In May 2021, Peak District SEO was asked to look at a car buyer’s website. The site was undergoing a rebuild and so we had to liaise with the new web developer to ensure the build was as SEO friendly as possible.
Once the site was launched we ensured that the whole site was indexed and that the site had a good technical SEO score. Using tools such as SEMrush and Sitebulb, we like to ensure that sites we work on have a minimum score of 90 / 100. Obviously, we prefer a higher score but 90 is our baseline, and if that can be achieved, we know we are on the right track, and small fixes will pull the score up even higher.
Countering Negative SEO Attacks
One of the biggest issues we faced was that the previous version of the website had been hacked. It looked like a deliberate attempt at Negative SEO because as well as many backlinks from poor-quality websites, spammers had managed to access the website and insert product pages for a huge range of goods and services, all of which the client definitely didn’t want to be associated with.
Peak District SEO carried out extensive checks to ensure there was no malicious code left on the new server or anywhere in any of the content ported over from the previous site. Then, we scoured the Google index for instances of bad URLs which may have become indexed. Wherever we found any, we requested removal. This process was long and laborious, and many thousands of links were actioned.
In addition to this, we analysed the backlinks pointing to our client’s website, anything that was of low quality can often be ignored but anything pernicious must really be disavowed. We don’t feel that ‘leaving it to Google to decide is an adequate course of action.
Need Help Getting Sales & Leads
Has your site been hit by negative SEO? Or perhaps you’re just experiencing a dip in leads or Sales? Talk to us for some free advice.
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I’m Phil Gregory, the MD and founder of Peak District SEO.
I’m an SEO & Google Ads Consultant with 27+ years of experience in I.T and helping UK Businesses improve website performance.
I built my first website in 1998, then I discovered the joys of website optimisation and never looked back.
If you want a no-nonsense, no-hard-sell approach and to actually get your website fixed with a solid, affordable, long-term approach, hit the contact button today.
Peak District SEO is a UK-based Digital Marketing Company.
We help businesses make more money, using traditional Search Engine Optimisation (SEO) , Ai Search / GEO and paid advertising (PPC).
Why Peak District SEO?
27+ years of experience.
80+ 5* reviews on Google
Our customers have hundreds of page one and position 1 rankings, and we can prove it.
We’ve helped hundreds of SMEs in the UK
We have numerous articles published across the web discussing SEO.
We regularly publish case studies about the work we’ve done
Customers trust our service – See our reviews on Google, Trustpilot and Facebook
Our customers have hundreds of page one and position 1 rankings and we can prove it.
