Why Derbyshire Needs SEO: Phil Gregory – Peak District SEO
Over the last year and a half, I have audited many more websites than I initially expected. I know from a few conversations with colleagues that there is more SEO work out there than most people initially think. In fact, there is so much out there it’s actually unbelievable. It’s ridiculously unquantifiable.
Derbyshire business websites need SEO because, as a very rural county, tech isn’t the biggest industry, in fact, there is still a shortage of experienced web service providers.
Something that seems obvious to me is, that there are some great Web design companies and web developers out there. However, the nature of web work is so siloed that most web design companies are at best skimping on SEO, at worst, ignoring it completely.
Why Web designers/developers don’t do SEO
The reason web designers/developers don’t do SEO is the same reason I don’t do web design. It’s best to focus on your core service.
When I set this business up I knew from previous work I’ve done over the years that the best results come from focusing on what you do best, rather than delivering patchy results on something you have a limited grasp of. Therefore I stick to SEO, and bring in graphic design and web development experts when they are required.
Why Hire An SEO Company?
Why hire an SEO company, I hear you cry. Why not just find a company who offers a full service? Well, you can, if you can find one that offers the full service within your budget.
One issue you’ll face is making sure that whoever is doing the SEO has enough experience, and can show actual results. Otherwise, you’ll be paying a premium for someone in a Web design company to do SEO for you. And you’ve come full circle.
The budget seems to be the constraining factor for most small to medium-sized businesses though. There is a school of thought within the SEO and design company that small companies who don’t have a big budget, should be left to fend for themselves. That’s not something I subscribe to.
I focus on serving small to medium-sized businesses. Why, because I want to help regional businesses to grow with a helping hand.
Experts are Good
Sure it can be a pain to hire separate people to work on your project. However, Isn’t it best to take your time and choose the right person for each task?
- Choose good designers/developers
- Choose a good copywriter
- Choose a good SEO / PPC
Get these people in a room together and get them working together. My extensive network of professionals regularly works together on projects to deliver great marketing results.
When each one of these people is hired by you, they are not just going through the motions of their 9-5 job, they are working for their own livelihood and their own reputation.
They will all want to do a good job and deliver a quality piece of work because they all have a long-term investment in the project.
Why Derbyshire Needs SEO
Derbyshire needs SEO because the East Midlands is rising in prosperity, and with prosperity comes investment. As more and more towns in Derbyshire get better broadband, the business possibilities increase.
Cities such as Derby, Nottingham, Sheffield, Stoke and Leicester all have a need for web professionals and seo services.
Companies who, up until a few years ago were investing heavily in print advertising are switching to the web because they know each one of their customers has a computer in their pocket (mobile phone). Can you afford not to be targeting these customers?
Of course, I have a vested interest to say this, but I’d strongly urge any company who sells online or who seeks high volume leads to be looking closely at their website. Is it delivering what you’d hoped?
As your competitors get online, now is the time to forge ahead, or risk being left in their wake.
Speak to me about SEO services and how I can help your online business generate more leads and sales.