search engines will see this as a negative signal, which can harm your web rankings.

Build a Content Calendar To Earn Rankings For New Terms

When you work with Peak District SEO We will help you build a content calendar. Building a content calendar helps you to get organised in terms of writing new content for your website. This will enable you to publish the content that your customers are looking for.

the most honest way to Improve your search rankings is to ensure that you are providing useful information for your customers. This will be seen by search engines as engaging content and it is more likely to generate social signals and backlinks.

Without new content, your website will experience drop after drop down the search engine results pages.Schedule content

Google Seach Console & Analytics To Get Answers

Google Search Console provides information about user queries on Google and that your site shows up for. It’s really important that you understand what sort of queries your site is actually showing up for. You can easily connect your Google Analytics to your Search Console and pull the search query information through for analysis.

Don’t forget that as well as yourself, Your competitors will also be employing this technique. Everyone is competing for the attention of the customer.

Avoiding a ranking drop is not truly possible, because we don’t have any control over the rules Google sets or on what level of work and investment your competitors make. This is why you can’t afford to “set and forget”. This is why you need to use an ongoing Organic SEO expert

How Good Content Helps Reduce Ranking Drops

It is not enough to just write the basic information about the product or service that you sell. Instead, your time would be better spent working to a more comprehensive strategy. Think about how you can make your site the best in its niche.

  • Keyword Reviews
    Think of all the keywords that relate to your product,  then look again at that list of keywords to see how can you expand it. How might someone ask the questions differently?  Think of synonyms try to use all of these ideas in the page content?  Your SEO professional can take your keyword list and identify which words are going to be the most profitable for you to work with.  Using these words and phrases in your copy will make your pages and articles more relevant to user searches on Google & Bing.
  • Adding Value
    Pages should have good images, not only should they illustrate your pages, they should be well optimised too. See our Images checklist for more info.
  • Create Downloadable Resources.
    Creating downloadable files such as whitepapers, or how to sheets and infographics give your customers a reason to stay on site and come back for more.
  • Link to Relevant Websites
    Link to useful and relevant sites that will help your customers gain knowledge, and see your accreditations. It’s good to link to relevant sites.
  • Regular Ranking Checks
    Check the rankings regularly.  If the general trend of your standings is going up you know you’re doing the right thing. Some keywords will have climbed and some rankings dropped.
  • Don’t obsess about every keyword position
    A word of caution, don’t be fooled,  rankings can be a vanity metric.  Try not to fly into a panic or a rage when you notice that some keyword rankings dropped a couple of places.

I have seen sites with many, many numbers one rankings and yet they still were not getting the best enquiries that they could be.  You really want qualified traffic, not just tyre kickers.  So ranking #1 for every term may not always serve your business as well as ranking for just a few words that attract your perfect customer.

In Conclusion

Monitoring your site is the best way to ensure that your rankings do not drop dramatically.  If your team are not skilled SEOs you need to hire an SEO company to do this on your behalf.

Do not obsess over rankings, instead focus on giving customers what they actually need, this will lead to a higher conversion rate and more revenue for your business.

In Conversation with Kaye Booth of SocialMyna

Kaye Booth - social media training

KayeBooth – MD of  SocialMyna – Social Media Training & Management & Consultancy.

Kaye Booth - social media trainingKaye Booth is a Derbyshire businesswoman who left her old job to set up her own social media training and management company.

We’ve been following the progress of her company SocialMyna, for a few years, and decided she’d be a great subject for an interview on the Peak District SEO blog.
Interview below.

Kaye, can you tell us a little about how you came to launch SocialMyna,  and what motivated you to do that?

A number of factors led me to launch SocialMyna back in 2011, a run of unsatisfying employed roles and a long-held desire to be self-employed with a successful business.

I began by working from home, like many startups, it was a case of utilising the back bedroom.  I did that for about 18 months and at the time I didn’t really enjoy it.  The set up wasn’t quite right and there we too many distractions.

I took up a then shared office in the Belper Business Centre. We shared with a web design company and after a year we moved to our own offices had for 3 years. Now we have modernised again coming full circle.  Today I work from home again, it’s more flexible and I have the experience of setting up a proper working environment at home, where we can easily travel out to clients to deliver training.

