Make your website work for you
Your business has a website, right?
- Is it good to look at?
- Does it bring in the leads and sales?
- Do customers call because they found your website?
If the answer to those questions is no, you’ll want to read on.
Doesn’t it frustrate you that you’ve already spent thousands of pounds on your website, and it’s not paying its way? Think of your website as an employee. You wouldn’t just hire a new employee, and sit them in a corner and leave them alone, hoping that somehow they suddenly started making you money.
Websites, like employees, need regular reviews, need monitoring and changes need to be made when the performance is below par.
SEO Audits
A great way to gauge the performance of your website is to book an SEO audit.
SEO (search engine optimisation) is the task of fine-tuning your website so that it is easily found when your customers search for you.
Basically, the digital marketing path to making your website do what it’s meant to do, growing your audience and increasing your bottom line.
SEO is not a quick fix unless your website is tiny. It can’t be done overnight, in a week, month or even a year. SEO is an ongoing process of marketing; done right, it will provide long-term stability and growth for your revenue.
With the right partner, growing your online presents can be a comparatively easy and exciting journey.
Getting started
Get your website audited.
Find an SEO company that will investigate the following:
- Computer and mobile performance
- Ranking against your competitor’s key terms
- Content quality and relevance in the eyes of Google.
Most UK SEO companies will offer some form of SEO audit. The prices can differ dramatically. Like most things in life, by cheap pay twice but the most expensive companies don’t always deliver the best results, so it’s worth talking to a few to see who suits your needs best.
Whether your audit is a document or a video, you will gain an idea of just how much work your website needs to be consistently on page one of the search results.
Agree on a monthly or yearly fee. Avoid anyone who offers a fixed price, or one-off pieces of work.
The search results are ever-changing and you’ll need to respond accordingly.
Get on board with the process
Commit to understanding the process. Working together with your SEO agency can achieve the desired results. Hungry companies who offer their expert knowledge on content and ask questions about stats and targets invariably outperform those who just sit back and leave everything to their marketing company..
Finally, read the reviews. Trusted SEO companies will have reviews. The voices of past clients should give you a feel for who you are dealing with.
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I’m Phil Gregory, the MD and founder of Peak District SEO.
I’m an SEO & Google Ads Consultant with 27+ years of experience in I.T and helping UK Businesses improve website performance.
I built my first website in 1998, then I discovered the joys of website optimisation and never looked back.
If you want a no-nonsense, no-hard-sell approach and to actually get your website fixed with a solid, affordable, long-term approach, hit the contact button today.
Peak District SEO is a UK-based Digital Marketing Company.
We help businesses make more money, using traditional Search Engine Optimisation (SEO) , Ai Search / GEO and paid advertising (PPC).
Why Peak District SEO?
27+ years of experience.
80+ 5* reviews on Google
Our customers have hundreds of page one and position 1 rankings, and we can prove it.
We’ve helped hundreds of SMEs in the UK
We have numerous articles published across the web discussing SEO.
We regularly publish case studies about the work we’ve done
Customers trust our service – See our reviews on Google, Trustpilot and Facebook
Our customers have hundreds of page one and position 1 rankings and we can prove it.
