PPC - Pay Per Click

Affordable & Friendly PPC Agency

Run Ads - Pay per click advertising (PPC).

Pay Per  Click  (PPC) is Internet advertising that drives traffic to websites.

By becoming an advertiser, any business can create advertisements and for the clicks received or the number of views.

Popular PPC platforms are Google Adwords, Facebook Ads and Bing Ads.

To ensure that ads are as profitable as possible, we recommend speaking to our PPC team about running ads alongside your SEO Campaign

Pay per click
   

Need a Local PPC Consultant? ?

  • Peak District SEO have experienced PPC consultants running and managing Google Ads, Bing Ads  campaigns for clients.
  • As a Derbyshire-based PPC consultancy , being located in the UK Midlands means we’re ideally placed to serve customers from all over the country.so if you Googled something like “ppc agencies near me“, you’re in luck.
  • Our Ad consultants are certified, so we can keep up to date with the latest updates in online advertising.
  • We create ads using standard ‘Text ads, Display ads , Shopping ads’  and P-Max Campaigns . We can also create ‘Mobile ads or Video Ads’.

Google Ads is by far the most popular pay-per-click ad platform and a great way to promote your business.

In 2021 Google handled 80% of all paid search requests worldwide. For Mobile devices, such as phones, tablets and game consoles, it was a staggering 97%.

This is where the majority of your audience is.  Start showcasing your brand today!

Already running paid Ads? .

We get lots of clients who look for a PPC agency because their Ads aren’t working.  If your Ads aren’t working properly speak to us, we will review your ad campaign and make sure your ads are set up properly, linking to your Analytics and tracking properly, and most importantly that they are not wasting your money.

Are Bing Ads worth trying?

Absolutely, Bing PPC Ads offers a  great pay per click platform too.  It’s worth creating Bing campaigns and testing their performance compared to ads running on other networks such as Google Adwords or Facebook. Depending on your niché, you may find that Bing ads are more profitable for your business.

Remember, Bing is the 2nd most popular search engine in the UK.
Whilst it only has a fraction of Google’s visits, the people who use the Bing Network have a slightly different demographic.

A study of Search Engine usage revealed that Bing users are more likely to be Female and slightly older than those who use Google.

Bing’s user numbers are growing with a 9.6% UK market share and 7% in the U.S.  So, there are definitely plenty of potential customers who could see your ads on the Bing Network.

   

PPC Agency questions answered

Frequently asked Pay Per Click questions (FAQ).

We get asked tons of questions about the Pay Per Click (PPC) services we offer, to make things
 a little easier, we have compiled a list of our most asked questions.

Even if you’re not sure whether you want to buy PPC services, it helps to have an idea about what issues your existing account faces. That’s why you need a PPC Ads audit.  Our audits are transparent and we will never sell work to you that you dont need.  If your existing account is in good order, that’s what we will report.

Our Process
If you should decide to work with us. We will develop a map of your existing ad campaigns along with a plan of how we would optimise and improve them.   

Our PPC audits pick up a combination of structural, and optimisation issues.  Any issues found are recorded and relayed to you before you decide if you want to hire us.  Our main objective is to make sure your ads are as good as they can be and to ensure your return on investment is as good as it can be.

 

That depends on your budget..and how you choose to use it.

1) You pay the Ad Platform (Google, Bing or Facebook) for ads that are clicked (Pay per click)  or when a threshold of ads is viewed (depending on the kind of campaign you choose)

2) It’s important to say that different agencies use different models when charging for PPC.

We take a flat fee that is separate from the money you pay to Google for the ad costs. You pay us for the time we spend managing the ads that’s it, we don’t take a cut of your profits.

This is a great question. We believe that running ads is a great way to raise visibility and brand awareness, and of course, also a fantastic way to generate leads and drive website sales.

In most cases, once your ads are established they should generate more in sales than it costs you to run them. In 2021 Google estimated that the average ROI (return on investment was $8 for every $1 spent on ads.  

We think that’s worth it.

You do. 

Some agencies pay Google for you and then add their fees on top. Whilst that may seem great at first, We don’t feel that’s an ethical, transparent method of managing ads because it ties you to the advertising agency. 

They are running the ads from their accounts and using their payment methods.  

If you should choose to leave, for any reason, you lose your ad campaigns. 

Plus, what happens if your ad agency closes? You’ll lose everything or become involved in a struggle to gain access to your campaigns and historical data.  We build all campaigns on YOUR account, that way, you maintain control of it at all times.

Peak District  SEO has a better way.
We will help you to set up and optimise your Ad accounts.  We take managerial access only so that we can run the ads without compromising your account. 

This gives our clients total control over their own accounts, they are free to pause ads, update payment methods, and monitor the ads at any time.   We believe in putting our clients in control.

Want an accessible, transparent marketing campaign at affordable rates?

Peak District SEO offers you a professional Ad management service. We know that customers want to understand the work that’s being done on their behalf, and to see that their money is being well spent.

This is why we help clients control their accounts.  We offer free telephone support within working hours and offer bespoke reporting based on the clients’ needs.  In addition to this, we like to meet with our clients as often as possible.

  • Peak District SEO has over 28 years of experience in Digital Marketing.
  • We know there are lots of other companies out there, all promising miracles, but we don’t make outlandish promises. 

    We keep our feet on the ground and are never reckless with our clients money.

Articles about Pay Per Click Ads.

What can Peak District SEO do for your business?

Want to find out how our PPC services could enhance your business? Simply complete the form below and we will arrange a time for a call. We think friendly chats are better than long, confusing and technical emails.

Find out more about our website audits here.