One of our Website migration case studies
During the summer of 2022, we were approached by a High Peak-based film production company. The film company wanted us to assist them in raising the visibility of their website.
Like many of the websites that we see, the business had a WordPress website which has been built and hosted by a regional web design and marketing company. the website had been built quickly and no SEO had been carried out, also the look and feel of the site weren’t conducive to lead generation. The client was time-poor in terms of creating additional content resources to support the pages of the website.
The customer wanted to increase the number of phone calls and email leads he was getting.
Film production website audit
Peak District SEO then carried out a website audit of the videographer’s website. Looking at site health first. the site loaded fast but it really didn’t say what the company did and why people should choose them. In addition, the pages were too brief.
As we often see, the previous design company had not contracted to deliver ongoing support on the site, so updates and content ideas had completely ground to a halt.
The Importance of making sites simple to understand
Peak District SEO always try to encourage our clients to make their sites simple to understand and navigate. We love fancy design but ultimately the majority of customers want a quick and simple way to make contact with service providers.
Our recommendations were:
- Move web host, The existing host was using shared hosting and wouldn’t provide access to the necessary files.
- Complete website rebuild. This was provided by our web design partner.
- Improve copy and keyword usage throughout the website. *The client is still implementing this information.
- Suggest running Ad campaigns for 2 service offerings. * not undertaken
- Write a set of blogs that demonstrated recent work and niche knowledge.* client still working on these.
- Create and improve the Google My Business Profile. * client still working on these.
- Small scale link building campaign to raise the authority of the website – To be phase 2
Once Peak District SEO had taken over the site we moved it to new servers and began the optimisation process in an unfettered environment.
Website Optimisation For Better Speed & Growth
The necessary work included:
- Original website audit and consultation
- Website rebuild
- Analytics tracking
- Robots file improvement
- Creation of sitemaps
- Connecting Analytics with Search Console Data
- Google Tag Manager for more dynamic tracking
- Compression of JS and CSS files for speed improvement
- Removal/ reattribution of premium plugins
- Image compression, renaming and labelling
- Sitewide metadata rewrite
SEO for Film / Video Companies
Growing a business for film production companies poses some interesting challenges. Firstly, the competition works in tech, so the chances are their website will look good and very possibly be highly optimised.
In this case, our client had to produce content based on what they had been doing lately. Unfortunately, the client was “time-poor” and struggled to provide outlines of recent work on a regular basis. This is a critical part of growing the visibility of your website in an affordable manner.
You can grow your visibility using content and backlinks, but if you don’t have either….you will struggle to climb the search engines if you don’t produce enough relevant content.
SEO for Video and Film Companies
If you work in film and video production and need to generate more leads Get in touch today.
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I’m Phil Gregory, the MD and founder of Peak District SEO.
I’m an SEO & Google Ads Consultant with 27+ years of experience in I.T and helping UK Businesses improve website performance.
I built my first website in 1998, then I discovered the joys of website optimisation and never looked back.
If you want a no-nonsense, no-hard-sell approach and to actually get your website fixed with a solid, affordable, long-term approach, hit the contact button today.
Peak District SEO is a UK-based Digital Marketing Company.
We help businesses make more money, using traditional Search Engine Optimisation (SEO) , Ai Search / GEO and paid advertising (PPC).
Why Peak District SEO?
27+ years of experience.
80+ 5* reviews on Google
Our customers have hundreds of page one and position 1 rankings, and we can prove it.
We’ve helped hundreds of SMEs in the UK
We have numerous articles published across the web discussing SEO.
We regularly publish case studies about the work we’ve done
Customers trust our service – See our reviews on Google, Trustpilot and Facebook
Our customers have hundreds of page one and position 1 rankings and we can prove it.
