How Can Google Ads Help You Advance Your Business Goals? – Phil Gregory, Peak District SEO.
We get a lot of leads asking about Google ads. Formerly known as ‘Google Adwords’. Companies ask us whether they should try Google Ads, SEO or social media. The answer is never as simple as the question.
None of these services exists in a vacuum and companies who can afford to do all three, should, at least for a while. This article is all about how Google Ads helps businesses, so we’ll circle back to SEO and Socials in other posts.
Google Ads
Google Ads mostly operate on a PPC (pay per click) basis allowing you to run ads that will appear on the Search Engine results pages. If done well, they can give you a level of immediate visibility, just so long as you have the budget to compete in your target market. So, if one of your business goals is to grow the recognition of our business Google Ads could really be the perfect fit.
There’s always a catch isn’t there?
Well, yes…but we work with what we have. The world isn’t fair. Some companies have more money to spend on ads than others, but there are still ways you can grow your business by using ads. Here are a few.
- Bid on keywords that get fewer searches.
- Use Conversion tracking
- Reduce your target audience to a more specific niche, location or demographic.
- Optimise your ads to ensure they are of a high quality
- Reduce the number of Keywords and focus on converting keywords
- Improve your landing pages (Ads driving traffic to rubbish pages, probably won’t work well).
A Team You Can Trust
Also, we think it really helps if you have a PPC company that you can talk to. Here at Peak District SEO, we position ourselves as a critical friend, unlike many companies who shy away from phone calls, we actively encourage our clients to call us and share their thoughts about the campaigns we run for them.
Affordable Services
The biggest issue facing small businesses is that often they don’t have the budget to run huge expansive ad campaigns. That’s why it’s important to choose a company that really does offer value for money. You dont want to get locked into one or two-year-long contracts unless there are significant savings to be made. Our pricing allows you to put the majority of your marketing budget on your campaigns whilst still having our expertise at the end of the phone.
Get help with your Google Ads
If you have questions about Google Ads you can find answers on our PPC page. Our team will be happy to help you. Whether you need advice on an existing campaign, or whether you want to run a completely new campaign. Peak District SEO can help.
Click here to ask about Ad Campaigns.
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I’m Phil Gregory, the MD and founder of Peak District SEO.
I’m an SEO & Google Ads Consultant with 27+ years of experience in I.T and helping UK Businesses improve website performance.
I built my first website in 1998, then I discovered the joys of website optimisation and never looked back.
If you want a no-nonsense, no-hard-sell approach and to actually get your website fixed with a solid, affordable, long-term approach, hit the contact button today.
Peak District SEO is a UK-based Digital Marketing Company.
We help businesses make more money, using traditional Search Engine Optimisation (SEO) , Ai Search / GEO and paid advertising (PPC).
Why Peak District SEO?
27+ years of experience.
80+ 5* reviews on Google
Our customers have hundreds of page one and position 1 rankings, and we can prove it.
We’ve helped hundreds of SMEs in the UK
We have numerous articles published across the web discussing SEO.
We regularly publish case studies about the work we’ve done
Customers trust our service – See our reviews on Google, Trustpilot and Facebook
Our customers have hundreds of page one and position 1 rankings and we can prove it.
