
In August 2024, we were introduced to a leading UK motorhome and campervan supplier by Leasure Vehicle Marketing agency, Dealer Webs.
Their client faced an uphill battle. Their existing website was hard to navigate and was failing to keep pace with other competitors in the niche. Matt, the MD of Dealerwebs, wanted to bring us in to review and quote for the Google Ads management.
In addition, their old Google Ads strategy was costly and scattered, with countless campaigns, ad groups and hundreds of keywords but lacklustre conversions. A quick overview suggested that the campaign had been created in a way that had become too big to manage efficiently.
Once we stepped in, introduced through our partner, DealerWebs, we rebuilt the entire campaign structure.
Instead of mirroring every product, we focused on what customers actually searched.
The result?
A 198% user surge and a staggering 2,329% rise in key events. By aligning with their team, keeping communication crystal clear, and prioritising profitability, we transformed their ad performance. Ready to see similar results?
| Metric | Result | Indexed Growth |
|---|---|---|
| Users | 198% increase | 100 to 298 |
| Key Events | 2,329% increase | 100 to 2,429 |
| Google Ads Users | 38,310 users | Current period total |
| Key Events | 5,952 key events | Current period total |
Let’s discuss how we can drive your success.
If you have a Google ad campaign that’s just burning money and bringing you nothing, at least get it audited. We can check to see how it’s set up and offer some advice on what to do next.
Get in touch by calling us on 01629 707222 or email on info@peakdistrictseo.co.uk

I’m Phil Gregory, the MD and founder of Peak District SEO.
I’m an SEO & Google Ads Consultant with 28+ years of experience in I.T and helping UK Businesses improve website performance.
I built my first website in 1998, then I discovered the joys of website optimisation and never looked back.
If you want a no-nonsense, no-hard-sell approach and to actually get your website fixed with a solid, affordable, long-term approach, hit the contact button today.
Peak District SEO is a UK-based Digital Marketing Company.
We help businesses make more money, using traditional Search Engine Optimisation (SEO) , Ai Search / GEO and paid advertising (PPC).
Why Peak District SEO?
27+ years of experience.
80+ 5* reviews on Google
Our customers have hundreds of page one and position 1 rankings, and we can prove it.
We’ve helped hundreds of SMEs in the UK
We have numerous articles published across the web discussing SEO.
We regularly publish case studies about the work we’ve done
Customers trust our service – See our reviews on Google, Trustpilot and Facebook
Our customers have hundreds of page one and position 1 rankings and we can prove it.


