Why Derbyshire Needs SEO

Derbyshire Needs SEO

Why Derbyshire Needs SEO: Phil Gregory – Peak District SEO

Over the last year and a half, I have seen so many more websites than I initially expected.  I know from a few conversations with colleagues that there is more SEO work out there than many people initially think.  In fact, there is so much out there it’s actually unbelievable. It’s ridiculously unquantifiable.

Derbyshire needs SEO because, as a very rural county, tech isn’t the biggest industry.  Subsequently, there is still a shortage of experienced providers.

Something that seems absolutely obvious to me is, that there are some great Web design companies and web developers out there.  However,  the work is so siloed that most of them are at best skimping on SEO and at worst ignoring it completely.

Why Web designers/developers don’t do SEO

The reason web designers/developers don’t do SEO is the same reason I don’t do web design. It’s best to focus on your core service.

I can code a little bit, I’m pretty good on Photoshop too, but I’m not Awesome!  when I set this business up I knew from previous work I’ve done over the years that the best results come from focusing on what you do best, rather than delivering patchy results on something you have a limited grasp of.

Why Hire An SEO?

So why hire an SEO I hear you cry, why not just find a company who offers a full service? Well, you can, if you can find one that offers the full service within your budget.

The only issue you’ll face is making sure that whoever is doing the SEO has enough experience and can show actual results otherwise you’ll be paying a premium for someone in a Web design company to do SEO for you. And you’ve come full circle.

Experts are Good
Sure it can be a pain to hire a whole bunch of people to work on your project.  However, Isn’t it best to take your time and choose the right person for each task?

  • Choose good Designers / Developers
  • Choose a good copywriter
  • Choose a good SEO / PPC

Get these people in a room together and get them working together.
When each one of these people is hired by you, they are not just going through the motions of their 9-5 job, they are working for their livelihood and their own reputation. they will all want to do a good job and deliver a quality piece of work because they all have a long-term investment in the project.

Why Derbyshire Needs SEO

Derbyshire needs SEO because the East Midlands is rising in prosperity, and with prosperity comes investment.  As more and more towns in Derbyshire get better broadband, the business possibilities increase.

Companies who, up until a few years ago were investing heavily in print advertising are switching to the web because they know each one of their customers has a computer in their pocket.

Of course, I have a vested interest to say this, but I’d strongly urge any company who sells online or who seeks high volume leads to be looking closely at their website.  Is it delivering what you’d hoped?

As your competitors get online, now is the time to forge ahead, or risk being left in their wake.

Speak to me about SEO services and how I can help your online business generate more leads and sales.

Need Proof?

 

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Phil Gregory

Phil is the founder of Peak District SEO. He helps businesses make more money. Using traditional Search engine Optimisation (SEO), Social Media, and paid advertising (PPC). Phil loves Real Ale & Fell Running.

Questions To An SEO Company After A Year In Business – Peak District SEO

1 year as an seo company

The time has arrived, Peak District SEO Just hit its one year anniversary. It’s been a wild ride with both highs and lows as one might expect for a start-up SEO company.

I promised the followers of Peak District SEO that I would answer their questions via a blog and social media video.

This article will try to answersome questions about SEO and also about our first year in business.

I used social media to call for questions from people who follow our accounts on LinkedIn, Twitter, Facebook, and Instagram.

Questions to an SEO Company…

 

Will Asks:
“What does Google’s latest core algorithm change mean for sites and their content?”

Well, to answer that question well I think I actually need more time.  The latest Google algorithm updates the speed update and it’s not been out long enough to form any serious conclusions.

Google is planning to move the entire ranking factors from desktop computers to a mobile-first system. This makes good sense given that more and more people are using mobile devices to search for what they are looking for on Google.

In January 2018, Google announced they would be rolling out the speed update. Google informed us was only going to affect the slowest load being websites on the mobile-first search results.

Towards the end of July, we saw evidence that the speed updates have been deployed, With Webmasters and SCO professionals reporting some changes in the SERP.

Personally, I do not believe the update will cause major problems for the majority of active and well-maintained websites. I think the biggest impact is going to be on sites that have not had any attention for some time.

It is going to be more likely that those sites will not have been built with mobile devices in mind. Therefore the likelihood that they will display poorly on mobile devices is much higher.

If sites are not optimised for mobile they are likely to be ranked lower by Google.

The good news is the majority of my clients have fully mobile friendly website so I’m not expecting to encounter a huge amount of problems. To recap, Websites that can expect major issues are likely to be older sites that are hand built or built on bespoke CMS That do not focus on delivering content to mobile devices such as phones and tablets.

-Stephen Asks:

“In the last few years, I’ve noticed the rise in the use of the verb ‘Shop’ in place of ‘Browse’ or ‘Buy’. Do you think this is for SEO reasons when someone’s looking for a shop that sells a particular item or is language evolving to use this word more?”

