Turning the Tide: How SEO Revitalised a Cleaning Business!
Wondering how SEO and paid ads can bring your exterior cleaning company to the next level? This story is for you!
Meet Our Client – Derbyshire External Cleaning Company
Our client owns an external cleaning business based in Chesterfield, focusing on roofs, gutters, and driveways. It’s tough work, but they excel at it!
The SEO Hurdle
They had a website and tried SEO and Ads. But leads were scarce, and the ads were draining money without results. The business needed a boost!
Our Marketing Strategy:
Here at Peak District SEO, started with a thorough website checkup, identifying the technical hiccups. We crafted a strategy and got to work!
Website Revamp
The existing website was problematic, especially on mobiles—a big issue as most searches came from mobiles. We partnered with a trusted web designer and rebuilt the website using WordPress. This move enabled:
- 📱 A mobile-friendly interface
- 🔐 Secure hosting
- 📊 Access for the client to their data
- 🛠️ Enhanced features and visitor tracking
We then developed unique landing pages and initiated corresponding Google Ads campaigns to steer traffic, witnessing immediate impact!
Targeted Growth with SEO
The business is regional to Derbyshire, so the traffic needed to be local and interesting. We refined the ad spend and focused on actual lead generation, avoiding wasting resources.
Goal Setting
Clear goals are crucial! We aimed for more calls, form fills, and emails, removing any vague goals. We replaced useless tracking with meaningful goals, helping us understand visitor interaction better. So don’t be alarmed if your goal completions suddenly drop…its all for the greater good in the end.
SEO and Ads Resulting in…
Interest in the website grew, and brand awareness was built. Imagining every lead converting, this meant around £25,000 in revenue monthly! The client was overjoyed and has been with us ever since.
Cleaning Company SEO – Achieving Dreams
This revenue boost allowed the owner to achieve personal goals like buying a sports car and investing in properties, planning to eventually sell the business and retire early.
Your Turn To Grow
Inspired to uplift your business? Contact us for a free, no-commitment website checkup!
I’m Phil Gregory, the MD and founder of Peak District SEO.
I’m an SEO & Google Ads Consultant with 27+ years of experience in I.T and helping UK Businesses improve website performance.
I built my first website in 1998, then I discovered the joys of website optimisation and never looked back.
If you want a no-nonsense, no-hard-sell approach and to actually get your website fixed with a solid, affordable, long-term approach, hit the contact button today.
Peak District SEO is a UK-based Digital Marketing Company.
We help businesses make more money, using traditional Search Engine Optimisation (SEO) , Ai Search / GEO and paid advertising (PPC).
Why Peak District SEO?
27+ years of experience.
80+ 5* reviews on Google
Our customers have hundreds of page one and position 1 rankings, and we can prove it.
We’ve helped hundreds of SMEs in the UK
We have numerous articles published across the web discussing SEO.
We regularly publish case studies about the work we’ve done
Customers trust our service – See our reviews on Google, Trustpilot and Facebook
Our customers have hundreds of page one and position 1 rankings and we can prove it.
