2018
Derbyshire Tree Surgeon SEO – WordPress
We’ve supported many Tree Surgeons across the UK in transforming their websites and improving their search visibility. Tree surgery is a hands-on trade, meaning most business owners are out on jobs rather than behind a computer. That’s why having a well-structured, search-optimised website that works seamlessly on mobile devices is so important. Your website must act as your digital front door — explaining your services clearly, building trust instantly, and making it easy for customers to contact you, even when you’re up a tree or on-site.
A great example of success with Tree Surgeon SEO is the case of Hands-on Tree Care, a trusted Derbyshire Tree Surgeon. They approached us when their old website had begun to fall behind competitors. It looked outdated, loaded slowly, and wasn’t generating enough enquiries. We identified that while the business had a strong local reputation, their online presence didn’t reflect it.
A complete WordPress rebuild
We built a brand-new WordPress website from the ground up to ensure that it was modern, mobile-friendly, and easy for both users and search engines to navigate. We knew from Google Analytics data that more and more people were searching for the company using tablets and mobile phones, so mobile optimisation became a top priority.
We custom-built a clean, responsive theme with clear service pages for tree felling, pruning, stump removal and hedge cutting — each fully optimised to capture relevant local search traffic. We also improved the overall site architecture to guide visitors smoothly from information to enquiry, helping reduce bounce rates and increase contact form submissions.
SEO and user experience improvements
On-page SEO work was deployed on the revamped WordPress website, as well as a small Google Adwords campaign.
With analytics showing that over 70% of visitors were browsing on mobile, we placed strong emphasis on performance. The site was rebuilt with optimised load speeds, compressed imagery, and fast, click-to-call buttons that made contacting the team effortless. Detailed on-page SEO was carried out to refine meta titles, headings and keyword placement — aligning everything with Google’s ranking factors and local search intent.
We also established a strong internal linking strategy between service pages and local content, helping Google better understand the hierarchy of the site and improving discoverability. Meanwhile, a highly targeted Google Ads campaign helped drive visibility for high-converting search terms such as “tree surgeon Chesterfield” and “tree removal near me” while the new site gained organic traction.
Clear results and measurable growth
The site is now mobile-friendly, loads significantly faster, and includes clear calls to action that drive engagement. Within a few weeks of launch, Hands-on Tree Care saw a major improvement in search rankings, traffic, and lead volume. The website now loads in under two seconds and converts visitors at a much higher rate than before. Enquiries through calls, forms, and emails have tripled compared to the previous version, resulting in a consistent flow of new work year-round.
Beyond just performance, the new WordPress setup has made life easier for the client. They can now:
- update content,
- add new photos,
- and publish testimonials themselves — all through a simple, intuitive dashboard.
Combined with strong local SEO, the site has become a long-term marketing asset that continues to attract new customers and strengthen brand reputation.
By combining SEO best practice with a clean, fast WordPress design, we turned an underperforming website into a genuine business driver — one that works around the clock to attract, inform and convert local customers.
Testimonial for Tree Surgeon SEO & WordPress Rebuild
“Phil has had such an impact on the growth and development of our small business. Phil provides one to one tailored support specific to your industry and is always available, offering ongoing support and advice, thank you for all your hard work Phil.”
Ready to grow your business?
If your website feels outdated or isn’t generating enough leads, we can help. Whether you need a WordPress rebuild, SEO optimisation, or a targeted Google Ads campaign, our tailored approach ensures measurable results and a site that truly works for your business. Get in touch for a free consultation and quote today.
I’m Phil Gregory, the MD and founder of Peak District SEO.
I’m an SEO & Google Ads Consultant with 27+ years of experience in I.T and helping UK Businesses improve website performance.
I built my first website in 1998, then I discovered the joys of website optimisation and never looked back.
If you want a no-nonsense, no-hard-sell approach and to actually get your website fixed with a solid, affordable, long-term approach, hit the contact button today.
Peak District SEO is a UK-based Digital Marketing Company.
We help businesses make more money, using traditional Search Engine Optimisation (SEO) , Ai Search / GEO and paid advertising (PPC).
Why Peak District SEO?
27+ years of experience.
80+ 5* reviews on Google
Our customers have hundreds of page one and position 1 rankings, and we can prove it.
We’ve helped hundreds of SMEs in the UK
We have numerous articles published across the web discussing SEO.
We regularly publish case studies about the work we’ve done
Customers trust our service – See our reviews on Google, Trustpilot and Facebook
Our customers have hundreds of page one and position 1 rankings and we can prove it.