I think that this is just an Americanism. The same way that we can now refer to the shopping process of any e-commerce website as the cart.

We do not use the term “shopping cart” in the UK, we call it a basket or a trolley. But in the online world, we say “add to cart”, This is just a cultural crossover.   In many e-commerce platforms heavily developed using US English.  Those in the IT industry tend to use a more ubiquitous version of English rather than one more particular to one region of the world.

So when we see the term “Shop Shirts today” I simply believe this is an extension of this US English. I’d do not expected to carry over into everyday language.

My personal preference would be that people didn’t use the term “shop”. There may be some SEO value to using the word “shop” because shoppers might use the query “local shirts shop” or “men’s clothes shop”.

Additionally, there may be some psychology being deployed in the sense that “shop shirts today”  sounds more like a suggestion than an order like “buy shirts today”.

At any rate, this is either a fad that will go away, or we will see more and more of these “universal English” terms creeping into our daily online language.

– Shantelle Asks:
“Do you feel that you faced extra challenges due to your ethnicity, and are there any ways/wisdom that you could impart to other prospective black/ethnic minority entrepreneurs?”

This is a really interesting question, and probably warrants a more detailed answer than I can give here.  I  try to take as many steps is possible to remove the possibility where natural biases might get in the way connecting with potential customers.

Anyone who is searching for SEO services is actually looking for someone to help them overcome website problems. I  try to position my business as having the solutions such problems.

By presenting a clear idea outline of technical SEO issues faced by potential customers and then offering a clear path to the solution, with affordability and support built in demonstrates why businesses should hire me.

I find this resonates well with leads encouraging them to focus on the project goals rather than people or  any perceived differences.

 

  • – Rose Asks:
    “What do you feel was your biggest win/best moment of success in your first year?”

Without a doubt, the biggest win of the year is just staying in business.  Milestones are a good way to gauge whether or not your service is effective.

Another big win is landing larger clients. When you first start out, you tend to attract smaller clients to only pay very small fees.   When you do get that larger client feels like you’ve arrived.   I always temper this relation with the knowledge that once you have landed a client that is just the beginning of the relationship.   You have to keep them.

Whilst larger clients pay more, they are often more demanding and expect more detail and attention. Losing large clients can be a major blow to your cash flow and reputation.

Whenever I land a bigger client, I always review my systems and policies to ensure that they will be well served.  That way they’ll be leaving positive reviews and testimonials to help me bring in similar clients.

-Keith Asks: “What were the things that motivated you this year?”

Funnily enough Keith, I always tell people to ignore the naysayers but I don’t always take my own advice.  In some ways, their words do stick with you.  You have to use other people’s negativity to drive you on!

When people tell me I can’t or won’t achieve something. I just love making them eat their words.  A couple of things someone said to me early on were

“You have the wrong approach”

and  “in your first year, you’ll be lucky to make 10 grand”

These two statements have propelled me forwards during the tough times.

I simply wasn’t prepared to let those people be proved right.  I knew they were wrong at the time and by completing a year in business validates that. I’m under no illusions that it’s all plain sailing from here. The work starts all over again to achieve even more in the second year.

Thanks to all who supported Peak District SEO

I’d like to thank all the people who helped and supported me and showed a little belief, you’ll never truly know what that means to me.

Thanks for reading this article, and please share it on social media if you enjoyed it.  Watch this space for more updates.

 

Phil Gregory

Phil is the founder of Peak District SEO. He helps businesses make more money. Using traditional Search engine Optimisation (SEO), Social Media, and paid advertising (PPC). Phil loves Real Ale & Fell Running.

What Are The Benefits of Local Business Meetups?

meetup logo

How important are local business meetups to small and medium-sized businesses?  – Phil Gregory:  Peak District SEO

I’m not averse to attending business meetups. I know plenty of business owners who say that they just aren’t useful.  So who to believe? Continue reading “What Are The Benefits of Local Business Meetups?”

Phil Gregory

Phil is the founder of Peak District SEO. He helps businesses make more money. Using traditional Search engine Optimisation (SEO), Social Media, and paid advertising (PPC). Phil loves Real Ale & Fell Running.

Choosing The Right Web Platform For Small Business

Choosing a web platform for small, none eCommerce business: Phil Gregory – Peak District SEO

It’s true that I’m into SEO, and that’s the cornerstone of this business. However, without websites there is no SEO, so what I want to talk about today is your choice of platform. When choosing a web platform as a small business, the choice of the platform really matters.

There are a number of different web platforms out there to choose from. Making the wrong choice could be costly for your business. Continue reading “Choosing The Right Web Platform For Small Business”

Phil Gregory

Phil is the founder of Peak District SEO. He helps businesses make more money. Using traditional Search engine Optimisation (SEO), Social Media, and paid advertising (PPC). Phil loves Real Ale & Fell Running.