Search engine optimisation, or SEO, is the method of optimising a website with an aim of gaaining the highest ranking possible on search engine result pages (SERPs) such as Google.

When your website ranks higher it means that more people will come across your website when searching or asking questions online.

SEO focuses on increasing rankings organically (without paying for adverts).  Organic SEO focuses on changing your content and improving web design code to make your site load faster, thus making it more user-friendly, and containing the best possible content.

If you wish to improve your leads and sales, you need more website traffic, and SEO is the best method to grow your digital marketing strategy over the long term. Contact us to book a website audit…and learn more about our SEO and paid marketing services.

An SEO audit or SEO report / review is the process of letting us examine your website. We offer a basic overview or a deep dive to give you more insight into the current state of your website health, rankings, competitors and backlinks.

Our reports are done in laymans terms with detailed explanations of the issues your website faces and what should be done to remedy any problems.

Even if you’re not sure whether you want to buy SEO services, it helps to have an idea about what issues your website faces. That’s why you need a website audit.

Our SEO audits pick up a combination of technical SEO and on-page SEO issues.  Any issues found are recorded and relayed to you before you decide if you want to hire us.

Our process
If you should decide to work with us. We aim to fix all main technical SEO issues first, but some issues can re-occur.  So we constantly monitor sites for issues.  Then we look at your keywords.

Good Keyword Research

Before we can truly optimise your website, we need to understand your audience. That means understanding the searcher. We investigate which words and phrases are likely to drive the most valuable traffic to your website.

We monitor all aspects of search, whether that be from search engines like Google or Bing or the search box on your own website. This reveals a lot of useful information about searcher intent.

Using that information, we then help you build content that interests your target audience.

We will guide you to write blog articles, and create useful, helpful documents that will increase the visibility of your site and attract the right kind of visitors who are actively searching for your goods and services.

On-page SEO is basically the review and optimisation of content on the pages of a website.  Most web pages contain a combination of static (non-changing), category, product/service and blog pages.

We methodically work through your pages to ensure they are as well optimised for the right words and phrases that will attract visitors to your website.

Our policy is to never optimise on gut instinct.  We always use aggregated data to help us deliver the very SEO reports which will help guide you in the creation of more engaging and relevant content.

“Content is king”, it’s a cliche but it’s true. Users engage the most with content that speaks to their interests.  If you don’t offer your users the best website experience, you risk them finding it elsewhere.  It’s that simple.

We help to ensure that the content on your pages says enough about who you are, what you do and more importantly, how you can help your audience.

Peak District SEO use up to date SEO techniques to improve your website visibility and target your audience using relevant words and phrases. Not only are we qualified copywriters, but we also work with a range of Industry partners who include:

• Web developers
• Web hosts
• Web designers,
• PR experts,
• Photographers and videographers
• Graphic designers

These experts can be hired for specific parts of the project as and when needed. All are trusted partners who we have worked with countless times before.

They will help you reach your marketing goals.

Peak District SEO offer a link-building service to raise your online visibility so other sites will link to yours. We don’t buy cheap and dodgy, bulk links, it’s all done properly.

This increases the number of quality links pointing to your website. We focus on building your presence in both local and national directories, as well as strong and reputable online publications.

We never spend money on black hat link building  Low-quality links will actually harm the reputation and trust of your website.

• Peak District SEO has over 27 years of experience in Digital Marketing.
• We know there are lots of other companies out there, all promising miracles, but we don’t make outlandish promises.
• We promote stability and consistency.

Want an accessible, transparent marketing campaign at affordable rates?

Peak District SEO offers you professional SEO services. Our SEO team knows that customers want to understand the work that’s being done on their behalf, and to see that their money is being well spent.

This is why we have accessible project data, up-to-date, real-time reporting on key SEO statistics, SEO reports tailored to your needs and free telephone support.