Case Study PPI Company SEO
Just as I was launching Peak District SEO, I was doing some work as a freelancer for another agency. I needed the money whilst my business was getting started.
A prominent PPI company needed SEO to raise their visibility with the impending deadline for new PPI claims coming up. The niche was extremely competitive and the owner was keen to compete with other key players.
The campaign had been managed by a number of other freelancers before it came to me, they’d had mixed success.
When I was handed the project, I made some basic changes to the process of optimisations which had a positive effect. I simply introduced a focus of a basic checklist, concentrating on SEO basics, such as copy length, image naming conventions, canonical URLs and formulaic Meta data.
The image above shows a 30-day snippet during my work period. When competitive terms such as these get into the top 5 positions on the SERP it can be difficult to maintain upward movement.
In addition to pulling up the page 1 rankings, I also managed to significantly increase the average ranking position of all the keywords tracked.
The overall visibility of the site was increased by almost 100% in inside 3 months. In fact, by the 4th month, the client had overtaken all their other competitors.
*I do not claim that all the improvements were exclusively a result of my work alone.
The SEO work was part of a retained package and work by copywriters and PR people whose work definitely assisted the growth. My SEO strategy simply was the missing ingredient needed to deliver growth.
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Phil Gregory, Digital Marketing Consultant and founder of Peak District SEO. He helps businesses make more money, using traditional Search engine Optimisation (SEO), Social Media, and paid advertising (PPC). Phil loves Real Ale & Fell Running.