Building A Better Web – How We Can Do It – Phil Gregory: Peak District SEO
After 28 years of working in the web industry, I have seen a fair few websites. One common theme is that they could always be done much better.
Since I launched my own SEO company I have been thinking about how I can work more closely with other web professionals to build a best practice document. I want to create a framework that will revolutionise our working relationships and dramatically improve client happiness and retention.
Working as SEOs, we often get businesses asking us to improve the visibility of their existing websites on Google. The very fact that these websites are already built and are live online presents us with at least 2 clear challenges.
- Can we improve this website to the level that the customer expects, within the budget?
- How to liaise with the existing web developers/designers and web hosts.
It’s point two that I want to look at in this post.
Web designers and Web developers are sometimes the same person or sometimes a group of people within an agency, multiple agencies or separate freelancers.
What this generally means is that not all 3rd parties involved in the creation of websites are governed by the same set of expectations, either from peers, bosses or clients. Each individual company has its own motivations for working its way. Very often, decisions are taken for financial reasons. Other times, there is simply a disconnect between what web teams, marketing teams, hosting teams and even clients want.
So, how do we bring all the different web professionals together under a best-practice umbrella?
Having worked inside an agency, I know very well that collaboration can sometimes be tricky even within one company. There are different personalities at play, and an informal approach, i.e. ‘asking’ or ‘telling’ other people to do things, doesn’t always work out. Tact and diplomacy will carry you so far, but without a formal structure that everyone accepts, it’s hard to see where processes break down.
Someone has to step up and create a best practice document that is agreed upon by al,l and then regularly review that document to ensure it stays relevant.
So I’m making a start. I will be reaching out to industry professionals to get their advice on how they work. I’m asking a simple set of questions to web professionals with the aim of creating a best practice framework to ensure better communication and collaboration, leading to more effective working practices.
Web Designers & Developers
Designers & Devs, could you please help me out with this short questionnaire? Complete the survey. Afterwards, I may follow up with more specific questions.
I will be creating a questionnaire for SEOS and Web hosts shortly – Watch this space.
Why are you doing this, Phil?
Designers and Developers, SEOs and Web Hosts, we all need to work together to provide the best websites possible for our clients.
The most important outcome of this project should be happy customers.
If you’d like to chat with me about this, please feel free to email me at phil@peakdistrictseo.co.uk
I’m Phil Gregory, the MD and founder of Peak District SEO.
I’m an SEO & Google Ads Consultant with 27+ years of experience in I.T and helping UK Businesses improve website performance.
I built my first website in 1998, then I discovered the joys of website optimisation and never looked back.
If you want a no-nonsense, no-hard-sell approach and to actually get your website fixed with a solid, affordable, long-term approach, hit the contact button today.
Peak District SEO is a UK-based Digital Marketing Company.
We help businesses make more money, using traditional Search Engine Optimisation (SEO) , Ai Search / GEO and paid advertising (PPC).
Why Peak District SEO?
27+ years of experience.
80+ 5* reviews on Google
Our customers have hundreds of page one and position 1 rankings, and we can prove it.
We’ve helped hundreds of SMEs in the UK
We have numerous articles published across the web discussing SEO.
We regularly publish case studies about the work we’ve done
Customers trust our service – See our reviews on Google, Trustpilot and Facebook
Our customers have hundreds of page one and position 1 rankings and we can prove it.
