People always ask me what is a fair price when choosing an SEO Company to carry out work on a website. I’m afraid there’s no easy answer to that. The reality is that the price you’re quoted by a company is the price they value their work At.
You as the customer are free to shop around. You have to decide what factors are the most important to you and your business.
Choosing an SEO company on pricing
I believe that choosing an SEO Company based on price alone is a big mistake. Any SEO company that tells you they can get you to the top of Google and that you’ll be paying peanuts is unlikely to succeed.
If it seems too good to be true, it probably is.
Everyone wants their website to be at the top of Google for the chosen set of keywords, but that is going to take a little bit of work. You probably have multiple pages on your website each of which needs to be optimised. The content you create is going to need support with links and with the use of social media, and all of that takes time.
There are some companies out there who are just keen to get your money. So, they’ll give you a low price to make you sign up. They will string you along for as long as possible until you realise that their campaign really isn’t improving the website and you leave. Then, they do the same thing to the next unwitting customer.
Be wary of flat fee SEO
If a company told you they would SEO your website for £200, I’d be wary of this. Ask yourself, can A website really be completely SEO’d forevermore on a £250 budget? I’d say no. Remember, If it seems too good to be true, it probably is.
Over time, factors that help your website are ranking Google will change a lot. £250 can only buy you a certain amount of your SEO agency’s time. So what happens after that budget is exhausted? Do you then pay another flat fee and hope for the best? Is that going to keep your website at the top of Google forever? I don’t think so.
You need to find a company who are interested in forming a long-term relationship with you and your business. You need an SEO agency that will be around for the long haul. Find a company that will hold your hand to get the basics right and then begin to improve your website over time.
Don’t think for one minute that you can just throw a small amount of money at SEO and your site will rocket into top positions and start raking in the money. It won’t!
“SEO is a long-term project. Think of your website as an employee”.
You wouldn’t just hire someone and then sit them in the corner, never checking on them, on how they were doing, their performance or what they need would you? That would be crazy, it would be a waste of money. You have to constantly engage with your website. You need to see that it is performing against the competition, and to make sure that it’s cost-effective.
The Dangers of Outsourced SEO
Don’t fall into the trap of hiring cheap SEO agencies.
Agencies that offer low, low prices may be outsourcing work to a company outside of the UK. They might not even tell their customers that they do this. My personal feelings on this are based on experience.
“I would never work with a white label company outside the UK”
Simply because it’s not convenient to talk to them easily. I want to be able to visit the client.
I need to be able to sit down with a company, face to face, where we can discuss their needs and make sure that we can look each other in the eye. Both understand each other.
Another worry when dealing with companies who are outsourcing to companies in countries like China, India or Eastern Europe, is that there is a culture gap between the agency and the client. Not to disparage the quality of their work, but having a clear understanding is key to a successful project.
I’ve seen so many examples of customers who are seeking a new relationship with a locally based company because they “lost patience” trying to convey their ideas to foreign or big-city SEO agencies.
My dad always used to say “you get what you pay for”.
Choose an SEO agency that offers you a stable, long-term package and one that can show you data examples of success. Choose a company that can demonstrate that they are qualified to carry out the work you’re seeking and one that will work closely with you to achieve your goals.
What to do next
If any of that resonated with you the next thing to do is give us a call or just check out our testimonials. Peak District SEO is always happy to talk to any business owners about how to improve their website.
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I’m Phil Gregory, the MD and founder of Peak District SEO.
I’m an SEO & Google Ads Consultant with 27+ years of experience in I.T and helping UK Businesses improve website performance.
I built my first website in 1998, then I discovered the joys of website optimisation and never looked back.
If you want a no-nonsense, no-hard-sell approach and to actually get your website fixed with a solid, affordable, long-term approach, hit the contact button today.
Peak District SEO is a UK-based Digital Marketing Company.
We help businesses make more money, using traditional Search Engine Optimisation (SEO) , Ai Search / GEO and paid advertising (PPC).
Why Peak District SEO?
27+ years of experience.
80+ 5* reviews on Google
Our customers have hundreds of page one and position 1 rankings, and we can prove it.
We’ve helped hundreds of SMEs in the UK
We have numerous articles published across the web discussing SEO.
We regularly publish case studies about the work we’ve done
Customers trust our service – See our reviews on Google, Trustpilot and Facebook
Our customers have hundreds of page one and position 1 rankings and we can prove it.
