Retarget Your Blog Posts: Phil Gregory – July 2017
When you spend a lot of time working on web marketing campaigns, sometimes, it’s good to get a fresh perspective. That’s why I always read a wide range of web marketing articles each week. In fact, It’s part of my daily routine.
A while back, I found a premium article by Rand Fishkin, Of Moz in which he asked:
“What’s the most effective web marketing tactic you’ve seen or used that very few people know about?”
In the article, some of the worlds best SEO professionals were sharing some of their lesser-known tips for marketing. Not every tip is suitable for your business, and some tips are purely budget focused, so you have to pick and choose. Every man and his dog has a few tips that yield great results. Here’s one of mine.
Remarketing your Blog Posts
Marketers, writers, makers, collectors, curators, and photographers, we write. We write a lot of articles. Myself, I’ve written hundreds of articles over tens of different sites, all on a range of topics. Some did well, others hardly got a click.
Any blogger knows this pain, having spent time finding just the right words and just the right images, maybe even creating graphics, collecting relevant links and putting together all that great information to wow and engage your audience. You publish with high expectation, hoping for a flood of comments, a surge of mentions on social media, but nothing much happens. Deflated, you let it die.
Your article just sits there on your blog and you pray that someone might stumble across it. They may not! So how do you get people to come and read it? You remarket it.
If your website/blog is fairly new and you are not yet ranking well for your targeted phrases, your articles can just disappear. There are around 2 million blog posts written every single day. So if your’s isn’t hitting the mark or you posted it at the wrong time of day, it simply won’t have the desired impact.
When I write an article, I share the link on Facebook, Twitter and Google Plus often using the scheduling features to deliver the article to the relevant audience at key times. Then a few hours later, I will share the link again, with a slightly different title.
It’s ok to share things multiple times, just let people know it’s a repost. That way, the audience who do follow you, don’t waste their time visiting the article twice.
When’s The Best Time For Remarketing?
Remember, the likelihood that all of your audience will see your blog posts, tweets, Facebook posts, or G+ posts the first time is unlikely. So, you have to give your audience as much opportunity to see the article as possible.
Choose the optimum time to do your marketing by taking looking at your Google Analytics stats. Analytics will reveal to you when your audience is online and when they look at your blog/website. Find the optimum times and market accordingly.
If you don’t have Google Analytics set up on your website, get in touch, we can set that up.
Schedule Your Social Media & Blog Posts
If you use a platform such as WordPress, Drupal, or Magento, there are lots of 3rd party extension that you can add to your website to increase its capabilities. They are commonly known as plugins.
Statistics show that keeping your audience engaged, builds trust. Once you have trust visitors are more likely to convert into leads or customers. Remember, your aim is to get them to sign up for the newsletter or to buy that product.
Bloggers have found new ways of keeping people on their site for longer. Search around for plugins that highlight other related posts that you have written. This will help present users with more information that appeals to them. You need to feed them with articles that will engage them and later lead to conversions.
Users often use plugins such as:
YARPP (Yet another Related Posts Plugin). This plugin will show text links or image thumbnails of other posts that are similar to the one your visitor is currently reading.
Mashshare Share Buttons. We’ve all seen the buttons on websites that allow you to share a post on social media, there are hundreds to choose from and some are better than others. I found Mashshare buttons recently, and now I’m recommending them to you. These buttons emulate the social buttons on the popular blog, Mashable. They look professional, and they do the job nicely. Hopefully, your fans will share whenever they like your work.
Revive Old Post. This plugin will automatically pick an old post to share on your social networks. This is great for hitting new followers with content that they might have missed before, also it helps with scheduling posts, so you don’t always have to worry about what your next social post is.
If you use Blogger, then try ‘Related Posts Widget for Google Blogger’ – v2 or if you use the TypePad platform then there is ‘Link Within’. All these plugins and widgets help you to recycle content that otherwise might not get a view, especially if it has dropped down the search engine results pages.
Benefits of Remarketing Your Blog
Over time, you can build up large numbers of social shares by remarketing your old blog posts. This keeps you visible to your audience, great when you’re suffering from writer’s block.
Try to do “Time Machine” posts, repost articles from previous months and years. They can still be interesting to a portion of your audience, just remember to check over them and rework if necessary make sure they are still relevant. Eg: Seasonal posts, family posts etc.
This technique the same effect as the ‘Related Posts’ plugins, but for people who haven’t arrived at your website yet.
One last thing…
Use your Mailing List
Use your mailing list, You do have a mailing list don’t you? Good, use it then! Just because you wrote a bunch of posts last month, doesn’t mean that those posts had the maximum exposure that they could have had.
Take the opportunity to reach out to your subscribers and remind them about all the great content that is available for them. To make an analogy remarketing is a bit like Mothers Day,
“Sometimes people need to be reminded that you love them”.
- Do you have questions about remarketing?
- Do you want to make more of your Blog/website?
- Need help harnessing Social Media and improving your customer
- Need help setting up a mailing list to reach out to potential customers?
Contact Peak District SEO Today.
Are you re-marketing, How do you do yours? leave a comment below and let us know.