Grow your online audience with paid advertising
What is Adwords and how does it work?
Google Ads, AKA Google AdWords, is Google’s PPC (Pay Per Click) advertising platform.
Advertisers (That’s you) bid on keywords to ensure their clickable ads appear in Google’s search results.
When an ad is clicked, the user is referred to your website and a cost is incurred. This is how Google makes money from its Ads platform.
The advertising business sets a budget for advertising and they only pay when people click on the ads. The ad service is largely focused on choosing keywords to target.
Peak District SEO is A fully certified Google Partner
Is Google Adwords Free?
Ah, we love this question. Yes and, no is the answer.
The Google Ads (AdWords) platform is free to set up campaigns. First, you need to set up an account.
Once your ads are live, If the ads are clicked, you’ll pay Google either a monthly fee or when your budget cap is reached. Costs per click vary from industry to industry and can go up and down based on seasonality or trends in demand.
If you use a third party (us) to run your ads, you also have to pay the service fee. It may be that there is no additional cost to pay if you pay a monthly marketing retainer.
Finally, there are some Google tools that you have to pay for but they are targeting companies with very large budgets.
Search Ads 360, Display & Video Ads 360 etc. where advertisers will pay a fee based on their total spend in a set period.
Derbyshire Ad Company.
If your business has a need to grow your visibility quickly whilst your brand and website gets established, Adwords should help.
If you want to plug a gap in the market where you don’t appear in the search engines, Adwords work well..
If you want to increase the chances of sales and leads via the web, Adwords will get you started. Contact our Derbyshire based marketing team to book a Google Ads Audit.
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What can Peak District SEO do for your business?
Want to find out how our PPC services could enhance your business? Simply complete the form below and we will arrange a time for a call. We think friendly chats are better than long, confusing and technical emails.
Find out more about our website audits here.