Case Study – Cornish Boat Trips SEO & Google Ads
In this case study, we show how a small boat tour operator from Cornwall approached us. The owner of a Cornish boat company approached us asking for SEO services and for us to run some Google Ads promoting their boat trips from Northern Cornwall..
After conducting a Website review pointed out that their current website was looking a little tired and the architecture of the site was not optimal. We recommended that the site be rebuilt at some point during the project.
How we helped the boat trip client
The first issue was trying to eliminate or lower the number of technical errors happening on the website. There was quite a bit to do, but we managed to get the errors, warnings and issues down significantly. Within the first 3 months, this led to a nice improvement overall, the Google Analytics data was looking good.
Technical SEO Audit
The technical SEO audit looked at a range of issues affecting the website, such as the compression of files (or lack of it), server response times, mobile-friendly pages, etc.
Once these issues had been identified, we then carried out the fixes, making the website perform better, leading to better engagement and improved bookings.
Cornish Boat Trips SEO – on-page Improvements
We then reviewed the content on the service pages. The client had a number of service pages for each type of boat trip that they offered. We made sure that the headings were appropriate, that the copy was accurate, up to date and descriptive. We tried to show that the crew was both experienced and trusted at what they do.
This had a great effect on the rankings, and this was just the beginning. Their visibility compared to competitors also began to grow.
Google Ads
The Google ads account was being run by the owner. He had had some moderate success but hadn’t been able to control the ad spend. He found it too overwhelming. We took over in 2019, and we are still running the account today in 2025. We’ve generated 35 thousand leads with an average cost per click of just £0.26. We’re still pretty happy with these stats because today the competitive landscape is much changed from when we first began.
Get Help with your Business Today
Does your tourism-related business need some assistance to improve its position on Google and Bing? Do you need help running and managing Google Ads? Contact Peak District SEO for affordable Professional help from an Experienced and customer-focused team. We also serve customers in Falmouth, Redruth, St Ives, to name just a few
I’m Phil Gregory, the MD and founder of Peak District SEO.
I’m an SEO & Google Ads Consultant with 28+ years of experience in I.T and helping UK Businesses improve website performance.
I built my first website in 1998, then I discovered the joys of website optimisation and never looked back.
If you want a no-nonsense, no-hard-sell approach and to actually get your website fixed with a solid, affordable, long-term approach, hit the contact button today.
Peak District SEO is a UK-based Digital Marketing Company.
We help businesses make more money, using traditional Search Engine Optimisation (SEO) , Ai Search / GEO and paid advertising (PPC).
Why Peak District SEO?
27+ years of experience.
80+ 5* reviews on Google
Our customers have hundreds of page one and position 1 rankings, and we can prove it.
We’ve helped hundreds of SMEs in the UK
We have numerous articles published across the web discussing SEO.
We regularly publish case studies about the work we’ve done
Customers trust our service – See our reviews on Google, Trustpilot and Facebook
Our customers have hundreds of page one and position 1 rankings and we can prove it.