How old were you at the time of launch and do you think there were any benefits/pitfalls of doing it when you did?

Asking a woman her age, how very dare you! (joking)  I was 47 years young. For me it was the perfect time to launch my business, I feel that the
life experience gained up to that time served me well. The hardest part was the self-doubt that new business owners feel about whether they are professional enough.  Also as the boss of your own company you have to learn to work smarter, and not be a  “busy fool”, The work you do has to add real value to the business, as opposed to just marking time for the sake of revenue generation.

Did you seek any financing to launch the business?

I had no financial backing and this was actually important to me personally as I wanted to be successful and independent.  I had saved up enough money to give myself a buffer whilst getting started.  Initially, I didn’t need a huge outlay, but as any business owner will tell you, it was hard at first.

Was it difficult to launch a Social media business, given that many businesses in Derbyshire are rural? 

No not at all, it did take time to gain trust and build our community but the nature of social media means that I could approach anyone, anywhere.

Most of our work comes in via referral, which shows that we are doing a good job.  Luckily that meant that we don’t have to spend huge sums of money on advertising as our good reputation brings in the work. Transparency is key for building trust and retaining customers.  If you can demonstrate that your services are value for money, then your customers will stay and happily recommend you.

Tell us about your first client, (they can remain anonymous) and how did you land them…any other details?

Hard to remember, but our first contract client if I can recount their story is actually still a managed profile client today.

They enquired about social media training via LinkedIn and after an email response plus an impromptu cold call,  simply because I was in the area they signed SocialMyna up to deliver a group training session for their MD and Sales Team.

Within a month of the training, they decided that to have a dedicated social media team who were remote was the way forward and we took over their content creation and delivery with immediate effect.

What do you love about your work? Why…what motivates you, do you have any exciting plans for the future? 

I love the flexibility that my work gives me, and since growing my team of ‘Chicks’  with their support,  I am able to choose how, when and where I work.

Motivation comes in many forms, client satisfaction and word of mouth recommendation make me strive to deliver a service which exceeds expectations. A supportive team motivates me to encourage their personal growth and the future looks very bright as we continue to evolve and grow as a company.

How has social media training changed since you started working in the industry and what are the big challenges that you face in 2018?

The spotlight is really on social media compared to when we set up SocialMyna back in 2011, with high profile press representation it’s important that we encourage clients to represent their businesses in a positive light.

Educating our clients about social media promotion is an important part of our daily work, platforms change and evolve so quickly these days that we need to keep an eye on these changes so that we can be at the forefront of all the new social media innovations.

What do you think is the best innovation in your sector, how has it helped or hindered your business?

The pace of change online is hard to keep up with.  Platforms are constantly changing and evolving and our team has to keep up with that.  We have regular online meetings to share knowledge and keep each other in the loop with regard to platform changes and new features on the various social channels.

How has collaboration with other digitals helped your business to grow?

When collaborated with the web designer form, through online networking, this gave me the confidence to know that we could offer e more complete and supported service and add that extra layer of support if needed. These days we regularly work with videographers and photographers, and SEO’s of course.

If you could give one piece of advice to anyone starting a digital services company in 2018, what would it be?

Just to be honest and transparent, represent your business in a true light and be ready to evolve and grow to ensure that you are recognised as a responsible and trustworthy business.  The killer things to watch for is that you stay humble, take it slowly and assess as you go.  It’s too easy to get carried away with growth whilst forgetting to nurture your existing customers.

Related Links
SocialMyna Website
SocialMyna Facebook
SocialMyna Twitter
SocialMyna Insta

It’s easy to link to this article

Just copy and paste the code below into your own website.

<a href="https://peakdistrictseo.co.uk/kaye-booth-socialmyna">Kay Booth- Social Myna Interview</a>

3 Ways to Use Onsite Search Data to Boost Conversion Rates

on site search

Onsite Search Improves Conversion Rates: – Phil Gregory

Implementing on-site search on your website will literally be the gift that keeps on giving.   Looking at site search data one of the easiest ways to gauge what your customers/visitors are actually looking for on your website.  this will allow you to better react and make key marketing decisions that will help your customers and your bottom line.

