Google Ads for Plumbers: One of our SEO / PPC Case Studies.

At the start of 2022, we were approached by a Derbyshire-based plumber to help them raise the visibility of their website.

The business had a WordPress website which has been built and hosted by a regional web design and marketing company.

This particular site had similar issues to our Fencing Contractor client. This time the web design was not as appealing and the site wasn’t generating any leads at all.  Our plumber wanted to increase the number of phone calls and email leads he was getting.  He didn’t need to get hundreds of leads, just fill up more diary time.

Plumbing website SEO audit

Peak District SEO then carried out a website audit of the plumbing website to look at how the technical SEO might be holding the site back. We looked first at site health first. Like many that we see, the site was very slow to load, 85% of his traffic was coming from mobile devices so we knew we had to speed the website up.  the slow loading was partly down to the poor hosting and support but mostly down to uncompressed images and files.

Putting the right team in place
Due to the very poor build and the neglect of the client in terms of customer service, we recommended that the client move their web design and hosting to our trusted partner, Voteq.

We are happy to collaborate with professional web designers and developers across the country. However, if we encounter uncooperative, or amateurish developers and web hosts, we always advise the client to break ties with them.

Our SEO recommendations were:

• Move web host, The existing host was using shared hosting and wouldn’t provide access to the necessary files.
• Web design alterations. This was to just improve conversion and make CTA’s more obvious to customers.
• Improve copy and keyword usage throughout the website.
• Create Ad campaigns for 2 locations.
• Create specific geo landing pages for each campaign so that the ads would perform better.
• Embark on a set of blogs that demonstrated recent work and niche knowledge.
• Create and improve the Google My Business Profile * which was suspended due to mismanagement.

We only recommended moving away from them because their hosting package wasn’t in line with the options we believe our clients should have,

Once Peak District SEO had taken over the site we moved it to new servers and began the optimisation process of building local visibility.

Initially, we undertook a Google Ads campaign and a small SEO package.

Plumber Website Optimisation 

The work carried out included:

• Analytics tracking – So we could see data on visitors and leads
• Robots file tweaks – ensuring google and other crawlers could read the site
• Creation of sitemaps –
• Connecting Analytics with Search Console Data
• Google Tag Manager for more dynamic tracking
• Ad campaigns created tracked and constantly monitored
• Compression of JS and CSS files for speed improvement
• Image compression, renaming and labelling
• Sitewide metadata rewrite
• blogging plan implemented

Google Ads for plumbers

Growing a business for a plumber can be tricky, they often have limited manpower, a tight trading window, lots of competition and limited budgets. This is why we chose to run a Google Ad campaign. Plumbers seem to be quite thick on the ground and they are a sub-set of TRADES who seem to have gotten their act together in terms of utilising digital marketing.. As with any business that relies on leads, we needed to grow leads in a controlled manner. 100’s of paid leads flooding in is not helpful as a single plumber won’t have the capacity to serve all those customers or even respond to the leads.  We have to ensure that our client isn’t wasting their money getting leads they cant serve. That could damage their reputation.

This is an example of monthly stats that can be achieved on a very small budget.

Our client is serving an increased number of customers in his target region and is happy with the way the campaign is progressing.

What Our Plumber Client Said

“I’m absolutely over the moon with the number of leads. coming in, brilliant!”

Google Ads for Trades Websites

If you work in Trades and your business, such as Carpentry, Building, Roofing or Plumbing, needs to generate more leads    Get in touch today.  Our Derbyshire PPC team will evaluate your ad campaign and contact you.

You may also like:

• The Peak of Google Ads Buxton
• The Power of Patience: Why Businesses Should Embrace the Wait for SEO and Paid Advertising Results
  
• Quality Over Quantity – How We Handle Leads
• PPC Case Study: How Peak District SEO Drives Stellar Results

Peak District SEO

I’m Phil Gregory, the MD and founder of Peak District SEO.

I’m an SEO & Google Ads Consultant with 28+ years of experience in I.T and helping UK Businesses improve website performance.
I built my first website in 1998, then I discovered the joys of website optimisation and never looked back.

If you want a no-nonsense, no-hard-sell approach and to actually get your website fixed with a solid, affordable, long-term approach, hit the contact button today.

Peak District SEO  is a UK-based Digital Marketing Company.
We help businesses make more money, using traditional Search Engine Optimisation (SEO) , Ai Search / GEO and paid advertising (PPC).

Why Peak District SEO?

27+ years of experience.
80+ 5* reviews on Google
Our customers have hundreds of page one and position 1 rankings, and we can prove it.
We’ve helped hundreds of SMEs in the UK
We have numerous articles published across the web discussing SEO.
We regularly publish case studies about the work we’ve done
Customers trust our service  – See our reviews on Google, Trustpilot and Facebook
Our customers have hundreds of page one and position 1 rankings and we can prove it.