We were approached by a small fashion retailer whose ecommerce website was not performing well and had low visibility in searches. eCommerce SEO Case studies like these aim to show that with the right steps, growth can follow quickly.
In month One, we targeted the technical SEO issues that were holding the site back. In month 2 work began on fixing on-site issues focusing on brand products with margin. After a short period, less than 2 months. Their statistics are already headed in the right direction.
Traffic Increased after we began work
We believe that Traffic increases can be a vanity metric. There’s no point increasing traffic without ensuring that the traffic brings qualified leads or sales. Sales monitoring was slightly trickier as the ecommerce tracking hadn’t been configured until we came on board.
Increasing visibility for ecommerce websites
Whilst the figures are still pretty low at this time, the growth in this site is a testament to the strides that can be taken in a short space of time when optimisation recommendations are followed through and implemented.
Focus on Organic SEO before wasting money on paid campaigns.
Organic SEO provides the foundation to a strong, stable website that will convert traffic when you embark on paid sales campaigns. We believe Customers should only leverage paid sales campaigns once their website is fit for purpose. this will save money in the long run.
It’s great to drive traffic to product pages and make sales, but if you can rank those pages organically, you’ll save budget to market products that don’t yet rank.
If you have an ecommerce website and want to increase its visibility, drive traffic, and rank for more search terms, get in touch.
Phil Gregory, Digital Marketing Consultant and founder of Peak District SEO. He helps businesses make more money, using traditional Search engine Optimisation (SEO), Social Media, and paid advertising (PPC). Phil loves Real Ale & Fell Running.