Correctly implemented and configured, web CMS platforms and Google Analytics can record customer searches.  These days website platforms such as WordPress and Magento have some kind of internal Site search tracking built in. If your platform doesn’t, then there are usually lot’s of extensions or plugins that will add or enhance the ability to monitor what users search for.

Why Internal Site Search Data Is Important

Learning what people search gives you key insight into:

  • What your customers want.
  • Which content customers find hard to find
  • What your customers describe the product they seek.
  • How many people use search, and why.
  • Searcher types

Let’s split the searchers into 3 core searcher types and therefore different ways to deal with improving the customer journey for each

Default Tendency- AKA Lazy Search Monkeys


Some customers just use search as their first option. They often perform broad term searches such as ‘dresses’ or  ‘men’s shoes’ etc.

There is a good chance that they are searching for something which is probably already well signposted via the main website navigation. They just choose to search.

The Well Informed Shopper

Most people don’t even notice product codes. However, Anyone who works in retail or ecommerce knows that product codes are a fantastic way to identify EXACTLY the product you seek.

Many websites have product codes, MPNs (Manufacturer Part number), barcodes or a unique code which the user might come to the site with. Especially with popular products, the EAN (International / European Article Number) is a great way to get fast product price comparisons across channels and find the best deal.

Novice Searcher & Frustrated Users

These people are the ones where your business is most at risk of losing the conversion. If users can’t find what they are looking for via the navigation, they often turn to search.

We’ve all done it right? You know what you want, you cant find an obvious place in the navigation, the navigation is poor, the website is cluttered and you can’t be bothered to try and seek it out.

NB: These customers offer a golden opportunity. Check their searches and improve your website based on their data.

Default Tendency Searches

Some customers who use search as their first action when visiting a site can be annoying for you, because they are ignoring and bypassing your site layout, and asking a question without looking. Are you prepared for this?

Actions to take
Look at the list of search terms, where a search term is broad, make sure that you redirect that term to hit a relevant category landing page. This way users will arrive at a more relevant page, helping them to narrow their search.

Product Code Searches

Some customers, particularly tradespeople, may search by product codes. Other users may have simply researched the product and are seeking just that, they may search in this way because they are single-minded and efficient types.

Actions to take
Try to segment these users after checkout. Later you could email them, ask them to complete a questionnaire and offer a discount on upcoming purchases for completing it. This will help you to learn more about why they search this way.

Novice & Frustrated Searches

If people can’t find what they are looking for quickly, there could be an issue with your navigation menus. Ask yourself:

  • Is the navigation clear and simple?
  • Are the products in the correct categories?

We often see products that are not even in a category, or they have been placed in the wrong category by accident.

Actions to take
It’s worth checking the search terms and making sure that matching products are located in the correct category.

Make sure that your navigation is simple to follow.  Less is often more. You want your navigation to be clear and obvious. Try to avoid duplication in your menu/nav bar as this leads to customer confusion.

In conclusion
Our research shows that taking action on the issues mentioned above have shown an uplift in conversions from 50 to 100%.

It’s easy to ignore internal search data, Many companies don’t even track it. Yet it really does offer you some low hanging fruit in terms of understanding user behaviour data.

Want to know more?

Email us or fill out the form on the right >>

ecommerce seo expert

ecommerce seo experts

Is your business looking for an ecommerce seo expert?

If so then why not talk to us?  Peak District SEO have plenty of experience of working on Multi-Million Pound eCommerce Websites.

Regardless of what platform your ecommerce website runs on, we can help. The majority of our experience lies with Magento, Shopify, Opencart and WooCommerce but we have worked an almost all the major ecommerce platforms and evaluate all work thoroughly before sending out quotes.

If you want to know more about what might be holding your ecommerce website back, get in touch.

Let us Check Your Site For Errors.

Get in Touch


How is Ecommerce SEO Different To Normal SEO?

Well truthfully, it isn’t.

Ecommerce SEO still requires a mix of technical SEO, On page, off page SEO, some social media and maybe some paid marketing. Most of all it requires a whole heap of patience and hard work.

