Case Study Exterior cleaning company from Leicester
Peak District SEO, picked up a couple of exterior cleaning companies a the same time. Normally, we wouldn’t take on 2 clients in the same niche but there was a notable difference in their service offerings and a considerable geographical distance between their local areas.
The Goals
The simple goals were:
- Improve the website health
- Simple WordPress management
- Install tracking software for
- lead conversions
- Create more relevant and up to date content
- Improve the contact form
- Improve the landing pages
- Build a local profile and gather customer reviews
- Convey SEO best practice to web developer and host
SEO Process
The website had been managed by another company, now defunct, before it came to us, marketing wasnt their main focus. They had simply build he sitte and signed off.
When we were handed the project, we carried out an audi of the site to find out what its strengths and weaknesses were. Once the audit was complete we had a checklist of fixes to be carried out to improve site health.
Working through the checklist we implemented the steps to increase leads and measure them. We saw that the site experienced a significant improvement in leads generated.
The image above shows a 30-day snippet during my work period. When competitive terms such as these get into the top 5 positions on the SERP it can be difficult to maintain upward movement.
In addition to pulling up the page 1 rankings, I also managed to significantly increase the average ranking position of all the keywords tracked.
The overall visibility of the site was increased by almost 100% in inside 3 months. In fact, by the 4th month, the client had overtaken all their other competitors.
Disclaimer
*I do not claim that all the improvements were exclusively a result of my work alone.
The SEO work was part of a retained package and work by copywriters and PR people whose work definitely assisted the growth. My SEO strategy simply was the missing ingredient needed to deliver growth.
Grow Your Visibility Like This
Is your business in need of a visibility boost? Organic SEO is a great way to grow the visibility of your business online. If you’re serious about dominating your niche at affordable rates, get in touch with us today.
I’m Phil Gregory, the MD and founder of Peak District SEO.
I’m an SEO & Google Ads Consultant with 27+ years of experience in I.T and helping UK Businesses improve website performance.
I built my first website in 1998, then I discovered the joys of website optimisation and never looked back.
If you want a no-nonsense, no-hard-sell approach and to actually get your website fixed with a solid, affordable, long-term approach, hit the contact button today.
Peak District SEO is a UK-based Digital Marketing Company.
We help businesses make more money, using traditional Search Engine Optimisation (SEO) , Ai Search / GEO and paid advertising (PPC).
Why Peak District SEO?
27+ years of experience.
80+ 5* reviews on Google
Our customers have hundreds of page one and position 1 rankings, and we can prove it.
We’ve helped hundreds of SMEs in the UK
We have numerous articles published across the web discussing SEO.
We regularly publish case studies about the work we’ve done
Customers trust our service – See our reviews on Google, Trustpilot and Facebook
Our customers have hundreds of page one and position 1 rankings and we can prove it.
