One of our SEO / PPC Case Studies.
Just as I was launching Peak District SEO, I was doing some work as a freelancer for another agency. I needed the money while my business was getting started.
The Goals
A prominent PPI company needed SEO to raise its visibility with the impending deadline for new PPI claims coming up. The niche was extremely competitive, and the owner was keen to compete with other key players.
SEO Process
The campaign had been managed by a number of other freelancers before it came to me; they’d had mixed success.
When I was handed the project, I made some basic changes to the process of optimisations which had a positive effect. I simply introduced a focus of a basic checklist, concentrating on SEO basics, such as copy length, image naming conventions, canonical URLs and formulaic Meta data.
The image above shows a 30-day snippet during my work period. When competitive terms such as these get into the top 5 positions on the SERP it can be difficult to maintain upward movement.
In addition to pulling up the page 1 rankings, I also managed to significantly increase the average ranking position of all the keywords tracked.
The overall visibility of the site was increased by almost 100% in inside 3 months. In fact, by the 4th month, the client had overtaken all their other competitors.
Disclaimer
*I do not claim that all the improvements were exclusively a result of my work alone.
The SEO work was part of a retained package and work by copywriters and PR people whose work definitely assisted the growth. My SEO strategy was simply the missing ingredient needed to deliver growth.
Grow Your Visibility Like This
Is your business in need of a visibility boost? Organic SEO is a great way to grow the visibility of your business online. If you’re serious about dominating your niche at affordable rates, get in touch with us today.
Other Case Studies
- Fencing Contractor Website Rescue
- Wargaming Miniatures Website Rescue
- Watersport eCommerce Company Growth
- Construction Company Magento Revenue Tripled
I’m Phil Gregory, the MD and founder of Peak District SEO.
I’m an SEO & Google Ads Consultant with 28+ years of experience in I.T and helping UK Businesses improve website performance.
I built my first website in 1998, then I discovered the joys of website optimisation and never looked back.
If you want a no-nonsense, no-hard-sell approach and to actually get your website fixed with a solid, affordable, long-term approach, hit the contact button today.
Peak District SEO is a UK-based Digital Marketing Company.
We help businesses make more money, using traditional Search Engine Optimisation (SEO) , Ai Search / GEO and paid advertising (PPC).
Why Peak District SEO?
27+ years of experience.
80+ 5* reviews on Google
Our customers have hundreds of page one and position 1 rankings, and we can prove it.
We’ve helped hundreds of SMEs in the UK
We have numerous articles published across the web discussing SEO.
We regularly publish case studies about the work we’ve done
Customers trust our service – See our reviews on Google, Trustpilot and Facebook
Our customers have hundreds of page one and position 1 rankings and we can prove it.