“It’s no good paying for a couple of months work and expecting your sales to skyrocket. “

It’s no good paying for a couple of months work and expecting your sales to skyrocket.  I mean, that could happen, but it’s likely to take a lot more work than that.

ecommerce SEO takes time because usually ecommerce sites have a lot more pages than the average brochure website.  There are informational pages, Category pages and product pages, lots and lots of product pages.

Hire an affordable ecommerce seo expert

Price is always relative, but we have fixed rates. We don’t adjust the price up if we think you have money in the bank. We always offer a choice of work packages based on the amount of work that needs doing.

Nevertheless, you’ll find that Peak District SEO offer affordable rates for SEO and PPC that will allow your ecommerce business to grow year on year.

Some Common eCommerce SEO Mistakes

Titles and Descriptions
The majority of companies with ecommerce websites will come unstuck at some point.

“We’ve seen businesses start doing their ecommerce merchandising with the best of intentions, fifty products in and they are completely bored”

We’ve seen businesses start doing their ecommerce merchandising with the best of intentions, fifty products in and they are completely bored.  Then they start copy/pasting the same titles and descriptions on every product, you know, “just to save time”, when in fact, they are creating a nightmare for themselves further down the line.

We’ve seen sites with thousands of products that all have the same title and description, just because ‘some bright spark’ decided a plugin that offered a ‘one-click fix’ was the answer to all their problems.  Ignore ‘one click fixes’, ignore claims of ‘automated solutions’, humans understand user intention, humans, understand data, humans write passionate engaging content.

Good titles and descriptions have to be thought about, and they have to be written by hand.

Fix Your Image Size Mistakes

Images make a website right?  How many times have you heard that? Well to some degree, it’s true, but they can also BREAK a website.  All too often we see ecommerce sites with terrible, terrible images.

Your images shouldn’t be too small or too large. They should always be named and labelled well.

Blurry images tend to be a hangover from the days when we all had to over-optimise images because we all had terribly slow internet.  Whilst the UK isn’t known for its lightning internet speeds, it’s certainly good enough to handle decent quality product images on ecommerce websites, so you don’t need to OVER compress images.

*You should still compress your images. Try to remember though that your product images don’t need to have huge physical dimensions.  They just need to be clear and properly illustrate the product.  If your images are too big they just slow the site down and make your pages load too slowly.

Name your images properly and give them an ‘alt tag’ that reflects the product.

Then you’re going to have decent images. Even then, don’t rest on your laurels, keep an eye on the product, has it changed?  Watch what your nearest competitor is doing.  Are they presenting the products in a more engaging way than you?  If so, you need to respond.

Create SEO Friendly URLs

It’s important to create easy to type and easy to remember URLs. Not just for customers but for search engines too.

URLs or web addresses, as many people know them, reflect the location of pages and content within your website. Having simple web addresses will help your site. The longer the URL the harder it is to remember it, the easier it is to make a mistake if typing it.

URLS reflect the structure of your website. It’s really important to plan the website before building it. We can always tell the sites that haven’t been well planned because their URL structures are poorly put together.

Here are some examples and variations of poor URLS

1) mygreatsite.com/products/shirts/greyshirts/mens/large/flanellet-greyshirt123
2) mygreatsite.com/Products/Shirts/Mens/Large/Grey/greyshirt123
3) mygreatsite.com/products/shirts/mens/calvin_klein/grey/grey_shirt_123

Example 1:
mygreatsite.com/products/shirts/greyshirts/mens large/flanellet-greyshirt123

This URL is just too long. Whilst it does reflect where the shirt is located and what the product is, it could be presented better. We don’t need the colour, or size in the URL and the product name could be more appealing.

Example 2:
mygreatsite.com/Products/Shirts/Mens/Large/Grey/greyshirt123

This URL uses capital letters. It’s not the end of the world, but it can lead to mistakes when you are sharing the links, or if people are typing the links by hand. If someone uses lowercase instead of uppercase, the link will break and the user will see a 404. Keep URL all lowercase.

