How Using Pinterest Can Benefit Your Business

How Using Pinterest Can Benefit Your Business: Phil Gregory – Peak District SEO

What Is Pinterest?

For those who haven’t encountered Pinterest, it’s basically, an online pinboard for collecting photos and images (sometimes video).  Pinterest has been an extremely popular social media platform for people of all ages and is especially popular with women.

Pinterest users browse other users boards, liking, commenting, and repinning each other’s collections.

Users can create as many boards of pins as they like, which is great for organising images and building collections.

One example of a Pinterest board might be if you like collecting pictures of Trees, you can create a board and label it Trees.”  If you also like collecting vinyl records, you could create another board and call it “Vinyl.”

Pinterest Boards
Pinterest Boards let users curate collections that are almost limitless

How Popular is Pinterest?

It literally has a massive following.  In terms of having the most active monthly users, Pinterest is listed as the 6th most popular Social media platform.  This is a decline in its initial popularity as Youtube continues to grow and Instagram benefits from Facebook‘s ownership.  Regardless It still has a cool 2 million monthly users, and that is not to be sniffed at.

Imagine all the ways your business could benefit from having all those people see your products.

Why Use Pinterest For Business?

Online businesses get started on Pinterest because they see their website visitors, using Pinterest.

Many people use Pinterest to plan their lives, their goals and to provide inspiration.  In addition, many people use it to create boards that make a statement about the things they love, such as brands, music, films, holiday destinations and more.  Any marketer will tell you this information is highly useful for building a profile of your website visitors.

Businesses know that images of their brands and products are appearing on the Pinterest network.  Widespread sharing of images can help spread brand awareness, drive traffic to the website, build inbound links and generate hype. What wouldn’t business be interested in harnessing some of that?

What Percentage of Pinners Actually Buy?

According to Smallbiz Trends, a massive 87% of pinners have actually bought something they say in a Pinterest collection. And what’s even better for retailers is that 55% of users say they have actually purchased items through Pinterest.

Tram Nguyen, of Pinterest, discusses how to use the Pin It button and make your website more pinnable. Stating that businesses are looking for a way to reach out to users to encourage even more brand engagement.

For example, a company who sells blinds and curtains could create collections of interior design ideas that match the products that they sell. By building boards about colour or painted walls, companies can assist their customers by helping them plan room design.   If your company has taken the time to create a great set of lifestyle shots, then there is no reason why you cannot mix these shots of your products in with the inspirational ideas.

Another example might be a company who sells work clothes. By creating boards that help customers create a stylish look at work, the company can establish themselves as a company with good ideas, and more importantly a company who can be trusted.

 Pinterest is great for  eCommerce sites too

Shopify has partnered with Pinterest to ensure that images pinned from online stores are automatically saved as rich pins. Rich pins have five types: movie, place, article, recipe and product pins. Rich pins provide more information than a standard pin.

Statistics released by Shopify in 2017 showed that:

  • Pinterest was the second biggest social source of traffic to Shopify stores.
  • Traffic from Pinterest had the 3rd highest basket price on average.
  • 50% of sales and visits happen after 3.5 months.

Want to know more?

If you want to know more about how you can use Social Media to improve the visibility of your brand and to help drive leads and sales then do please get it touch. You can speak to a dedicated social media manager who will either organise training dates for you or help you plan and manage your social media accounts.

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Phil Gregory

Phil is the founder of Peak District SEO. He helps businesses make more money. Using traditional Search engine Optimisation (SEO), Social Media, and paid advertising (PPC). Phil loves Real Ale & Fell Running.

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