Example 3: mygreatsite.com/products/shirts/mens/calvin_klein/grey/grey_shirt_123

This URL uses underscores. Again, not the end of the world but when the URL is displayed as a link and the link is underlined (depends on the site stylesheet) you can’t see the underscore.  Also when a search engine reads URLs with hyphens, it ignores them, so it will only see calvinklein, which may confuse it. So keep it simple and use hyphens to denote gaps between words.

We see many of these issues when looking at older ecommerce sites.  In 2018 there are plugins and extensions that help your website URLs to be better optimised and present better more user and search engine friendly URLs.

Search engine and user-friendly URL example.
mygreatsite.com/ck-flanelette-grey-fleck

How hard could it be?  Details like the colour and size can be chosen via filters on category pages or options on the product pages.

Of course, we’ve hardly scratched the surface, but there are literally hundreds of things you can do to improve your eCommerce site, here are a few more.  Alternatively, you could speak directly to us about getting your site appraised. It’s completely free, and should help you to make some clear decisions about how to get started.

Got More Questions About Ecommerce SEO?


Building an Email Campaign for LinkedIn

Email Campaign for LinkedIn

Building an Email Campaign for LinkedIn – James Gorski

Email campaigns on LinkedIn are officially known as LinkedIn Sponsored InMail. This article will show you how to build a successful InMail campaign. In doing so, you will learn how to build a framework, develop your content, launch your campaign, and understand some best practices as well as things to avoid when developing your InMail campaign.

The Framework Of Your Email Campaign for LinkedIn

Building the framework of your campaign on LinkedIn is very easy, because LinkedIn shows you a string of prompts that will guide you in building out this framework. In order to access these prompts your first point to access the Campaign Manager on LinkedIn.

From here, you’re going to select the Sponsored InMail option. Continue following these prompts to set up your campaign account. Then, designate a sender for the campaign. You can choose for the sender to be yourself or someone else on your team.

Develop The Content Of Your Campaign

When creating the content for your email, make sure that the content is personal. This can be achieved easily by using %FIRSTNAME% %LAST NAME%. Using this special command will allow you to create a personalized greeting that will feature the recipient’s name.

It is best for the body of your email to have less than 500 characters because data shows that emails of this size have a significantly higher click-through-rate. You may also want to include hyperlinks within your email because this makes your email more interactive, which will increase the chances of engagement.

The body of your email should announce any offers, coupons, giveaways, terms and conditions, etc. Also, make sure to include visual elements within your email. Sponsored InMail is already set up to include a banner image of 300 x 250 pixels. If you don’t include this banner image, an ad from another brand will appear in this space.

Prepare to Launch Your Campaign

Before launching your campaign, you will want to test your campaign within your own InMail mailbox. Once you have approved your campaign through this test, you will choose a target audience using the Campaign Manager. A standard audience size that is considered to be sufficient is usually around 100,000 people.

Lastly, you will want to select a budget using the Campaign Manager. When doing so, Campaign Manager allows you to place a bid. You may want to consider researching best practices for bidding on Campaign Manager to ensure the most cost-efficient results. Once you have set your budget, you will be able to select when you want to launch your campaign. You may choose to select to have it launched right away, or at a later time.

Sponsored InMail Best Practices

Although using InMail email marketing may seem basic, there are various best practices that you can implement in order to ensure the best results for your campaign. First, make sure that your campaign is mobile optimized.

Next, make sure that you choose a sender who is relevant to the content of your email. For instance, if you’re sending an email about technology it’s ideal to have a relevant staff member as the sender, or another person in charge of technology at your company.

Don’t forget to focus on personalization, because a personalized email typically leads to higher conversion rates.

Lastly, while it may seem time-consuming to create a customized visual for the banner image, it’s worth the time to do this. This is because the banner image will help to create brand exposure in a visual way.

Things to Avoid When Creating Your Campaign

  • Don’t be too formal, a conversational tone is best.
  • Don’t be too lengthy.
  • Don’t select someone unqualified as the sender.
  • Don’t have a busy banner image. Instead, select an image that compliments your text.
  • Don’t ignore the mobile aspect of your email marketing experience. The majority of recipients will likely be opening your ad on their smartphones or tablets.
  • Don’t present your content in a way that is spammy.

Want to know more about Social Media Campaigns? Talk to us >>